Panregional: Vogue Latin America Gains New Advertisers

Vogue Latin America recently gained prestigious advertising accounts, including Carolina Herrera, Roberto Coin (jewelry), Dolce Gabbana, Bally and Roberto Cavalli.

Other Vogue Latinoamerica advertisers include luxury goods group Richemont brands, including MontBlanc.

Condé Nast International discontinued the publication of Vogue en español (2005 U.S. Hispanic circulation 24,900) and Glamour en español (2005 U.S. Hispanic circulation 85,000) in May 2005. The company announced that it would focus on the Mexican market, which makes up about two-thirds of U.S. Hispanic population. Editions sold in other parts of Latin America have some content tailored to the specific countries where they are distributed.

It announced that the Mexican editions of the women's titles will be distributed in the U.S. and Latin American markets. As a result of the changes it named Rosemary Winter as new Director of Conde Nast Latin America. Winter is based in Miami.

Conde Nast Americas did not want to disclose 2006 circulation figures of Vogue Latinoamerica in each of the countries. Last year, only 14% of the aggregate circulation of Condé Nast Americas' Glamour en español, Vogue en español and Architectural Digest en español was in the U.S.– 6% was distributed in Puerto Rico. The rest was distributed in Latin America. Mexico accounts for 32% of the aggregate circulation, followed by Venezuela (12.4%) and Colombia (10.6%).


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.