Financial Service Marketers Target Hispanics
Executives at large Financial Services and Insurance companies are increasingly targeting the Hispanic demographic. This became clear at the 3rd Annual Multicultural Marketing for the Financial Services and Insurance Industries Conference that was organized by the Center for Business Intelligencelast Thursday and Friday in New York City.
A representative from Ameritas Group, a dental and eye care provider in Lincoln, Nebraska, told Portada® that her company is increasingly trying to target Hispanic-owned businesses. A MetLife executive noted that his company does many local print advertising campaigns.
Firms represented at the conference where Allianz, Allstate, State Farm, Freddie Mac, ACE, Visa and Nationwide Financial Network.
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