New Account Wins: Targeting Hispanics via Print and Digital Media
Ø Comcast of California to Headquarters Advertising for design work, particular direct mail, (Comcast buys in-house)
Ø Language Line Service, an over the phone free interpreter service, to Headquarters Advertising Testing in a couple of spot markets in California.
Ø The Census Bureau announced that it has awarded its 2010 Census communications contract, worth an estimated $200 million, to Draftfcb (Global Hue for Hispanic portion) of New York.
Ø NFL (National Footbal League) tapped New York based Vidal Partnership for Hispanic Outreach
Ø Chicago-based Lapiz has been awarded the Allstate Insurance account for the Hispanic Market. The account previously was with Los Angeles-based La Agencia de Orci.
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