2008 Trends in the Latin American Online Advertising Market [2-B]

The strength of Latin American economies and the rapid growth of the online medium make 2008 a promising year for the Latin American online advertising space. PuntoFox— whose websites and its affiliate publishers have 47 million unique visitors, representing 83% of the region’s Internet audience, according to Comscore—is entering the year with optimism. Hector Costa, Senior VP, Managing Director of .FOX, tells Portada that he sees substantial growth for 2008. Costa also works as SVP of panregional advertising sales of Fox One Stop Media, a division of Fox that manages Television sales. Costa is, therefore, in an excellent position to see the overall flow of panregional media dollars: “80% of traditional cable advertisers are requesting an online mix. They are not cutting budgets on cable. From what I have seen, all this money is in excess of what they invest in cable.” These advertisers include Colgate, Nokia, Panasonic, Nissan and Sony Ericsson.

Costa adds that he sees Entertainment News and Sports as growing the most in 2008. “Automobile and Consumer Goods are also going to be big”. Regarding online advertising delivery vehicles, Costa thinks that pre-roll online video is the one with the most growth potential, particularly to add the advertising categories cited above. “We are launching a new product 100% dedicated to pre-roll online video”, he adds. Pre-roll online video advertising CPM’s typically are four to five times higher than online banner advertising.

Related Articles:

July 23, 2007 Fox Acquires Spanish-language Online Advertising  Directa Network
July 17, 2007: Implications of Fox’s Acquisition of ClickDiario


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.