Toda Mujer Increases Frequency / Circulation

Toda Mujer, the largest Hispanic healthcare patient-education publication in the U.S.A. and sister-publication to Every Woman, has increased its frequency from once to twice a year. The magazine's circulation will double as a result, from 500,000 copies to 1 million. The publication describes this move as resulting from increased demand from its readers and healthcare providers.

Toda Mujer has also overhauled its design by adding boldly-colored navigation aids, to make for easier reference. The title seeks to provide important guidelines for healthy living in a culturally relevant manner. Considering the prevalence of Mexicans in the US Latino community, the publication decided to use Mexican dialect when there are dialect conflicts.

In addition, the publication includes healthy recipes, health and wellness guides, celebrity interviews and an annual screening guide. It also features a special section on parenting.

The publication is currently available through healthcare providers and also through subscription. Toda Mujer plans to focus its efforts on increasing subscriptions and making their publication available at newsstands. The price for a two-copy annual subscription is $4.99.

Advertisers include food brands Knorr, Herdez, Goya, Mazola, as well as some pharmaceutical companies like Nexium, Assure and Tryaminic. Other advertisers include MoneyGram and Blue Cross / Blue Shield.

Asked whether she foresees a future in which Toda Mujer is a quarterly publication like its sister-magazine Every Woman, Executive Editor Carolyn Cockey commented, “That depends completely on advertiser support. What advertisers need to know is that in the next ten years – and in some parts of the country this is already the case – Hispanics will comprise 33% of all healthcare patients. Our ability to offer the information that we do depends completely upon the market's support of us.”


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.