Highly Popular Football Video Game to Launch en Español

Video game giant Electronic Arts Inc. announced that the highly-popular Madden NFL 08 En Español will be available this December for the PlayStation 2 computer entertainment system and Xbox 360 video game system from Microsoft. Madden NFL 08 en Español features exclusive Spanish language content, including additional music tracks, and Spanish play-by-play and game analysis voice-over.

Fully translated in Spanish, Madden NFL 08 en Español will feature San Diego Chargers defensive end Luis Castillo on the box cover. Castillo is from the Dominican Republic and speaks fluent Spanish, and he is only the second Dominican Republic player to be drafted and start in the NFL. In 2005, he was an All-Rookie Team selection by NFL.com, Pro Football Weekly and the Professional Football Writers of America.

Other ways the NFL reaches its Spanish-speaking fans include: NFLatino.com, NFL Monday Night Football on ESPN Deportes, NBC Sunday Night Football in Spanish via SAP, Univision Radio's 30-game lineup, Telemundo specials surrounding Super Bowl XLII, as well as NFL coverage throughout the season on Telemundo's weekly sports and entertainment shows.

Álvaro Martín, the first Spanish-language play-by-play broadcaster for ABC Sports’ “Monday Night Football, is featured as the broadcast voice of Madden NFL 08 en Español.

Madden NFL 08 en Español will also feature three exclusive Spanish songs, “Los Que Luchamos” by Kinto Sol, “Blame Me” performed by Molotov and “Relax” by Maná, added to the Madden soundtrack.

Developed in Orlando, FL by EA Tiburon, Madden NFL Football, now in its 18th year, continues to stand out as Madden NFL 07 was last year’s #1 selling video game in North America with more than seven million copies sold since launching.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.