New Magazine Targets Affluent Latinos
Designed to appeal to prosperous Hispanic trendsetters, innovators and entrepreneurs, Dinero Media Corporation will begin publishing Splendor, a new magazine that targets Latinos between the ages of 24 and 65, who enjoy fine dining, world travel, and fine arts, and who have interest in business, fashion, and real estate. With an initial circulation of 30,000 copies, Splendor will recognize the lifestyles and achievements of Latinos in the Midwest.
Presently, Latinos have been moving to middle-class suburbs and prosperous neighborhoods. They are identified by marketers more by their lifestyles and spending habits than by their social and cultural patterns.
To be launched on December 1, 2006, Splendor will feature interviews with true Latino luminaries and icons in the community. It will also feature stories on business, real estate, fashion, innovators, fine dining, travel, health and fitness, and social and cultural events.
The magazine will be mailed to pre-qualified readers and distributed in over 5,000 special locations throughout the Chicago area, including the finest retailers, boutiques, hotels, gyms, spas, private clubs, chambers of commerce, libraries, government agencies, airports, beauty salons, gourmet stores, medical and law offices, music stores, malls, real estate offices, banks and other locations.
Splendor will be mailed also to subscribers, marketers and advertisers, and distributed at Dinero Media Corporation's sponsored events, and at other social and business events.
The magazine will be published in Spanish and English and will seek to be renowned for its quality of editorial, photography and design. Complimentary copies of the publication will be distributed to professionals from several industries upon request.
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