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WPP Buys Stake in Digital Content Producer 88rising, Strengthens Multicultural Bet

WPP has made an startegic investment in 88rising, Inc. (“88rising”), a US-based producer of digital content catering to the Asian millennial market.The investment completes WPP’s other multicultural investment in companies such as Woven Digital, which creates content for the millennial male market in the US, and Mitú, the digital media company focused on developing content for Latino youth in the US and worldwide.

NEWS ABOUT US: 4 Things to Know About Where Portada will be Investing in 2017

We just published articles about the plans of key brand, agency and media executives for the next year. We also want to let our audience and marketing partners know what we are planning for 2017, the second year of our investment and expansion phase initiated earlier this year with the launch of new websites and new hires. To fine-tune our strategy we asked our readers and advertisers what they want to see more of. And, here is what we are going to do.

Internet Advertising to Take Over Broadcast Advertising in 2017

Entertainment and media spending will hit US$720 billion by 2020, up from US$603 billion in 2015, while internet advertising will overtake broadcast advertising in the U.S. for the first time, according to the finding from PwC’s annual Global Entertainment and Media Outlook report, the company’s five-year economic forecast for media and entertainment industry revenue and ad spending.

Condorito, Latin America’s cartoon character, finds a new home with US representation agency

For well over six decades now, Latino families have been guffawing over the antics of their favorite animated character, Condorito.  Originally developed as a comic strip penned by Chilean artist Rene Rios Bottiger, Condorito and his wild cast of characters have come to represent symbols of place and identity in the lives of readers and viewers throughout the region.  In fact, in a recent research study conducted by Strategy Research Corp, Condorito was identified as “Ours” by more than 85% of Hispanics when compared with Mickey Mouse.  It is due to this intense loyalty and universal popularity that Fronteras Ventures was established as a new, US based licensing agency for the world’s most famous animated Latino personality!

Condorito, Latin America’s cartoon character, finds a new home with US representation agency

For well over six decades now, Latino families have been guffawing over the antics of their favorite animated character, Condorito.  Originally developed as a comic strip penned by Chilean artist Rene Rios Bottiger, Condorito and his wild cast of characters have come to represent symbols of place and identity in the lives of readers and viewers throughout the region.  In fact, in a recent research study conducted by Strategy Research Corp, Condorito was identified as “Ours” by more than 85% of Hispanics when compared with Mickey Mouse.  It is due to this intense loyalty and universal popularity that Fronteras Ventures was established as a new, US based licensing agency for the world’s most famous animated Latino personality!

WPP Acquires Stake in Comscore, Announces Global Partnership with Kantar

Reston-based company ComScore, whose measures of Web, mobile and other digital consumer behavior are often used to track how ad campaigns perform, has announced a strategic alliance with WPP‘s data investment management division, Kantar to boost the companies’ cross-platform audience and ad measurement capabilities outside of the U.S.

WPP Acquires Stake in Comscore, Announces Global Partnership with Kantar

Reston-based company ComScore, whose measures of web, mobile and other digital consumer behavior are used to track how ad campaigns perform, has announced a strategic alliance with WPP‘s data investment management division, Kantar to boost the companies’ cross-platform audience and ad measurement capabilities outside of the U.S.

The New York Times Style Magazine launches in Mexico

The New York Times Style Magazine arrives in Mexico to celebrate its’ 10th anniversary. The official launch was held on October 30th, 2014, at the The St. Regis Mexico City, where many important personalities of Mexican community and various representatives of the New York Times headquarterswere present.

MLS announces 8-year partnership with IMG for global media rights

Major League Soccer (MLS) and U.S. Soccer have partnered with sports and entertainment powerhouse IMG to market and distribute international media rights for the two soccer organizations for the next eight years. The deal was closed between IMG and Soccer United Marketing (SUM), which represents MLS and U.S. Soccer’s commercial rights.

MLS announces 8-year partnership with IMG for global media rights

Major League Soccer (MLS) and U.S. Soccer have partnered with sports and entertainment powerhouse IMG to market and distribute international media rights for the two soccer organizations for the next eight years. The deal was closed between IMG and Soccer United Marketing (SUM), which represents MLS and U.S. Soccer’s commercial rights.