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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

  • Visa

Heading into the FIFA Women’s World Cup France 2019™, Visa announced an expanded commitment to women’s soccer by  entering a five-year sponsorship agreement with the world leader in women’s soccer, the U.S. Soccer Federation, to contribute to its long-standing investment in the development of women’s soccer and support the U.S. Women’s National Team through 2023. The support of U.S. Women’s Soccer complements Visa’s global investment in women’s soccer through partnerships with UEFA Women’s Football and Visa’s longstanding partnership with FIFA, including the FIFA Women’s World Cup™, FIFA U-17 Women’s World Cup Uruguay 2018 and FIFA U-20 Women’s World Cup France 2018. Visa will be the presenting sponsor of the SheBelieves Cup, which was started in the run-up to the FIFA Women’s World Cup Canada 2015™, a four-team women’s international team tournament played in the United States each year. Visa is launching a new U.S. marketing campaign celebrating the U.S. Women’s National Team. The centerpiece is a new ad spotlighting stars Mallory Pugh, Becky Sauerbrunn, Rose Lavelle, Jessica McDonald, Abby Dahlkemper and Adrianna Franch as they attempt to earn a fourth star by winning the FIFA Women’s World Cup 2019™ title. This builds upon Visa’s new global ad campaign, “One Moment Can Change the Game,” focused on elevating women in sports. Visa is also the presenting sponsor of the Player of the Match for the FIFA Women’s World Cup 2019™, celebrating women soccer players. Soccer fans worldwide will have the opportunity to vote on FIFA.com for their favorite player for each of the 52 matches during the tournament.

 

  • The Hershey Company

The Hershey Company announced, singer-songwriter Lauren Jauregui will headline the “Makers of Good Teen Summit,” a one-day event in New York City for teens from across the country to collaborate and develop strategies for overcoming social isolation in their communities. To inspire attendees to increase connection in their own communities, students will also hear from other remarkable young people who have created youth-led solutions to combat social isolation. Understanding the role that social media plays in the lives of students, the Makers of Good Teen Summit hopes to create a groundswell of positivity and inclusion through user-generated content. Teens who are not able to attend the summit in person will have the ability to participate via a livestream on June 20 by visiting https://www.youtube.com/HersheyCompany. Remote viewers can send messages and their own photos to the summit via Instagram to be included in an interactive photo mosaic from experience partner Luster.To increase the impact and reach of the summit, Hershey has collaborated with top digital companies including Instagram, Snapchat, YouTube, Imgur and Google for both on-site and online support.  Attendees will have access to a variety of interactive photo experiences from Facebook and Instagram within the event setting, while Snap will create unique filters for students to share their experience online and Imgur will extend the experience online with exclusive behind-the-scenes content.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Engel & Völkers

Global luxury real estate and lifestyle brand Engel & Völkers launched a new, consolidated websitethat provides a suite of new backend tools for its agents as well as advanced search capabilities for consumers.The new site, evrealestate.com, is designed for users across the U.S., Canada, Mexico and the Caribbean. Based on research showing consumers value neighborhoods as much as specific properties, the company’s new site will “showcase every market and neighborhood in the Americas” that Engel & Völkers serves.Jill DeSilva, a senior vice president at Engel & Völkers Americas, said in a statement that “the new website is a reflection of our collective expertise and insight on the thousands of markets served in the Americas.”Engel & Völkers was founded in Hamburg, Germany, in 1977 but began expanding in the Americas in 2015. It presently has more than 11,000 real estate agents working in 30 different countries. Engel & Völkers embarked on a partnership in February with the National Association of Hispanic Real Estate Professionals. The partnership was meant to educate the company’s agents so that they can better work with Hispanic consumers.

 

 

  • Tourism Santa Fe

Tourism Santa Fe has appointing Vladimir Jones (VJ) as its new advertising and marketing agency of record following a competitive review, Mediapost has reported.  Fuseideas served as the incumbent agency. Santa Fe’s approximate budget for fiscal year 2020 is US$1.5 million.

 

 

 

 

 

  • Albertsons Companies

Albertsons Companies’ Signature SELECT® brand is amping up its presence across stores with the addition of more than 300 new products and updated branding in 2019.The redesigned products are long-time favorites from the Signature Kitchens, Signature Home, refreshe, and The Snack Artist brands. Streamlining these products into Signature SELECT’s robust portfolio of 2,400+ products provides greater consistency in every aisle.The new branding includes a refreshed rendition of Signature SELECT’s trademark tag. The overall design allows for flexibility in the packaging architecture in each category, so the products can stand out and compete effectively wherever they’re found throughout the store.Signature SELECT is one of Albertsons Companies’ four one-billion-dollar brands. The company’s Own Brands portfolio includes trusted brands like Open Nature®, O Organics®, Lucerne®, Primo Taglio®, debi lilly design™, waterfront BISTRO®, and Value Corner® and are exclusive to Albertsons Companies stores, which includes banners like Albertsons, Safeway, Vons, Jewel-Osco, Tom Thumb, Shaw’s, Star-Market, Randall’s, Pavilions, United, Haggen, and others.Albertsons Companies, Inc. is one of the largest food and drug retailers in the United States, with both a strong local presence and national scale.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Diane Kniowski has been named President and Regional General Manager of Local Media at Univision. She’ll be reporting directly to Univision CEO Vincent Sadusky. Kniowski’s initial focus will be on leading Univision’s local television and radio stations in six top markets: Los Angeles, New York, Miami, Dallas, Houston, and Chicago.

 

 

 

 

Jason Peterson, the Chief Creative Officer (CCO) of Havas North America, has abruptly left the company. It was announced today that the creative will no longer work for the agency. In a statement, Havas confirmed employer and employee had reached a “mutual agreement”.

 

 

 

 

 

iProspect announced the promotion of Charlotte Polci to the newly-created role of VP of Integrated Solutions. Effective immediately, Polci will report directly to Jeremy Hull, SVP of Innovation at iProspect, US.

 

 

 

 

Mobile Posse announced Steven McCord has been appointed its Chief Technology Officer. McCord will oversee the company’s engineering, development, project management and quality assurance teams.

 

 

 

 

 

Pinterest has named its first chief marketing officer as Andréa Mallard, the former marketing chief of Athleta. Mallard will oversee Pinterest’s marketing and creative teams.

 

 

 

 

 

Entravision Communications Corporation has announced that Mario M. Carrera has decided to step down as Chief Revenue Officer.  Entravision has commenced a search for a successor and Mr. Carrera will remain in his position until a replacement is named.

 

 

 

 

 

Stacey Zolt Hara has joined Visa in the newly created position of VP and head of global reputation management and public affairs. Reporting to Paul Cohen, SVP and head of communications, Zolt Hara is based in San Francisco.

 

 

 

 

 

As part of a business restructure, Verizon’s CEO Guru Gowrappan announced that Oath is no more. The company will bring its platforms and services under a new division called Verizon Media Group.

