Portada Expands Sales Team and Scope of Media Coverage in the Wake of Highly Favorable Audit Report
Portada is pleased to announce the promotion of Nicolas Miranda to Print Advertising Manager. Mr. Miranda will be actively involved in selling advertising and resources to Portada’s clients in the Hispanic print media industry. He will be supporting Annette Fielman, Portada’s Sales & Marketing Director.
Portada recently announced that it is expanding its coverage to include all types of Hispanic media, existing and emerging.
A recent CVC audit report confirmed the enthusiasm with which Portada readers read the publication (circ. 10,000), its website and e-newsletters (distribution 18,000+). With a pass-along rate of 4.1, Portada's print issue readership totals over 40,000 decision-makers in Hispanic and General market Advertising and Media.
The CVC Audit and Readership Study also revealed that: 32.8% of readers contacted an advertiser after reading the publication. 30.2% purchased a product or service and 50.8% introduced new ideas. 93.9% of Portada readers agreed that: "Portada gives essential, high quality, relevant information about the Hispanic media market." 61% of Portada Readers are Advertising Agency/ Media Buyers; 32.8% are Presidents/CEOs/CFOs.
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