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Telemundo

Mariela Ure SVP, Hispanic Segment Strategy

Mariela Ure on Wells Fargo’s Financial Literacy Campaign

Wells Fargo recently partnered with Telemundo for the 360 “Conversemos de tus Finanzas” Campaign. Mariela Ure, SVP Hispanic segment strategy lead for Enterprise Marketing, talked to Portada about the effort as well as about other Wells Fargo initiatives in the sports marketing realm.

Joe Uva: “mun2 will not be a pure Sports Network”

“Sports is going to be an important component but Mun2 will not be a pure sports Network,” Joe Uva, Chairman, Hispanic Enterprises and Content, at NBCUniversal said last night at a presentation during which NBCUniversal’s Telemundo kicked off the Road to the 2018 World Cup in Russia. mun2 is relaunching on February 1, 2015.

Telemundo’s ‘Premios Tu Mundo’ signs up Walmart, Colgate Optic White and Bud Light

Telemundo has announced “Premios Tu Mundo” (Your World Awards), which honors the best in novelas, music and sports, official sponsors: Allstate, Volkswagen of America, L’Oreal Paris and Hennessy are all returning sponsors. Additionally, the third-annual celebration of U.S. Latin pop culture will be sponsored by Walmart, Colgate Optic White and Bud Light.

Feeding the Hispanic Video Appetite

WALT WHITE, meet Walter Blanco. The meth cook/criminal mastermind/chemistry teacher will live again, as Sony and Teleset remake Breaking Bad in Spanish for audiences in

Analysis: Univision-Hulu / Telemundo-YouTube; 5 Things You need to know

The two Hispanic broadcast behemoths Univision and Telemundo just announced two new partnerships. Telemundo is partnering with YouTube to launch Telemundo and Mun2 channels on the Google owned online media property. Univision announced that video streaming website Hulu will have a selection of the Spanish-language soap opera dramas known as telenovelas and other shows from Univision.