Casa y Hogar & Countrywide Financial Sign Distribution/Custom Pub Deal

The nation's largest Spanish-language home-related magazine, Casa y Hogar (Circ. 867,000), has teamed up with the nation's largest home loan lender, Countrywide Financial Corp. in a special distribution deal whereby CFC will offer Casa y Hogar free of charge at its offices in Hispanic markets nationwide.

Arrangements have also been made for Casa y Hogar to produce a custom publication for CFC which will be released in late April / May of this year.

The articles, which will be provided by Casa y Hogar, will cover how to buy a first home, how to take advantage of the value of your home, and a practical guide to home mortgages.

For this issue, the sole advertiser will be Countrywide Financial, although Casa y Hogar Publisher Filiberto Fernandez says that future issues with other advertisers are possible.

The custom publication will feature both the Casa y Hogar and the Countrywide Financial logos on the cover. Commenting on Casa y Hogar's foray into custom publishing, Fernandez commented, “The idea is to help U.S. companies reach Hispanic consumers in the most relevant way possible through custom publishing. And that is what we are doing.”


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.