 

 

 

 

 

Jon Moeller, Chief Financial Officer at P&G, will expand his responsibilities to include the operations side of the company and will be appointed Vice Chairman, Chief Operating Officer, and Chief Financial Officer.

 

 

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Daimler

German auto giant Daimler has consolidated its global media business with Omnicom Media Group following a review. As of January 1, 2019, OMG will be responsible for more than 40 markets worldwide and all Daimler divisions (Mercedes-Benz Cars, Mercedes-Benz Vans, Daimler Trucks, Daimler Buses, Daimler Financial Services). Daimler´s spending is estimated at US$950 million.

 

 

 

  • Visa

Visa announced a strategic minority investment in Conductor, a leading digital payments processing technology platform in Brazil, to help accelerate innovation in payments and enable Conductor’s product expansion. The investment reinforces the existing partnership between Visa and Conductor, as well as the companies’ shared vision for driving adoption of digital payments across e-commerce and mobile commerce in Brazil. Backed by Riverwood Capital since 2014, Conductor has become a key technology-processing platform for retailers, banks, and other companies in Brazil looking to issue different type of cards and digitize their payments, resulting in better engagement and increased loyalty amongst consumers.Visa’s investment in Conductor is part of a broader global strategy to open up the Visa ecosystem.Earlier this month, Visa announced it would expand its fast-track onboarding program to fintechs from Latin American and the Caribbean in December 2018 to provide them with the ability to more rapidly onboard to VisaNet, Visa’s global network.

 

  • La Salteña

Argentinean media agency Mídios, chaired by Héctor González, has won La Salteña account and will be in charge of developing the communication strategy and media planning for the brand. The agency has already started collaborating with the brand and implementing a campaign. General Mills´ La Salteña is one of the top marketers of high-quality refrigerated dough

 

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • JetBlue

JetBlue announced that new flights between Fort Lauderdale-Hollywood international Airport (FLL) and Guayaquil, Ecuador’s José Joaquín de Olmedo International Airport (GYE) are now on sale with the route set to launch on February 28, 2019 (a). JetBlue is offering an introductory fare on the airline’s latest international route starting at just US$89 one way from Fort Lauderdale (b).Guayaquil becomes JetBlue’s sixth destination in South America, second in Ecuador and expands the airline’s broader reach into Latin America and the Caribbean. In recent years, the airline’s network strategy has focused on enhancing international markets which has translated into service in 22 countries. JetBlue’s footprint outside of the U.S. continues to grow as the airline adds and increases routes to more than a dozen unique island destinations in the Caribbean and in various cities in Mexico, Peru, Costa Rica, and Colombia.

 

  • Hilton

Canopy by Hilton, Hilton’s lifestyle brand, signed its first property in South America—Canopy by Hilton São Paulo Jardins, slated to open in Brazil in late 2019. The 98-room adaptive-reuse hotel will be owned by Tati Construtora e Incorporadora and managed by Hilton.Designed as a natural extension of the vibrant and pedestrian-friendly neighborhood of Jardins, Canopy by Hilton São Paulo Jardins will welcome guests with a strong sense of place inspired by the area’s local surroundings, including an intimate lobby with chic design elements that provide a glimpse of the area’s trendy, upscale offerings, according to the brand. There will be Canopy Central, an area with a restaurant and bar serving local contemporary cuisine and a flexible meeting space, as well as a lounge and fitness center.

  • Starbucks Corp

Starbucks Corp., the world’s biggest coffee chain is trimming down its European corporate operations and giving its long-time Latin American partner the rights to open and run cafes in four new countries. Under the licensing deal, Mexico City-based Alsea SAB will be allowed to expand the Starbucks brand in France, the Netherlands, Belgium and Luxembourg, where its presence is relatively limited compared to neighboring markets like the U.K.The coffee chain is under pressure to improve its business worldwide as demand dwindles for its signature Frappuccinos and customers — who once saw Starbucks as high end — trade up for more premium coffees.

 

 

 

  • Uber Eats

Uber Eats has tied up with Café Coffee Day (CCD), to launch the country’s largest network of virtual restaurants. It will start ‘delivery-only’ restaurants exclusively on the Uber Eats app, for which both the companies will come up with various brands. The first restaurant brand is scheduled to launch in November. Uber Eats would provide the technology, backend and delivery logistics.Depending on its success, the company plans to take this to other markets where it is eyeing rapid expansion such as Latin America.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.

  • AudiMajor League Soccer and Audi of America extended their multi-year partnership. With the highest percentage of the millennial audience of any major U.S. sport, the partnership enables Audi to combine its commitment to innovation and technology to engage fans, raise the profile of the game and reach the next generation of young buyers. As part of the agreement, Audi will remain the League’s Official Automotive Partner and the title sponsor of the Audi MLS Cup Playoffs.

 

  • Visa has announced its final results for the FIFA World Cup. The Official Payment Services Partner of FIFA reports that contactless payments accounted for 45% of all Visa purchases in the 11 host cities. Fans from Poland made the most of the contactless purchasing options in-stadium, making 74% of Visa transactions using contactless technology.

 

  • Univision Deportes announced that Univision Deportes Radio is now available nationwide on SiriusXM on channel 467. The lineup will offer “the best in live matches, original content and insightful commentary from a team of renowned sports journalists and analysts and bring more than 350 soccer matches annually to SiriusXM from UEFA Champions League, Europa League and National Team competitions, Liga MX, MLS, CONCACAF, the US Men’s National Team and others.”

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  • Global sports agency MP & Silva has failed to meet payments to multiple rights holders, according to a report from Sports Business. The firm, which is owned by Chinese companies Everbright and Baofeng Group, has apparently defaulted on scheduled payments to England’s Premier League and the European Handball Federation, among others. The agency is also in arbitration with Fifa, over its advisory contract for rights to the 2018 and 2022 Fifa World Cups in Italy.

 

  • Chicago FireMLS team Chicago Fire have announced a multi-year partnership with telecommunications giant AT&T. The deal will see AT&T’s branding integrated through broadcast, digital, video, content and in-stadium exposure, as well as on-site activation at Fire-related events. The company will also present exclusive content and experiences to Fire fans, including a behind-the-scenes series and activations tied to competitive gaming.

 

  • Manchester City has announced their first esports-specific partnership, securing a deal with the gaming headset and audio accessory brand Turtle Beach. The contract sees Manchester City esports players using Turtle Beach’s line of professional gaming audio equipment, as well as other Turtle Beach gear and accessories.

Tom Glick, Chief Commercial Officer at City Football Club, will be a speaker in our upcoming Portada NY conference. Sign up here.

