The Advertising Council and Homeland Security Team Up

The Advertising Council and the Department of Homeland Security have teamed up to launch the “Listo” campaign, an offshoot of the “Ready” campaign that encourages citizens to devise readiness plans in case of a natural disaster or terrorist attack.

One component of the campaign takes aim at families and advises them to come up with plans on where to meet and how to communicate in the event of a catastrophe.

The organizations have developed a series of public service announcements boosting the campaign. The PSAs, developed by Washington D.C.-based Elevación will be featured in Print, Online, Television, and Outdoor venues.

The campaign also has a Spanish-language website, www.listo.gov, which includes emergency preparedness resources and other helpful information.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.