A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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::: PHD/Perú ::: Visa- Starcom Mediavest Group ::: Cisco ::: Archer Daniels Midland Company (ADM) ::: Optomec – Viwa :::
PHD, part of Omnicom Media Group, has announced the opening of a new office in Peru. The headquarters will be integrated into the holding and OMD offices, and will be led by Germán Ausensi, who will serve as general manager.Prior to this new expansion at the Inca country, Omnicom Media Group had bought the integrated digital solutions company Media Interactive in 2014.
Visa has selected Publicis Groupe’s Starcom as its global media agency of record. It will be supported by SocialCode for digital in North America. Essence has been tapped to support Visa’s programmatic efforts on a project and regional basis. Visa began the review earlier this year and reduced the list of contenders to finalists OMD, Starcom and smaller independent digital agency Essence. OMD was the incumbent.Visa spent US$112 million on U.S. measured media in 2014. That’s 13% less than the company spent on measured media in 2013.
On August 26 Cisco announced the opening of its Latin America Supply Chain Operations-Engineering Center in the Mexican city of Guadalajara. The new Center will support the expansion of the Cisco supply chain operation in Latin America, and in particular Guadalajara, where contract manufacturers have increased manufacturing for Cisco solutions in the region by more than 20% in the last 12 months. In support of this, Cisco has increased the number of direct employees by almost 200% in the same period. The investment is in the areas of product fulfillment, materials management, logistics, planning, manufacturing and test development.This investment adds to the existing 6,500 people in Mexico that produce Cisco products through Cisco contract manufacturers in the country; 2,500 of them are based in the state of Jalisco. Cisco Mexico already has a sales office in Guadalajara; this is the second location of Cisco in the city.
Archer Daniels Midland Company (ADM) has announced that it is expanding its footprint in Central America with the opening of distribution and merchandising offices in El Salvador and Guatemala. The offices—in San Salvador, El Salvador, and Guatemala City, Guatemala—are part of an ongoing effort to provide customers full end-to-end delivery for grains and products. One way the company is doing that is by using in-county distribution and merchandising offices to serve destination markets from ADM’s extensive network in exporting regions.ADM has operations in Mexico, Panama, the Dominican Republic and Puerto Rico and an existing joint-venture grain storage facility at a port in Guatemala.The company also has an extensive network of flour mills and feed mills in the Caribbean—Jamaica, Belize, Barbados, Grenada and Trinidad—as well as a port facility in Jamaica.
Optomec, global supplier of production grade additive manufacturing systems for 3D printed metals and printed electronics, has signed a distribution agreement with Viwa to represent the Optomec LENS family of 3D metal printers in Mexico and Central America. Viwa, based in Guadalajara, Jalisco, México, has a broad range of experience in CNC machine tools, robots and mechatronic systems.The Optomec LENS family of turnkey 3D metal printers is used to cost-effectively repair, rework and manufacture high-performance metal components in materials such as titanium, stainless steel, and super alloys. The LENS print engine, which can be integrated with other metal working machine tools, is poised to have a game-changing impact on the manufacturing industry.Viwa began its history over 30 years ago and is the first company to build and market CNC machine tools in México.