  • UEFA Champions LeagueTurner Sports detailed plans for its upcoming coverage of the UEFA Champions League. On TV, Turner will televise 47 UEFA matches on TNT throughout the season. Meanwhile, B/R Live, Turner’s new premium live sports streaming service will offer fans live UEFA Champions League and UEFA Europa League action, with content branded B/R Football across all platforms.

 

  • Allstate Insurance Company will launch its first-ever Allstate All-America Soccer platform to honor the country’s rising high school soccer stars. In collaboration with MaxPreps, Allstate will identify the nation’s top high school soccer players in their junior year and award the “Allstate All-American” title to an elite group of 125 male and 125 female players. From the total 250 high school players, 40 males and 40 females will then be selected for the unique opportunity to compete in the inaugural Allstate All-America Cup that that will take place in summer 2019 in the city that hosts the Major League Soccer All-Star Game presented by Target.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Hilton

Hilton has appointed WPP’s MediaCom as its media agency of record for Global cross-channel planning and traditional media buying following a review. Publicis Media’s Digitas was the incumbent.Hilton will continue working with iProspect, its digital agency of record.With more than 5,300 hotels in 106 countries and territories, Hilton spent US$60.4 million on measured media in the U.S., according to Kantar Media. Hilton’s global media spend stands at US$90 million.

 

 

 

  • Visa

Visa announced the launch of Visa Loyalty Solutions (VLS), an omnichannel digital points redemption platform available to all issuing banks in Latin America and the Caribbean (LAC) and offering consumers more than a quarter of a million redemption options. Visa Loyalty Solutions was co-created by Visa LAC in collaboration with global FinTech and InsurTech company novae.This white-label solution, developed for Visa’s bank partners, enables issuing member banks of any size to offer top-of-the-line rewards and customer care programs they can adapt to their loyalty strategies and brand as their own. Visa Loyalty Solutions features a user-friendly mobile app and web portal, as well as chat and voice, to make points redemption and customer service faster and easier for cardholders and financial institutions around the region.This new digital platform offers cardholders the option to redeem points and get preferential deals at more than 285,000 hotels, hundreds of airlines and a wide network of car rental companies–not to mention tours, amusement parks and other entertainment options–around the world.

 

  • Laboratorio SyS

Laboratorio SyS starts selling online abroad. The Spanish company now reaches the USACanada and LATAM according to an international branding strategy.Laboratorio SyS changes its branding and marketing strategy, opening a new market for a customer (B2C). The Spanish company was a business-to-business (B2B) seller for the last 27 years. From now on, Laboratorio SyS will offer its products all over the world thanks to its official website. Currently, the online platform of Laboratorio SyS is accessible from over 43 countries, including Europe and North and South America. The website will be available in Spanish, English and Portuguese.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Dentsu Aegis Network/Global Mind

Global Mind, the largest independent agency headquartered in Argentina, has been acquired by Dentsu Aegis Network. Global Mind will triple the headcount of iProspect in Argentina, which already includes M8 and White Label, both acquired earlier this year. This action will strengthen Dentsu Aegis Network’s pan-regional reach, allowing for a broader service to Latin American clients.Global Mind was founded in 2001 to offer online and offline creative and production, media planning and buying, business intelligence, digital paid search, display, social media management, SEO, programmatic and data & analytics services.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Visa

Visa announced a strategic investment in YellowPepper, a US-based mobile payments provider in an effort to provide its digital service in Latin America. This investment will be the first of its kind in the region and reinforces a shared vision for increasing usage of mobile payments throughout Latin American and the Caribbean.With this agreement, Visa will focus on growing opportunities for tokenized payments, increasing access to Visa APIs, and expanding the usage of push payments via Visa Direct.Additionally, YellowPepper will become a Visa Token Service Provider, allowing it to offer Visa’s secure, digital payment token services, via any Internet-connected device.Visa has targeted the Latin American market since it remains largely underpenetrated and thus provides abundant scope for Visa’s growth.

 

 

  • Yuyo

Shaftesbury-based drink brand Yuyo will export its range of Latin American-inspired drink infusions to Brazil this year.The company stocks a range of yerba mate drink infusions across the UK through retailers such as Ocado, Whole Foods and Revital as well as selling online.The business already exports to seven countries including US, Sweden and France, and boosted its international orders by 42% between 2015 and 2017.Exports make up 40% of the company’s £100,000 annual turnover and founders Rosie Marteau and Charles Grummit plan to increase this further by exporting to Brazil in the next three months and to target Australia in 2019.

 

 

  • IHG

InterContinental Hotels Group (IHG) has unveiled plans to open a new midscale hotel in Mexico with the recent signing of the first avid hotels property, which will be located in Fresnillo, Zacatecas. Executives from both companies celebrated the signing in a private ceremony in Mexico City. The first avid hotels location in Mexico will be strategically located at the Paseo del Mineral Avenue at the city’s main entrance in an area known for its commercial and business activity. The hotel will be a four storey, new-build hotel with 95 guest rooms and is expected to open in mid-2019.Jorge Apaez, chief operating officer, Mexico, Latin America and the Caribbean, IHG, said: “The first signing in Mexico of IHG’s new high-quality midscale brand demonstrates further momentum for avid hotels. New hotel signings continue to exceed expectations, and total more than 100 avid hotels across the US, Canada and now Mexico, almost one every other day since launch last year. This latest development demonstrates that owners believe in the strength of the avid hotels brand and the power of IHG.”

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

 

  • FCA

Fiat Chrysler Automobiles (FCA) CEO Sergio Marchionne revealed the FCA group’s product plans for the coming years, which included a strong focus on its ‘global brands’ like Alfa Romeo, Jeep, Maserati and Ram. Marchionne confirmed those brands will continue, though will be limited in terms of their budget.Chrysler will “continue to be relevant in the United States”, though will become a “people carrier brand” .Meanwhile, Fiat will focus primarily on the Latin American market, due to that region’s high uptake of cheaper and less sophisticated vehicles, though it will occupy a “more exclusive area” of the European market, namely city cars and electrified vehicles.

 

  • Aeroméxico

When Donald Trump was running for president, as a strategy to get more votes, he threatened to build a wall on the US-Mexico border if elected. He won, and became president of the United States of America and announced through his social media, that the construction of the first sections of the border wall had already begun. Aeroméxico, a proudly Mexican airline, showed its disapproval with a direct and very clear message: it does not matter how high the wall is, how long it takes to build it or the money spent on it; we can always fly over it. The message is reflected in OGILVY Mexico latest campaign for Aeroméxico called Sobrevuelos. IPG´s UM is Aeromexico´s media agency of record.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

What: Visa has announced a strategic investment in YellowPepper, a US-based mobile payments provider, in an effort to provide its digital service in Latin America.
Why it matters: Visa has targeted the Latin American market since it remains largely underpenetrated and thus provides abundant scope for Visa’s growth.

Visa announced last week a strategic investment in YellowPepper, a US-based mobile payments provider in an effort to provide its digital service in Latin America. This investment will be the first of its kind in the region and reinforces a shared vision for increasing usage of mobile payments throughout Latin American and the Caribbean.

