Casa y Hogar & Countrywide Financial Sign Distribution/Custom Pub Deal

The nation's largest Spanish-language home-related magazine, Casa y Hogar (Circ. 867,000), has teamed up with the nation's largest home loan lender, Countrywide Financial Corp. in a special distribution deal whereby CFC will offer Casa y Hogar free of charge at its offices in Hispanic markets nationwide.

Arrangements have also been made for Casa y Hogar to produce a custom publication for CFC which will be released in late April / May of this year.

The articles, which will be provided by Casa y Hogar, will cover how to buy a first home, how to take advantage of the value of your home, and a practical guide to home mortgages.

For this issue, the sole advertiser will be Countrywide Financial, although Casa y Hogar Publisher Filiberto Fernandez says that future issues with other advertisers are possible.

The custom publication will feature both the Casa y Hogar and the Countrywide Financial logos on the cover. Commenting on Casa y Hogar's foray into custom publishing, Fernandez commented, “The idea is to help U.S. companies reach Hispanic consumers in the most relevant way possible through custom publishing. And that is what we are doing.”


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.