BRAND |
COMPANY |
AGENCY |
PERIOD |
VEHICLE |
COMMENT |
SFO |
San Francisco International Airport |
NA |
Summer 2008 |
Print ads in Chinese, Japanese, Hispanic |
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Vietnamese, Filipino |
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Indian and Korean newspapers and magazines |
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On-line Chinese, Indian and Hispanic Web sites |
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Cantonese, Mandarin, Filipino, Indian and |
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Hispanic television |
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Banners in English throughout San Francisco |
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BCBSAZ |
Blue Cross Blue Shield of Arizona |
Urias Communications |
End of 2008 |
Print, radio and television ads, online targeting |
The campaigns' print and broadcast ads will run in both |
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younger Hispanics |
general market and Hispanic and will also have a direct |
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mail component |
Medicare |
AARP (American Association for |
NA |
This weak |
Television spots will run inside the Beltway and |
Inside the Beltway on Face the Nation, Fox News |
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Retired Persons) |
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and in select markets. |
Sunday, Meet the Press and This Weak |
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Online advertising campaign, print ads in major |
It will also run during news and public affaires |
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market, newspapers and a direct mail blitz of |
programming in local markets throughout the |
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more than 200,000 pieces. |
country |
Kleenex |
Kimberley Clark |
MindShare |
Remainder of 2008 |
Casa y Hogar magazine. Sponsorship |
Sponsorship of “Sueño Americano Promotion” by writing a brief essay about their arrival in the United States |