Green Light for MPA Hispanic Readership Study
A group of organizations led by Magazine Publishers of America are sponsoring a new Hispanic readership study. 5,000 Hispanic readers will be interviewed nationwide. “We have at least 9 companies involved and Synovate is the vendor. We'll have 5 city road show promoting to agencies”, Chuck McCullagh, Senior Vice President, Membership Services, tells Portada®. Organizations spronsoring the project include MPA, People en Español, National Hispanic Press Foundation, Meredith Hispanic Ventures, Selecciones, Latina, AARP Segunda Junventud, Editorial Televisa and Muevelo.
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