Brand extension

Fútbol Mundial, a bi-monthly magazine published as an insert in 20 newspapers in 15 Hispanic DMAs (see “Sports magazines and newspapers,” page 10, Portadatm No. 2 March/April 2003) organized Esquina Latina on August 2nd at the Home Depot Center in Carson, Calif. That day, a Major Soccer League All-Star team played against Las Chivas Rayadas del Guadalajara (México). Esquina Latina was held in the stadium's pavilion. The event was sponsored by the magazine's advertisers (Toyota, HBO Latino, Crown Royal, Radio Shack, Radio Única, Nissan, Honda, Terra and Puma, among others). Visitors were able to take part in interactive soccer related games and skill challenges. Felix Sención, publisher of Fútbol Mundial, said that the “event enabled advertisers to connect with the readers.”


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.