Fronteras to Offer National Buy

Syndicated paper Fronteras ( 200,000, weekly, Spanish) now published in 22 markets, is planning on taking advantage of its considerable reach to offer advertisers a national buy. As publisher Kerry Slagle notes, “We do not sell national advertising now, but as our network of markets grows, we will start selling national advertising into the entire network, working with our publishing partners.”

The full-color weekly currently has eight of its 32 pages dedicated to local and national advertising. Fronteras describes itself as a paper that “enables Hispanic readers to feel inspired by and connected to their cultural roots while also keeping them informed about what's going on in their 'new' hometowns.”

Fronteras combines lifestyle stories with national and world news as well as customized local news, events and information. Editorial content is produced by a joint venture between Danilo Black and Universal Press Syndicate. Each weekly edition allocates eight pages to national and local advertisements, which are sold through the local partner newspaper.

Related Article: Fronteras Partners with Newspapers in Utah, Georgia, and Florida


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.