Photo by Visa and YellowPepper

With this agreement, Visa will focus on growing opportunities for tokenized payments, increasing access to Visa APIs, and expanding the usage of push payments via Visa Direct.

Additionally, YellowPepper will become a Visa Token Service Provider, allowing it to offer Visa’s secure, digital payment token services, via any Internet-connected device.

Visa has chosen YellowPepper, given its extensive experience in the region and strength of their existing client base, which  makes them an ideal partner to build the future of payments.

Visa has targeted the Latin American market since it remains largely underpenetrated and thus provides abundant scope for Visa’s growth. “Visa is always looking for new investments that allow us to accelerate innovation for our clients, finding new ways to support our clients’ technology”. Eduardo Coello, regional president for Visa Latin America and the Caribbean, said in a press release.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Paraguayan agency Lupe has announced the appointment of Ricardo Ovelar as creative manager after Hernán Rodas’ departure. He has 15 years of experience in agencies such as Grey, BBDO Argentina, and Gallegos in the US.

 

 

 

 

 

 

Ogilvy & Mather Colombia has named Juan Pablo Álvarez creative VP. He will share this position with John Raúl Forero, who is also CCO in Latin America.

 

 

 

 

 

 

MediaCom Spain has announced the arrival of Orlanda Aragón as their new performance manager and digital director of Sony PS. She will use her expertise in digital marketing to contribute to client businesses’ growth.

 

 

 

 

 

 

IPG Mediabrands Spain has appointed Pilar “Mapi” Merchante as the new head of analytics and insights for all the group’s clients. She’ll answer directly to IPG Mediabrands Iberia CEO David Colomer.

 

 

 

 

 

Turner Latin America has named Andrés Mendoza executive director of acquisitions. Based in Miami, he will be in charge of content and programmatic acquisition. He will replace Ángel Zambrano, senior VP of content, who worked for the company during 18 years.

 

 

 

 

 

After 30 years at KCET,  journalist Val Zavala has decided to retire, leaving her role as anchor and VP of News & Public Affairs.

 

 

 

 

 

 

Facebook has appointed Eurosport CEO Peter Hutton to lead the firm’s multibillion-dollar drive to secure  rights for live sports streaming. He will start his partnership with the social network after the winter Olympic Games in South Korea.

 

 

 

 

Rubén Correa is now copyeditor and writer for CNN Español at CNN.

 

 

 

 

 

 

Andrés Polo is now Global Head of Innovation & Strategic Partnerships Marketing at Visa. He has over 10 years of experience leading the firm’s digital marketing efforts in Latin America.

 

 

 

 

 

Natura, the Brazilian cosmetics company, has named Agenor Leão Vice President of all Latin American operations. Previously, he was VP of digital technology throughout the region.

 

 

 

 

 

Florian Adamski, the new chief executive of OMD Worldwide, has named Brian Crotty as chief executive of Latam. As the chief position did not previously exist for the region, Crotty will be fulfilling a new role.

 

 

 

 

More than 50 speakers will take the stage next Wednesday and Thursday (June 7-8) in Miami at PortadaLat. The #PortadaLat agenda has been uniquely curated to provide marketing, media and tech executives with the tools and insights needed to thrive in today’s fast-paced market. We have interviewed some of PortadaLat Top Speakers. They are leading executives from MasterCard, Trivago, Visa, Pepsi, LatAm Airlines and Havas Media. Check out what some #PortadaLat speakers have to say and get ready to get to know them in person!

MasterCard’s Patricio Rubalcaba: “LatAm has a Higher Penetration of Smartphones than Credit Cards”

Rubalcaba provided detailed and in-depth answers to our questions about the development of the Latin American e-commerce and payment sectors.

 

 

 

Victor Lopez, Head of Digital at Havas, on the Panregional Market, Video and More.., 

Victor Lopez, Head of digital media at Havas, says that he is sensing “more optimism around panregional marketing this year.” Lopez also tells us that social and video have come to the forefront and shares his latest experience on their use in marketing efforts.

Trivago’s Jon Eichelberger: “We have to Make a Good Job Impressing Travelers as Switching Costs are very Low”

We talked to Jon Eichelberger, Regional Head, Americas Trivago, in this pre-event interview about the very competitive travel market, particularly as it relates to Spanish-speaking audiences throughout the Americas.

Andres Polo to Present Visa’s New Sports Marketing Strategy at PortadaLat

Andres Polo, VP Digital Marketing at Visa for Latin America, will provide a presentation on how Visa targets the Latin American Millennial consumer through sports content.

PepsiCo’s Ricardo Arias-Nath: “I Constantly See Proofs that a Good Narrative Can Make a Pale Story Colorful.”

Pepsico’s Latin America Beverages Chief Marketing Officer Ricardo Arias Nath will speak about “How Innovation shapes PepsiCo’s Latin American marketing strategy.” We interviewed Arias Nath who answered several questions about PepsiCo’s approach to Latin American marketing.

Pablo Chiozza of Latam Airlines: “Our New Low-Cost Strategy Will Translate into Fare Decreases of Up to 40%”

Portada interviewed Chiozza to ask him about Latam’s new low-cost strategy, the use of marketing tech to acquire new customers and more.

#PortadaLat is next week! Registration: We have added new Ticket Types to Meet Your Needs!

GENERAL PASS: Attend the overall PortadaLat event on June 7 and June 8. All sessions, keynotes, networking, food and beverage included! (US$549)
VIP ATTENDEE: Meet up to 5 high-level brand, agency or media executives of your choice attending or speaking PortadaLat. These 10 minute meetings will take place in a separate room during the first and second day of PortadaLat and are designed to help you build valuable relationships. General Pass offering is included. (US $ 1,999).
DAY 1: SPORTS AND TRAVEL MARKETING DAY (June 7):
The first day of PortadaLat will focus on how technological innovation is impacting key segments of business and marketing with emphasis on Travel and Sports. All sessions, keynotes and marketing-tech showcases are included as well as light food, sandwiches and beverages. (US $199)
DAY 2: BRAND INNOVATION DAY (June 8)
The second day at PortadaLat will celebrate Brand Innovation and showcase how leading companies are boosting brand equity and increasing their relevance in a disruptive environment in Latin America and the U.S. Breakfast, Lunch and Evening Reception Food and Beverages included. (US$ 449!)
Secure your spot and start the PortadaLat journey!

Andres Polo, VP Digital Marketing at Visa for Latin America is the latest addition of a high-level speaker to our June 7-8 PortadaLat agenda. Polo will provide a presentation on how Visa targets the Latin American Millennial consumer through sports content.

