Panregional: Vogue Latin America Gains New Advertisers

Vogue Latin America recently gained prestigious advertising accounts, including Carolina Herrera, Roberto Coin (jewelry), Dolce Gabbana, Bally and Roberto Cavalli.

Other Vogue Latinoamerica advertisers include luxury goods group Richemont brands, including MontBlanc.

Condé Nast International discontinued the publication of Vogue en español (2005 U.S. Hispanic circulation 24,900) and Glamour en español (2005 U.S. Hispanic circulation 85,000) in May 2005. The company announced that it would focus on the Mexican market, which makes up about two-thirds of U.S. Hispanic population. Editions sold in other parts of Latin America have some content tailored to the specific countries where they are distributed.

It announced that the Mexican editions of the women's titles will be distributed in the U.S. and Latin American markets. As a result of the changes it named Rosemary Winter as new Director of Conde Nast Latin America. Winter is based in Miami.

Conde Nast Americas did not want to disclose 2006 circulation figures of Vogue Latinoamerica in each of the countries. Last year, only 14% of the aggregate circulation of Condé Nast Americas' Glamour en español, Vogue en español and Architectural Digest en español was in the U.S.– 6% was distributed in Puerto Rico. The rest was distributed in Latin America. Mexico accounts for 32% of the aggregate circulation, followed by Venezuela (12.4%) and Colombia (10.6%).


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.