Vermont Teddy Bear Plans To Launch Spanish-language Website

Vermont Teddy Bear is planning to offer a Spanish-language version of its website. At the recent 2006 DMA Annual Conference, Tom Funk, eCommerce Manager for Vermont Teddy Bear, said that one of the main pillars of the company's strategy to increase revenue are to offer a offer a Spanish language version of the site to support Hispanic marketing efforts and Spanish speaking customers.

Direct marketing is the most important marketing and sales channel for Vermont Teddy Bear. The Shelburne, VT based company sells the bears and other products from its factory store and one retail outlet. However most its sales are done through catalogs, and on the Internet.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: Sponsored Posts via Influencers, Publishers More Engaging than Organic Content

BRAND MARKETING RESEARCH: Sponsored Posts via Influencers, Publishers More Engaging than Organic Content

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

The World Cup kicks off in Russia on June 14, 2018. While Americans won’t be able to cheer for their own national team this time, US soccer fans are more engaged and excited about the tournament than ever.


As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

Only one in five advertisers said they’re able to systematically combat fraud with the right tools and expertise. Why aren’t marketers taking this growing risk head-on?