On June 7 and 8 the world’s most prominent brands, the most powerful media executives and pioneering innovators will be taking the stage at PortadaLat in Miami. Andres Polo, VP Digital Marketing at Visa  is the latest addition of a major industry player. Visa will provide a presentation on how Visa is extending its traditional sports partnerships, including eSports, in order to appeal to Latin American Millennial.

VisaOther Thought Leaders who have confirmed their participation at PortadaLat include:
Ricardo Perez Baez, Global Marketing Communications Director, Grupo Bimbo
Ricardo Arias-Nath, CMO, Latin America, PepsiCo Beverages
Rafael Lopez de Azua, Head of Media & Digital Latam, Coty Inc.
Natalie Bursztin, Marketing Director, TottoFelipe Molina H., Digital Specialties Director, IPG
Pablo Chiozza, ‎Sr. VP USA, Canada & Caribbean, ‎Latam Airlines Group
Gary Milner, Director, Global Digital Marketing, Lenovo
Debbie Rubinstein, Global Client Lead, Starcom
Wendy E. Kallergis, President & CEO The Greater Miami & The Beaches Hotel Association
Yamileth Bermudez, Media Operations Director, IPG Mediabrands Miami
Fernando Fiore, On Air Personality, Fox Sports
Luis Perillo, Vice President, Sales & Marketing, Caribbean & Latin America, Hilton
Ana Tomicevic, Director of Brand Marketing, Marriott
Montserrat Santaella, Senior Marketing Manager, Grupo Posadas
Jon Eichelberger, Head of Americas, Trivago
Diahann Smith, Multicultural Marketing Manager, Florida Dairy Farmers
Mariana Vázquez del Mercado Casas, Digital Marketing Manager, Nestlé
Felix Palau, VP at Tecate, Heineken
Carlos Espindola, E-Hub Manager Latin America, 3M
Patricio Rubalcava, VP Merchant Business Development – T&E, Retail & Digital Industries, MasterCard

and many more!

PortadaLat Registration: We have added new Ticket Types to Meet Your Needs!

GENERAL PASS: Attend the overall PortadaLat event on June 7 and June 8. All sessions, keynotes, networking, food and beverage included! (US$549)
VIP ATTENDEE: Meet up to 5 high-level brand, agency or media executives of your choice attending or speaking PortadaLat. These 10 minute meetings will take place in a separate room during the first and second day of PortadaLat and are designed to help you build valuable relationships. General Pass offering is included. (US $ 1,999).
DAY 1: SPORTS AND TRAVEL MARKETING DAY (June 7):  
The first day of PortadaLat will focus on how technological innovation is impacting key segments of business and marketing with emphasis on Travel and Sports. All sessions, keynotes and marketing-tech showcases are included as well as light food, sandwiches and beverages. (US $199)
DAY 2: BRAND INNOVATION DAY  (June 8)
The second day at PortadaLat will celebrate Brand Innovation and showcase how leading companies are boosting brand equity and increasing their relevance in a disruptive environment in Latin America and the U.S. Breakfast, Lunch and Evening Reception Food and Beverages included. (US$ 549!)
Secure your spot and start the PortadaLat journey!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan 347-840-1311 or e-mail her at jennifer@portada-online.com. SEE A DEMO OF THE DIRECTORY!
Click here for previous Latam Sales Leads editions

  • Visa

FGFGVisa Inc., the exclusive payment provider at the Olympic and Paralympic Games, launched an integrated global Olympic Games campaign in the company’s history. Marking a bold new direction in Visa’s marketing and communications, the “Carpool” campaign will run globally across all media channels from digital to broadcast as an integral part of Visa’s overall Olympic sponsorship which includes onsite activations, new payment innovations and our diverse group of Team Visa athletes.The campaign features more athletes, more ways to pay, more geographies and more marketing channels than any other Olympic Games campaign in Visa’s 30-year sponsorship of the Olympic Movement. The film follows these athletes as they join a fun and light-hearted carpool to the Rio 2016 Olympic Games, leveraging payment innovations to make purchases on route, using technologies such as Visa Checkout, Samsung Pay and chip cards, among others.In addition to television, Visa will leverage its digital, social and technology partnerships to amplify the campaign during critical times throughout The Olympics. Visa will also host fun, experiential activations onsite to drive local product and merchant preference.

  • Nubia

N1YUSJY7_400x400China-based smartphone manufacturing company Nubia announced that the consumers in Argentina, Mexico, Germany, Russia and Spain will soon get the chance to purchase the Nubia Z11, Z9 Mini and Z9 Max smartphones. In addition to this, Nubia elaborated why Mexico and Argentina in specific. These two countries represent the second and third largest economy in Latin America, so it makes sense. Their 4G infrastructure is developing quickly, and e-commerce is growing as well, so Nubia sees these two companies as perfect targets in Latin America.There’s a good reason why Nubia is aiming for fast expansion worldwide, Suning actually invested 1,93 billion Yuan (US$297 million) recently, and they’re both interested in expanding Nubia’s business. It is also worth mentioning that a football superstar, Cristiano Ronaldo, recently became Nubia’s brand ambassador, and Nubia is hoping this will help the company expand its brand awareness even further.

  • Staybridge Suites® Brand

ggggInterContinental Hotels Group (IHG®) has announced the opening of the new-buildStaybridge Suites San Luis Potosi hotel in Mexico. As the first Staybridge Suites® in the city, the 97-suite property joins IHG’s other hotels nearby including Holiday Inn Express San Luis Potosi hotel and Holiday Inn San Luis Potosi-Quijote hotel. This is IHG’s sixth Staybridge Suites property in Mexico with other hotels located in Chihuahua, Guadalajara, Monterrey, Puebla and Queretaro.The new property is located at Alpes # 200 Fracc. Alpes, San Luis Potosi and is near the Convention Center and the Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM) area. San Luis Potosi is in north-central Mexico and is easily accessible by air, both domestically and internationally.

  • ECosmetics

descargaECosmetics International Salon, a professional hair products company out of Bahia, Brazil, is about to go international and chose to begin with the United Arab Emirates. It is currently working on opening a distribution center in the country and hopes to do so before the year is over.The brand has a catalog of 300 products, all intended for hairdressers. The company’s road to internationalization sets it apart from most Brazilian businesses, which will often go for Latin American countries first when it comes to exportation. ECosmetics chose to begin with the Arab world.The next step for ECosmetics was restructuring its production process. At this time, ECosmetics makes six tons’ worth of product a day, but its full capacity is for 24 tons a day. Borgo says the company is hoping to see revenue increase by up to 25% this year from 2015.ECosmetics is based in Teixeira de Freitas, Bahia and has an 80-people staff.

