Etectonics Targets Hispanic Market

Tech company Etectonics, with offices in NYC, Bogota and Madrid, is seeking to service small and medium-sized U.S. Hispanic companies with its logistical solutions.

“Much of what we do involves connecting networks across long distances to provide seamless integration,” says Jay Salters, business development consultant for Etectonics. “One example would be a U.S. hotel chain that would like to outsource a reservations call center. We essentially facilitate that by handling the technological integration.”

The company has developed an outsourcing product known as OLIP (Offshoring Logistics Initiative Program) which is designed to cut a client company’s administrative cost by 50%. The program consists of Project Management, Business Development (Sales), Customer Service to your client base Data Security.

The company was recently recognized by the New York Enterprise Report with its 2007 Best Technology Practice Award.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.


Loyalty, Brand Preference and the Economy Segment Traveler  

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.