Ikea Drops Catalog in Hoy NY

In its latest overture to the U.S. Hispanic market, home furnishing giant Ikea dropped its catalog in Hoy's NY edition on Friday, January 26. The full ROP drop run included approximately 60,000 copies of the catalog.

While the company has developed a Spanish-language catalog produced by Brown Printing Company, the catalog included in Hoy was an English-language version.

Related Article: Ikea Wages Direct Mail Campaign in 3 Markets


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