El Pais sells 24-hour tailoring service to Guardian and Stampa
Spanish media group Prisa, owner of El Pais, recently completed the sale of its ‘24-hour’ process to two European newspapers: British The Guardian and Italian La Stampa. El Pais’ technology enables online users to read customized version of their paper.
El Pais’ technology allows readers to generate a customized newspaper, collecting dispersed information throughout the day on selected topics, and then printing it at low cost.
Prisa has also reached deals with hotels to sell this service and offer customized newspapers for clients.
One of the best things about this service is that it has virtually no marginal cost as it requires no staff to operate it and is solely controlled by the user.
Users can select which sections they want, or select the whole edition. in addition, subscribers can even choose a special edition with no advertising. Users then download their own paper in PDF format.
For more information: Editorsweblog.org
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