Myautomovil.com Puts the Rubber to the Road

Televisa Digital’s auto site myautomovil.com is getting the word out about its redesigned site, and is taking out print ads in places like Hispanic Magazine.

The site is a joint venture with general market auto content producer Motor Presse. Under the deal, Televisa repurposes the premium auto content for Hispanic distribution.

“It’s a stand-alone Spanish-language auto site dedicated more to content than brokering leads to dealerships, which is common among some other Hispanic auto sites,” says Jacques Hart, commercial director at Televisa Digital. “Myautomovil.com is a peer content and advertising-based model.”

Related Article: Televisa Publishing's Group Publisher David Taggart Leaves Company (Mar. ’08).


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.