Toda Mujer Increases Frequency / Circulation
Toda Mujer, the largest Hispanic healthcare patient-education publication in the U.S.A. and sister-publication to Every Woman, has increased its frequency from once to twice a year. The magazine's circulation will double as a result, from 500,000 copies to 1 million. The publication describes this move as resulting from increased demand from its readers and healthcare providers.
Toda Mujer has also overhauled its design by adding boldly-colored navigation aids, to make for easier reference. The title seeks to provide important guidelines for healthy living in a culturally relevant manner. Considering the prevalence of Mexicans in the US Latino community, the publication decided to use Mexican dialect when there are dialect conflicts.
In addition, the publication includes healthy recipes, health and wellness guides, celebrity interviews and an annual screening guide. It also features a special section on parenting.
The publication is currently available through healthcare providers and also through subscription. Toda Mujer plans to focus its efforts on increasing subscriptions and making their publication available at newsstands. The price for a two-copy annual subscription is $4.99.
Advertisers include food brands Knorr, Herdez, Goya, Mazola, as well as some pharmaceutical companies like Nexium, Assure and Tryaminic. Other advertisers include MoneyGram and Blue Cross / Blue Shield.
Asked whether she foresees a future in which Toda Mujer is a quarterly publication like its sister-magazine Every Woman, Executive Editor Carolyn Cockey commented, “That depends completely on advertiser support. What advertisers need to know is that in the next ten years – and in some parts of the country this is already the case – Hispanics will comprise 33% of all healthcare patients. Our ability to offer the information that we do depends completely upon the market's support of us.”
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