Nielsen Plans Hispanic PR Blitz for Local People Meter

With the goal of familiarizing the Miami Hispanic community with itself and its services, The Nielsen Company has hired the full-service Miami-based agency República to handle its brand awareness and community outreach efforts.
 
The company will focus specifically on raising awareness about Nielsen’s Local People Meter (LPM), which measures viewer behavior, and is set to launch among Miami Hispanics in October.
 
With such a robust Latino community, Miami is clearly a valuable media market for Nielsen to measure. The company’s outreach efforts will seek to raise awareness through community organizations, government officials and media in the South Florida area.
 
According to Nielsen’s most recent data, Miami is the nation’s 16th largest television market and has 1,982,120 television households.

Related Article: Nielsen Stages Telenovela (Oct. '07)

Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.


ANA’s New Alliance Helps Step Up Game in Multicultural Marketing

ANA’s New Alliance Helps Step Up Game in Multicultural Marketing

We caught up with industry pioneer Rochelle Newman-Carrasco of Walton Isaacson at the ANA Multicultural Conference and asked her a few questions about the growing momentum of The Alliance of Multicultural Marketing (AIMM).