Agenda June 4 - June 5

Tuesday June 4th (Afternoon)

02:45 PM

REGISTRATION

(Bayfront B)

Register, meet fellow attendees and review the Summit’s program

03:05 PM

WELCOMING REMARKS

(General Session Bayfront A)

SPEAKERS

  • Bob Oliva, Business Development Director, Portada (MC)
  • Marcos Baer, Publisher, Portada
03:10 PM

“GETING READY FOR THE BIG GAME”: THE OUTLOOK FOR BRAZIL

Presented by Publicitas

SPEAKERS

Claudio Ferreira, publisher of Veja Magazine
INTERVIEWED BY
Cynthia Evans, Managing Director, GroupM/Mediaedge
INTRODUCTION BY
Lucio Grimaldi, VP Latin America, Publicitas

KEY POINTS

A key player in Brazilian media will provide his vision about the future of the Brazilian Advertising and Media markets:

  • Brazil's macroeconomic development
  • The 2014 Soccer World Cup and 2016 Olympic Games
  • The Post Olympic Games scenario
04:15 PM

LATIN AMERICAN BRAND MARKETING STARS

What do they need from their agency and media partners?

MODERATOR:

Shaffia Sánchez , EVP Managing Director, World Markets, MAGNA GLOBAL

PANEL:

  • Edgardo Tettamanti, SVP Marketing Latin American & Caribbean, Mastercard
  • Craig Charles Webster, Digital and Social Lead, Central Marketing Organization, Microsoft LATAM
  • Jessica Gonzalez Bazan, Regional marketing Director, Newell Rubbermaid

KEY POINTS:

The Agency – Client relationship is in need of “Couple’s Therapy.”

  • Major Latin American Brand Marketers will speak out their minds to improve the relationship.
  • The key things that agencies should be asking from their clients and clients should be asking from their agencies.
05:15 PM

GAWKING IN AMAZEMENT:

Unique digital media insights from Gawker Media’s Founder and Owner.

SPEAKER:

Nick Denton, CEO and Founder Gawker Media

INTERVIEWED BY
Laura Martinez, Senior Correspondent, Portada

KEY POINTS:

Find out why everyone is talking about Gawker when its CEO Nick Denton sits down with Portada’s Laura Martinez to talk about Native Advertising, E-Commerce and the future of digital Journalism.

06:15 PM

EVENING RECEPTION:

sponsored by Batanga Media

(Chopin Ballroom)

Relax and talk to clients and prospects while you enjoy wonderful Downtown Miami views.

Wednesday June 5. Morning.

08:15 AM

Breakfast

(Bayfront B)

Sponsored by Microsoft Advertising

Start the day with a lift: Coffee, tea, pastries, juice and fresh fruit.

09:10 AM

FIRST DAY RECAP & SECOND DAY OVERVIEW

Bob Oliva, Business Development Director, Portada

09:15 AM

“GETTING READY FOR THE BIG GAME”- ADVERTISING TECHNOLOGIES I:

PRESENTER

Leonardo Loisa, Sr. Regional Marketing Leader, AMD`

KEY POINTS

Find out how AMD uses innovative Digital Advertising Technologies to connect with Latin American Audiences.

09:45 AM

ADVERTISING/MARKETING TECHNOLOGIES II:

The Writing is on the Wall - Why Data will increasingly be the king in Latin American Advertising.

(General Session Bayfront A)

MODERATOR:

Marcelo Montefiore, Owner, Global Mind

PANELISTS:

  • Todd Wilson, SVP, Managing Director, Starcom Mediavest Group
  • Max Sichel, CEO, Grupo Copesa
  • Axel Steinman, VP Emerging Markets, Advertising and Online Business, Microsoft Advertising
  • Diego Fernandez, Director of Media and Digital North America Burger King Corporation

KEY POINTS:

Ad buying is getting increasingly sophisticated. This sophistication is driven by the ability to separate and recombine data and media inventory. Programmatic buying enables marketers to target audiences and eliminate waste. Latin American marketers and media executives will explore how data can be used as a key asset that turns challenges into opportunities.

10:30 AM

COUNTRY FOCUS: MEXICO

Presented by Despegar.com

What the new “sexenio” means for Marketing and Media

(General Session Bayfront A)

MODERATOR:

Santiago Duran, Digital & Catalyst Director, Havas Media Mexico

PANELISTS:

  • Jorge Laverde, Marketing Head, Latin America North, Nokia
  • Gerardo Llanes, CMO ,Mexico Tourism Board
  • John Price, Managing Director, Americas Market Intelligence

KEY POINTS:

Mexico experts will provide in-depth analysis of post 2012 election Mexico and its impact on the Mexican media and advertising markets.

11:15 AM

MORNING BREAK:

Sponsored by Multimedia Inc.

(Bayfront B)

Enjoy coffee, beverages and pastries while you network with clients and peers

11:45 AM

"GETTING READY FOR THE BIG GAME" SPORTS MARKETING:

How Mastercard uses sports content to connect with audiences worldwide

(General Session Bayfront A)

A joint presentation by

  • Ben Jankowski, Group Head, Global Media, Mastercard and
  • Virginia Pereira, Head of Media Latin America, Mastercard

KEY POINTS:

Sports are a key component of Mastercard’s worldwide marketing strategy. In fact, Mastercard is a sponsor of the Brazilian national football team and its exclusive payment services provider through 2020, a period that includes both the 2014 FIFA World Cup in Brazil and 2016 Olympics in Rio de Janeiro. Learn how Mastercard is activating sports content globally and in Latin America.

1:00 PM

LUNCH:

(Brickell Room)

Enjoy a delicious lunch.

Wednesday June 5. Afternoon.

02:45 PM

BRAND NEW RESEARCH:

THE CHANGING HABITS OF THE LATIN AMERICAN SPORTS FAN

PRESENTERS

  • Karina Besprosvan, Research Director, Omnicom Media Group
  • Cynthia Rivera, Research Director, Disney and ESPN Media Networks

KEY POINTS

In the presentation that opens the afternoon session two leading researchers provide cutting edge insights about the changing media consumption habits of Latin American sports fans. Actionable insights and tips about the role of social media and the second and third screen.

03:30 PM

HOW TO DEVISE AND IMPLEMENT A GO-TO MARKET STRATEGY IN BRAZIL

MODERATOR:

 Diego Teran, Managing Director, MEC

PANELISTS:

  • Mario Cordon, Chief Marketing Officer, Open English
  • Fernando Maroniene, Senior Marketing Manager, Adobe Systems Latin America

KEY POINTS:

Learn all about how Open English and Adobe devised and implemented a strategy to tap into the vast Brazilian English-language teaching and Software markets. Lessons learned. What U.S. based corporations need to know to enter the Brazilian market.

04:15 PM

LATIN AMERICAN ADVERTISING AND MEDIA AWARD CEREMONY

The culmination of a pan-latin nomination and voting process. Portada’s Audience has nominated and voted for the 2013 Award Winners. Now it’s time to announce and celebrate the brand new winners in nine different categories!

04:45 PM

SPEED NETWORKING

(Bayfront B)

Meet some of the major brand marketers and agency execs at the Summit’s popular Speed Networking Function. Two dozen major clients/agency execs will lead the tables. Attendees will have an informal conversation with them and then rotate to the next table.

06:15 PM

FAREWELL TOAST

(Bayfront B)

Do your final round and say goodbye to friends until the 2014 Latam Summit.


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