Vermont Teddy Bear Plans To Launch Spanish-language Website

Vermont Teddy Bear is planning to offer a Spanish-language version of its website. At the recent 2006 DMA Annual Conference, Tom Funk, eCommerce Manager for Vermont Teddy Bear, said that one of the main pillars of the company's strategy to increase revenue are to offer a offer a Spanish language version of the site to support Hispanic marketing efforts and Spanish speaking customers.

Direct marketing is the most important marketing and sales channel for Vermont Teddy Bear. The Shelburne, VT based company sells the bears and other products from its factory store and one retail outlet. However most its sales are done through catalogs, and on the Internet.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Why More Brands are Investing in MLS Jersey Sponsorships

Why More Brands are Investing in MLS Jersey Sponsorships

More brands like AmFam, Valspar, Target, Etihad Airways, Acura, and Bimbo decide to be on the MLS team’s jerseys, and sponsorships will keep growing.


SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

Each fall, the USHCC hosts the country’s largest gathering of Hispanic business leaders: The USHCC National Convention. The Convention is held every year in a city that embodies the American entrepreneurial spirit and supports a thriving small business community.


How Facebook is Cornering the Video Ad Market, also in Mexico

How Facebook is Cornering the Video Ad Market, also in Mexico

With more than 2 billion active users worldwide, and 80 million monthly active users in Mexico alone, the social media giant is boosting revenue at a faster pace than expected. An important part  of Facebook's efforts and investments are going into the creation of a major video advertising platform.