Ikea Puts out Spanish-language Catalog


December 11, 2006
Ikea Puts out Spanish-language Catalog

Mega home furnishings retailer Ikea has developed a Spanish-language catalog for the U.S. market. Ikea has retained Brown Printing Company to print out its U.S. Spanish-language and English-language catalogs.

Ikea's largest U.S. catalogs have a circulation of more than 7 million. Ikea frequently employs a saturation strategy that drops thousands of its catalogs into daily and weekend papers. No word yet on which Spanish-language publications Ikea intends to engage.

Ikea has 23 stores in the U.S. based in the following states: Arizona, California, Connecticut, Ilinois, Georgia, Massachusetts, Maryland, Michigan, Minnesota, New Jersey, Philadelphia, Texas, Virginia, and Washington,
The home furnishings retailer will soon open stores in Florida, New York, Orlando and Utah. Ikea's Hispanic agency of record is Santa Monica-based Anita Santiago.


To access Portada's Online Directory of Mediabuyers click here.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Why More Brands are Investing in MLS Jersey Sponsorships

Why More Brands are Investing in MLS Jersey Sponsorships

More brands like AmFam, Valspar, Target, Etihad Airways, Acura, and Bimbo decide to be on the MLS team’s jerseys, and sponsorships will keep growing.


SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

Each fall, the USHCC hosts the country’s largest gathering of Hispanic business leaders: The USHCC National Convention. The Convention is held every year in a city that embodies the American entrepreneurial spirit and supports a thriving small business community.


How Facebook is Cornering the Video Ad Market, also in Mexico

How Facebook is Cornering the Video Ad Market, also in Mexico

With more than 2 billion active users worldwide, and 80 million monthly active users in Mexico alone, the social media giant is boosting revenue at a faster pace than expected. An important part  of Facebook's efforts and investments are going into the creation of a major video advertising platform.