Playphone Mobile Makes Moves on Latin America

With its sights set on the more than 100 million mobile phone users in Latin America, Playphone has just opened offices in Sao Paolo, Brazil, to serve as home base for its expansion efforts.

The company has also recently launched a direct-to-consumer site that will offer ringtones, wallpaper, games, video and more to the South American markets.

According to the company, Playphone.com/br will be localized in Spanish and Portuguese to accommodate all of their South American clientele.

Chief Executive of Playphone Ron Czerny commented that the series C funding that his company recently received allows them to take this next step in building their brand and opening themselves up to an enormous marketplace.

Related Article:

Feb. 21, 2006 The Business of Spanish-language Mobile Content

Trackback from your site.

Editorial Staff @portada_online

Portada Staff

Leave a comment

MORE FROM PORTADA



Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.