Financial Service Marketers Target Hispanics

Executives at large Financial Services and Insurance companies are increasingly targeting the Hispanic demographic. This became clear at the 3rd Annual Multicultural Marketing for the Financial Services and Insurance Industries Conference that was organized by the Center for Business Intelligencelast Thursday and Friday in New York City.

A representative from Ameritas Group, a dental and eye care provider in Lincoln, Nebraska, told Portada® that her company is increasingly trying to target Hispanic-owned businesses. A MetLife executive noted that his company does many local print advertising campaigns.

Firms represented at the conference where Allianz, Allstate, State Farm, Freddie Mac, ACE, Visa and Nationwide Financial Network.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Why More Brands are Investing in MLS Jersey Sponsorships

Why More Brands are Investing in MLS Jersey Sponsorships

More brands like AmFam, Valspar, Target, Etihad Airways, Acura, and Bimbo decide to be on the MLS team’s jerseys, and sponsorships will keep growing.


SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

Each fall, the USHCC hosts the country’s largest gathering of Hispanic business leaders: The USHCC National Convention. The Convention is held every year in a city that embodies the American entrepreneurial spirit and supports a thriving small business community.


How Facebook is Cornering the Video Ad Market, also in Mexico

How Facebook is Cornering the Video Ad Market, also in Mexico

With more than 2 billion active users worldwide, and 80 million monthly active users in Mexico alone, the social media giant is boosting revenue at a faster pace than expected. An important part  of Facebook's efforts and investments are going into the creation of a major video advertising platform.