  • Jaguar

BBBBBBBJaguar Land Rover has released footage from a brand new assembly facility opened in Brazil. It will be responsible for making the Evoque and Discovery Sport models for several markets and is the first factory outside of the UK that’s entirely owned by JLR.The popularity of crossover SUVs seems to know no end and clearly they are catching on in South America as well. Jaguar Land Rover is being smart about this, targeting the only emerging market with growth potential left in the world.The investment isn’t huge, as the factory will only cost £240 million or about us$340 million. Located in Itatiaia, the Brazilian facility will directly employ only 300 people with another 700 added to the supply chain. The new Evoque and Disco models will begin arriving in dealerships this month.

 

What: Visa has picked Publicis Groupe’s Starcom to be its  global media agency of record.
Why it matters: Starcom will provide Visa with a fully integrated offering based on data, which will cover five regions, 60 markets including North America, Latin America, Asia-Pacific and Middle East.

gELngik-_400x400Visa has picked Publicis Groupe’s Starcom to be its  global media agency of record. It will be supported by SocialCode for digital in North America. Essence has been tapped to support Visa’s programmatic efforts on a project and regional basis.

Starcom will provide Visa with a fully integrated offering based on data, which will cover five regions, 60 markets including North America, Latin America, Asia-Pacific and Middle East.

The review begun earlier this year and shorten the list of contenders to finalists OMD, Starcom and Essence. OMD was the incumbent, and held the account for many years.

Visa spent US$112 million on U.S. measured media in 2014. That’s 13% less than the company spent on measured media in 2013.

What: Visa has picked Publicis Groupe’s Starcom to be its  global media agency of record.
Why it matters: Starcom will provide Visa with a fully integrated offering based on data, which will cover five regions, 60 markets including North America, Latin America, Asia-Pacific and Middle East.

gELngik-_400x400Visa has picked Publicis Groupe’s Starcom to be its  global media agency of record. It will be supported by SocialCode for digital in North America. In addition, Essence has been tapped to support Visa’s programmatic efforts on a project and regional basis.

Starcom will provide Visa with a fully integrated offering based on data, which will cover five regions, 60 markets including North America, Latin America, Asia-Pacific and Middle East.

The review begun earlier this year and the list of finalists was shortened to OMD, Starcom and Essence. OMD was the incumbent. OMD had the account for many years.

Following the appointment, Benjamin Gomez, CEO of Starcom Colombia, Mexico and the Andean Region, said: “we are extremelly proud of this new challenge of delivering Visa the best of our networks’ strategic thinking , which is focused on data, technology, content, media optimization and the best global talent. The integration of information to make better decisions will be critical for Visa.”

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: PHD/Perú ::: Visa- Starcom Mediavest Group ::: Cisco :::  Archer Daniels Midland Company (ADM) ::: Optomec – Viwa :::

Click here for previous Latam Sales leads editions

  • PHD/Perú

aNC9QcOE_400x400PHD, part of Omnicom Media Group, has announced the opening of a new office in Peru. The headquarters will be integrated into the holding and OMD offices, and will be led by Germán Ausensi, who will serve as general manager.Prior to this new expansion at the Inca country, Omnicom Media Group had bought the integrated digital solutions company Media Interactive in 2014.

  • Visa

gELngik-_400x400Visa has selected Publicis Groupe’s Starcom as its global media agency of record. It will be supported by SocialCode for digital in North America. Essence has been tapped to support Visa’s programmatic efforts on a project and regional basis. Visa began the review earlier this year and reduced the list of contenders to finalists OMD, Starcom and smaller independent digital agency Essence. OMD was the incumbent.Visa spent US$112 million on U.S. measured media in 2014. That’s 13% less than the company spent on measured media in 2013.

  • Cisco

descarga (3)On August 26 Cisco announced the opening of its Latin America Supply Chain Operations-Engineering Center in the Mexican city of Guadalajara. The new Center will support the expansion of the Cisco supply chain operation in Latin America, and in particular Guadalajara, where contract manufacturers have increased manufacturing for Cisco solutions in the region by more than 20% in the last 12 months. In support of this, Cisco has increased the number of direct employees by almost 200% in the same period.  The investment is in the areas of product fulfillment, materials management, logistics, planning, manufacturing and test development.This investment adds to the existing 6,500 people in Mexico that produce Cisco products through Cisco contract manufacturers in the country; 2,500 of them are based in the state of Jalisco. Cisco Mexico already has a sales office in Guadalajara; this is the second location of Cisco in the city.

  • ADM

descarga (4)Archer Daniels Midland Company (ADM) has announced that it is expanding its footprint in Central America with the opening of distribution and merchandising offices in El Salvador and Guatemala. The offices—in San Salvador, El Salvador, and Guatemala City, Guatemala—are part of an ongoing effort to provide customers full end-to-end delivery for grains and products. One way the company is doing that is by using in-county distribution and merchandising offices to serve destination markets from ADM’s extensive network in exporting regions.ADM has operations in Mexico, Panama, the Dominican Republic and Puerto Rico and an existing joint-venture grain storage facility at a port in Guatemala.The company also has an extensive network of flour mills and feed mills in the Caribbean—Jamaica, Belize, Barbados, Grenada and Trinidad—as well as a port facility in Jamaica.

  • Optomec

Undcaux1_400x400Optomec, global supplier of production grade additive manufacturing systems for 3D printed metals and printed electronics, has signed a distribution agreement with Viwa to represent the Optomec LENS family of 3D metal printers in Mexico and Central America. Viwa, based in Guadalajara, Jalisco, México, has a broad range of experience in CNC machine tools, robots and mechatronic systems.The Optomec LENS family of turnkey 3D metal printers is used to cost-effectively repair, rework and manufacture high-performance metal components in materials such as titanium, stainless steel, and super alloys. The LENS print engine, which can be integrated with other metal working machine tools, is poised to have a game-changing impact on the manufacturing industry.Viwa began its history over 30 years ago and is the first company to build and market CNC machine tools in México.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 9 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

Click here for prior Sales Leads issues.

  • VoixStar Telecom

logoVoixStar Telecom is set to start operations by this coming summer, with headquarters in Florida and operations in 2 other countries.With full mobile service, VoixStar will be a 360 Solutions Telecom, offering mobile, VOIP services, no PIN prepaid long distance and reloads or top-up for any mobile company in the world.VoixStar will start operations in a MVNE, offering full mobile LTE service in the U.S and 4G in Mexico and Colombia.VoixStar Mexico is also set to start operations at the same time as the U.S. this coming summer. VoixStar appointed Israel Iturbide as President of VoixStar Mexico with headquarters in Mexico City.In Colombia, VoixStar is schedule to launch their operations in the city of Cali. www.voixstar.com

  • Bacardi

PysfgttC_400x400Liquor marketer Bacardi Limited is about to shift global creative duties to BBDO Worldwide and media responsibilities to OMDWorldwide. The two Omnicom Group agencies will oversee Bacardi as well as other major bands including Grey Goose, Martini, Bombay Sapphire, Dewars, William Lawson’s, Cazadores and St. Germain.The company did not hold a formal review. Bacardi, one of the world’s largest privately held spirits company, spent US$74 million on measured media in the U.S. in 2014, according to Kantar Media. As of 2013 the company ranked as the 131st-largest ad spender in the states, according to the latest ranking from the Ad Age DataCenter.Media has been handled by WPP’s Mindshare in the U.S., and by Publicis Groupe’s ZenithOptimedia in Europe. The agency consolidation comes as Bacardi is in the midst of cutbacks.BBDO and OMD will handle the business from two global hubs in New York and London.

