Pace Communications Launches Quinceanera Catalog

In traditional anglo-american culture, the celebrated birthday for girls is “sweet sixteen;” In Mexico and some Latin America, it's the the girl's fifteenth birthday that garners all the attention, and symbolizes her moving into womanhood.

According to David Stubbs, director and general manager of the newly launched Quinceanera Elegante catalog, there are approximately 400,000 Hispanic girls turning fifteen every year. Oftentimes, this celebration is a very high-budget affair, with scores of guests giving lavish gifts to the girl of honor. He estimates Quinceanera spending to measure around $300 million annually.

The Quinceanera Elegante catalog will also be available online at quinceaneraelegante.com.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.