SportsYA to Become the Sports Channel of HMI’s Batanga.com

SportsYA, a producer and distributor of Spanish sports content, signed an agreement with Hispanic Media, Inc. (HMI), result of the recent merger between Planeta Networks and Batanga.com, to become its official sports channel. Through this agreement, 2.5 million monthly unique users of HMI will have access to the most extensive sports coverage produced by SportsYA.

For Daniel Canel, President and CEO of SportsYA, “the alliance makes us all strong; it allows SportsYA to continue expanding it sports coverage and become a stronger supplier of content for different media outlets, from internet to television, from radio to mobile. This is one more vote of confidence that supports the high-quality journalistic content of SportsYA.”

“Our focus on passion-driven online content for US Hispanics led us to SportsYA as a natural partner in the sports arena. Furthermore, this alliance is another step in consolidating Batanga.com as the premier online destination for US Hispanics” said Rafael Urbina, founder and CEO of HMI.

Currently, SportsYA offers its mobile service “Titulares al momento” (a Telemundo affiliation) which allows thousands of customers nationwide to receive their sports coverage on their cell phones. SportsYA also offers GolTV - a soccer-only channel – and the latest news and scores through its Sports Ticker or barra de noticias, which is also offered by the Argentinean sport channel América Sports.

Increase of Hispanic online advertising inventory

Michelle Moscona, analyst at San Diego based Captura Group, tells Portada® that the recent Batanga-Planeta Networks merger is good news for the Hispanic Internet.

Univision is the leader in advertising revenue in the Hispanic Internet and stronger competitors may help to lower Hispanic Internet advertising rates. “Univision commands very high rates compared to the general US online advertising market,” says Moscona. “In the general market there is a large supply of targeted vertical websites. In the Hispanic there are very few select online publications,” she concludes.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.