The Week in Review

Unilever Rolls Hispanic Campaign into TV show
Packaged under the “Desafio del Sabor” (The Flavour Challenge) brand, the push will combine consumer competitions, storefront events and a nationally televised cook-off on Univision.

Hyundai Motor America has selected Del Rivero Messianu DDB as the company's Hispanic advertising agency. Hyundai said it will start working immediately with DRM DDB's full-service office to develop strategy for capturing more Hispanic market-share.

Univision Up for Bid
A consortium of companies and investors that includes the Mexican television giant Grupo Televisa has emerged as a potential bidder for Univision, the largest Spanish-language television and radio company in the United States. The consortium includes private equity firms Providence Equity Partners and Madison Dearborn Partners, as well as the Cisneros Group of Venezuela and the media entrepreneur Haim Saban, according to people involved in the group


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: Sponsored Posts via Influencers, Publishers More Engaging than Organic Content

BRAND MARKETING RESEARCH: Sponsored Posts via Influencers, Publishers More Engaging than Organic Content

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

The World Cup kicks off in Russia on June 14, 2018. While Americans won’t be able to cheer for their own national team this time, US soccer fans are more engaged and excited about the tournament than ever.


As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

Only one in five advertisers said they’re able to systematically combat fraud with the right tools and expertise. Why aren’t marketers taking this growing risk head-on?