Fronteras Expands in the Carolinas and Texas

La Voz Independiente (circ. 10,000), a broadsheet-sized Spanish-language weekly published in Ashville, North Carolina, will carry the Fronteras insert. La Voz Independiente gives Spanish speakers a heavy diet of local, state, national and international news, sports, entertainment and cultural information. The paper also includes a comics page -- including the famous Condorito. North Carolina had the largest percentage increase in Hispanic population in the United States during the 1990s (+400%).

Fronteras, co-produced by Universal Press Syndicate and Danilo Black, is a 100% Spanish-language weekly newspaper with 24 pages of full-color, ready-to-print editorial content, combines national and world news with customized local news and information. Eight pages are allocated for national and local ads, which are sold by each partner publication.

The Aiken Standard (South Carolina, Evening Post Publishing Company, circ. 13,364 daily and 14,066 Sundays) also adopted Fronteras. The The Aiken Standard is a seven-day a week newspaper devoted to providing residents of the Aiken County area a daily package of news and information about our community. The Aiken Standard publishes in the afternoon Monday through Friday and in the morning on Saturday and Sunday.

The Eagle (Bryan, TX, Evening Post Publishing Company, circ. 25,000,daily) is the third newspaper which recently started carrying Fronteras.

Fronteras is currently also being published by the Albuquerque Journal (110,000 daily, 160,000 Sunday, owned by the Lang family) in Albuquerque and Santa Fe, NM, The Times Record News (Scripps, 34,076 daily, 38,104 Sunday) in Wichita Falls, TX, and La Prensa Hispana (Culturas Publications, weekly, circ. 25,000, written in Spanglish) in Columbus, OH.


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