Hoy Fin de Semana Broadens its Reach
Starting October 7th, Hoy Fin de Semana will have a new home in NewYork, when it replaces the Hoy Saturday edition. The weekend product will have an initial NYC circulation of 60,000.
In addition, the paper will be increasing its circulation by 50% in LA, and will reach 300,000 homes.
With its current circulation of 217,000 copies in Chicago, Hoy Fin de Semana's total circulation will be over 570,000 copies.
Hoy Fin de Semana is CAC audited and has a delivery accuracy of over 97%.
For more information on weekend editions and Hoy, refer to these past Portada articles:
- April 17, 2006
Do Advertisers Prefer Weekend Newspapers?
- October 10, 2005
Hoy Expands Weekend Home-Delivery Product in Los Angeles
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