newspaper readership…

Consumption of Spanish newspapers increased by 1.7 percentage points to 38.8% during the first quarter of 2003, while magazine and weekend supplement consumption remained stable at 50.7% and 29.4%, respectively. The increase in newspaper reader-ship, probably connected to the strong demand for both print and radio news during the conflict in Iraq, is also reflected in rising moving average trends.

...but low expectations for print media advertising.

According to the Zoom Vigía panel of advertising executives, 2003 will not be a great year for print media advertising in Spain. The survey, conducted by Zenith Media, shows a negative growth in newspaper advertising of -0.4% in 2003, -1% for magazines, and -2.5% for weekend supplements. Free newspapers are the big winners, with an expected increase of 19.9%.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.