Newspapers / Strong medical centers
“Hospitals, clinics and other medical centers” was the largest ad-category in the January-February 2004 period, according to data of more than 30 Spanish-language newspapers collected by CMR.
Traditionally, the first months of the year are very weak for newspaper advertising. The low volume partly explains the high volatility of the figures when they are compared to the same period last year (year on year % change).
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