  • Visa

2a-H3Slp_400x400Visa has begun a global media agency review for the first time in over seven years.Omnicom’s OMD retained its U.S. account and added more international business during the last review. Visa spent us$113 million on measured media in the U.S. in 2014, according to the Ad Age DataCenter.

  • #PepsiChallenge

ziiqQdOt_reasonably_smallPepsi is giving creative control of its most iconic brand equity, the Pepsi can, to fans. As part of the 2015 #PepsiChallenge, consumers will have the opportunity to re-envision the recognized can with their own special designs and creative flair in the “Live For Now” Design Challenge.Led by #PepsiChallenge global ambassador and world-renowned fashion designer and creative director, Nicola Formichetti, the “Live for Now” Design Challenge will kick-off with a design concept from Formichetti, featuring his beloved Nicopanda emblem, that will serve as inspiration and lay the groundwork showcasing where consumers can go with their own submissions. A blank Pepsi can, with only the logo intact, allows consumers to re-imagine the facade of the Pepsi can, with the only limitations their own imagination.Continuing through May 13th, submissions from around the world will be accepted on www.PepsiChallenge.com, with one (1) winning designer offered a once-of-a-lifetime design experience at the PepsiCo Design & Innovation Center in New York City working alongside PepsiCo’s industry-leading design team.Every time consumers around the world use the #PepsiChallenge hash tag on public Instagram, Facebook, Twitter or YouTube profiles, Pepsi will donate US$1 to Liter of Light to help bring environmentally-friendly, inexpensive and easy to make lights to those around the world who need it most.The Pepsi Challenge will continue throughout 2015 with additional global and local challenges. Challenges are issued on Pepsi social channels, PepsiChallenge.com and via global and local ambassadors.

  • Coty

Logo_400x400Fragrance manufacturer Coty is conducting a review to consolidate global media. As part of the review, the company is asking agencies to agree to 150-day lags in payment.The beauty giant is currently based in New York, has a limited number of contenders.OMD, which supports Coty in the U.S., U.K., Ireland and Canada, has declined to participate in the review.Agencies within WPP’s GroupM and Dentsu Aegis will not participate as well, according to industry executives.Havas Media, Interpublic’s Initiative and Publicis’ Zenith have also been invited to participate in the review.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

Click here for prior Latam Sales Leads issues

 ::: VoixStar Telecom ::: Visa ::: Bacardi ::: Etihad Airways  ::: Ford ::: Heinz :::

  • VoixStar Telecom / Global

logoVoixStar Telecom is set to start operations by this coming summer, with headquarters in Florida and operations in 2 other countries.With full mobile service, VoixStar will be a 360 Solutions Telecom, offering mobile, VOIP services, no PIN prepaid long distance and reloads or top-up for any mobile company in the world.VoixStar will start operations in a MVNE, offering full mobile LTE service in the U.S and 4G in Mexico and Colombia.VoixStar Mexico is also set to start operations at the same time as the U.S. this coming summer. VoixStar appointed Israel Iturbide as President of VoixStar Mexico with headquarters in Mexico City.In Colombia, VoixStar is schedule to launch their operations in the city of Cali. www.voixstar.com

  • Visa/ Global

2a-H3Slp_400x400Visa has begun a global media agency review for the first time in over seven years.Omnicom’s OMD retained its U.S. account and added more international business during the last review.

 

 

  • Bacardi/ Global

PysfgttC_400x400Bacardi has announced that it is aligning all advertising, media and digital business for its major brands with BBDO Worldwide and OMD Worldwide, both part of the Omnicom Group.The business was previously divided between 700 agencies and has a total media spending of over US$175m, according to Ad Week. WPP, Leo Burnett, and McCann Erickson were some of the agencies that worked on the business.The Bacardi portfolio includes brands such as Bacardi Rum, Martini, Bombay Sapphire, Grey Goose, and William Lawson’s.BBDO will be responsible for creative and strategic development of all advertising for the main Bacardi brands. OMD will lead on the planning and buying across social, digital and media platforms.

  • Etihad Airways/ Global

AtBTnkRT_400x400Etihad Airways is calling a review of its global media planning and buying account. The review is to cover Etihad Airways as well as its partner airlines, including Air Serbia, Airberlin and Alitalia, according to reports. MediaCom, the incumbent on the account, will be participating in the review. A decision is expected to be completed by the end of May. MediaCom has held the business since January 2012 and currently handles ATL media planning and buying for Etihad. DigitalLBi handles digital media strategy, search and affiliate marketing and will not be affected by the review.M&C Saatchi holds the creative account, which will also remain unaffected.

  • Ford/ Mexico

pnltV_vX_400x400Ford is plannng to invest US$2.5 billion to build new engines and transmissions in Mexico and will eventually hire an additional 3,800 workers in a move that underscores a movement of automotive investment south from Canada and the U.S. The company will invest: US$1.1 billion to build a new engine plant within its plant in Chihuahua, Mexico, to build new gasoline engines. US$200 million to expand its four-cylinder and diesel engine capacity at the Chihuahua plant and add 500 jobs. US $1.3 billion to build a new transmission plant within its plant in Guanajuato, Mexico, to build new transmissions and add 2,000 jobs there. Over the past 20 years, as Mexico’s automotive industry has matured, automakers have begun to favor the country’s lower labor costs, the high-quality cars they have been able to produce there, its free trade agreements and the robust transportation that makes it easy to export cars and trucks.

  • Heinz/ Global

hh9vaBxz_400x400Heinz is launching a new reformulated Heinz mustard that the marketer plans to distribute widely. A new campaign by David, seeks to leverage the brand’s ketchup strength using the tagline “Ketchup’s Got a New Mustard.“The launch comes nearly two years after Heinz was acquired by 3G Capital and Berkshire Hathaway. Heinz last month announced a merger with Kraft Foods Group in a deal that was also orchestrated by 3G and Berkshire.WPP-owned David was founded in 2011 by Latin American Ogilvy execs. Cramer-Krasselt would remain the agency for Heinz ketchup.Measured media on Heinz-branded ketchup and condiments increased from US $2.3 million in 2013 to US $15.7 million in 2014, according to Kantar Media.The company declined to detail spending plans for the mustard launch, but said it would get significant support.

What: Brazil 2014 sponsorships will reap FIFA revenues of $1.4 billion
Why it matter: Because the FIFA World Cup is sponsored by 24 leading brands, most notably Coca-Cola, the sponsor with the highest demand among all South American teams.

