Content: Agencia Efe Signs Deal with Index Stock Imagery
Agencia Efe, the fourth largest wire service in the world, recently penned a deal with Index Stock that grants them access to Index Stock's complete photo archive of stock imagery.
The move is the latest in an effort to bulk up their stock photo resources. As Portada®
reported in June, Efe also signed a deal with Zuma, another stock photography company.
Rafael Carranza, Efe's Sub-director of North American Sales, explained the rationale behind signing with two stock photo companies by distinguishing between the two: Zuma's stock photography is more specialized within the celebrity/entertainment realm, whereas Index Stock is a much more comprehensive database of many different types of photos.
As Carranza recently told Portada®, “We are very excited about these new partnerships. We want our customers to have the best service in the market, and these alliances help to realize that goal.” Carranza noted that Efe does have plans to ally itself with other entities to further this objective.
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