Green Light for MPA Hispanic Readership Study

A group of organizations led by Magazine Publishers of America are sponsoring a new Hispanic readership study. 5,000 Hispanic readers will be interviewed nationwide. “We have at least 9 companies involved and Synovate is the vendor. We'll have 5 city road show promoting to agencies”, Chuck McCullagh, Senior Vice President, Membership Services, tells Portada®. Organizations spronsoring the project include MPA, People en Español, National Hispanic Press Foundation, Meredith Hispanic Ventures, Selecciones, Latina, AARP Segunda Junventud, Editorial Televisa and Muevelo.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Why More Brands are Investing in MLS Jersey Sponsorships

Why More Brands are Investing in MLS Jersey Sponsorships

More brands like AmFam, Valspar, Target, Etihad Airways, Acura, and Bimbo decide to be on the MLS team’s jerseys, and sponsorships will keep growing.


SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

Each fall, the USHCC hosts the country’s largest gathering of Hispanic business leaders: The USHCC National Convention. The Convention is held every year in a city that embodies the American entrepreneurial spirit and supports a thriving small business community.


How Facebook is Cornering the Video Ad Market, also in Mexico

How Facebook is Cornering the Video Ad Market, also in Mexico

With more than 2 billion active users worldwide, and 80 million monthly active users in Mexico alone, the social media giant is boosting revenue at a faster pace than expected. An important part  of Facebook's efforts and investments are going into the creation of a major video advertising platform.