Translated by Candice Carmel
Brasil 2014 - mascota -

With only a few months to go before the start of the 2014 soccer world cup in Brazil, there is already a clear winner: the Fédération Internationale de Football Association (FIFA), which will rake in at least $4 billion (3 billion euros) in sponsorships and television rights for the sporting event.

The revenue projections were made by FIFA secretary general Jerome Valcke above, who said that $2.6 billion (1.95 billion euros) of the total will come from worldwide TV rights of the matches, with the other $1.4 billion (1.05 billion euros) raised from sponsorships deals with 20 major companies, most notably Coca Cola, the sponsor in highest demand among the different participating teams.

Cash boost

Sponsorship revenues projected by FIFA Brasil 2014 - patrocinadores -are 10% higher than those obtained in the last World Cup in South Africa, and are divided among three categories of affiliated marketers: partners, national sponsors, and international sponsors.
In the first category, the partners are Adidas, Coca-Cola, Hyundai, Emirates, Sony, and Visa. They are followed by international sponsors: Budweiser (which will finally be able to sell beer, despite the fact that Brazilian law prohibits its consumption in sports facilities), Castrol, McDonalds, Continental, Johnson & Johnson, Oi, Moypark, and Yinglisolar.

The third group is composed of national sponsors: ApexBrasil, Centauro, Garoto, Itaú, Liberty Seguros, WiseUp, Fifa.com, and Football for Hope.

In the 2010 South Africa World Cup, FIFA earned approximately 2.73 billion euros in television and sponsorship rights, and posted expenses of 970 million euros. For Brazil 2014, FIFA expects to post revenues of 3 billion euros, or 10% more than the last World Cup, confirming that even in times of crisis, elite soccer continues to be big business.

Protecting the brand

FIFA also reported that revenues from ticket sales are a minor source of income compared to the previous two categories, since TV rights and sponsors are the main revenue sources of the international soccer body, which is more than willing to protect its business and take action against piracy.

Valcke said that FIFA will intensify its fight against piracy in Brazil, because in the past six months, the soccer body presided over by Joseph Blatter has detected “some 100 cases of brand infringement in Brazil.”

Eighty percent of those brand infringement cases come from small businesses “using the mascot or emblem of the World Cup,” which cause only a small economic impact. “The remaining 20% are caused by large corporations, who are aware of what they are doing, and it is this group that we will pursue through legal action,” said Auke-Jan Bossenbroek, head of brand protection for FIFA.

In addition, FIFA wants to limit the peddling of World Cup-related products in and around the soccer stadiums where the matches will be held. During all games, two or three members of the organization will tour the perimeter of the stadiums and remain in contact with the authorities to avoid any unauthorized commercial activity.

The top banana of sponsorships

fifa-coca cola -Coca-Cola is one of the most solicited brands for sponsorships by the soccer teams participating in the World Cup. In fact, it holds the most sponsorship contracts among the South American teams. The multinational is one of the official sponsors of the Argentina, Chile, Uruguay, and Ecuador soccer teams―four of the six teams selected by CONMEBOL, the South American Soccer Federation, to play in the world championship starting in June.

The six South American teams will receive a total of $180 million from their sponsors, according to a study by Euroamericas Sport Marketing, a marketing agency.

The firm notes that this is the highest sponsorship investment in the history of the World Cup, surpassing that of many European teams that will be participating in the event.

After Coca-Cola, the most prominent sponsors include Adidas, Claro, Gillette, and SanCor. The countries whose soccer teams have snagged the largest sponsorship contracts to date are Argentina, followed by Brazil, Colombia, Ecuador, Chile, and Uruguay.

And the beer?

Beer will enjoy the greatest product sponsorship presence at the World Cup. The Budweiser brand will be visible in Brazil 2014 thanks to its contract with FIFA, while each national team from the region will have its own local beer sponsor: Argentina with Quilmes; Colombia with Águila; Chile with Cristal; Ecuador with Pilsener; and Uruguay with Pilsen.

What: Visa, MasterCard and American Express proposed using “digital tokens” worldwide, instead of account numbers for processing purchases made online and with mobile devices.
Why is it important: The use of tokens would help to reduce fraud by providing uniformity. Tokens would also complement EMV-chip technology, which improves security against fraud as it authenticates credit and debit card transactions. Cardholders security would be enhanced with “digital tokens” because its use would be limited for specific environments.

Visa, MasterCard and American Express have proposed a new global standard to enhance the security of digital payments and simplify the purchasing experience when shopping on a mobile phone, tablet or personal computer. This standard involves the use of “digital tokens” instead of account numbers for processing purchases made online and with mobile devices.

With a token, consumers will no longer be required to enter an actual account number when shopping online or on a smart device, as tokens would be the digital equivalent of magnetic stripes on the back of plastic bank cards that contain customer information. Tokens will provide an additional layer of security and eliminate the need for merchants, digital wallet operators or others to store account numbers.

To ensure consistency across the globe, the proposed standard used to generate tokens would be based on existing industry standards and would be available to all payment networks and other payment participants. Once a standard is agreed to and implemented, issuers, merchants or digital wallet providers would be able to request a token, and it will be possible to restrict how tokens are used with a specific merchant, device, transaction or category of transactions.

Over the next weeks, this global framework will be presented to stakeholders, partners and independent industry bodies so as to align and further advance the standard.

Sources: Bloomberg, MasterCard’s press release.

What: Visa, MasterCard and American Express proposed using “digital tokens” worldwide, instead of account numbers for processing purchases made online and with mobile devices.
Why is it important: The use of tokens would help to reduce fraud by providing uniformity. Tokens would also complement EMV-chip technology, which improves security against fraud as it authenticates credit and debit card transactions. Cardholders security would be enhanced with “digital tokens” because its use would be limited for specific environments.

Visa, MasterCard and American Express have proposed a new global standard to enhance the security of digital payments and simplify the purchasing experience when shopping on a mobile phone, tablet or personal computer. This standard involves the use of “digital tokens” instead of account numbers for processing purchases made online and with mobile devices.

With a token, consumers will no longer be required to enter an actual account number when shopping online or on a smart device, as tokens would be the digital equivalent of magnetic stripes on the back of plastic bank cards that contain customer information. Tokens will provide an additional layer of security and eliminate the need for merchants, digital wallet operators or others to store account numbers.

To ensure consistency across the globe, the proposed standard used to generate tokens would be based on existing industry standards and would be available to all payment networks and other payment participants. Once a standard is agreed to and implemented, issuers, merchants or digital wallet providers would be able to request a token, and it will be possible to restrict how tokens are used with a specific merchant, device, transaction or category of transactions.

Over the next weeks, this global framework will be presented to stakeholders, partners and independent industry bodies so as to align and further advance the standard.

Sources: Bloomberg, MasterCard’s press release.