Zenith’s Advertising Expenditure Forecasts, published today, expect two-thirds of growth in advertising expenditure by 2020 to come from paid search and social media ads.
Posts Tagged ‘social media’
We are introducing a bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
Manchester City has released an interactive online game called “Football Striker,” available exclusively through Facebook Messenger.Many games have grown in popularity as the use of Facebook Messenger increases, leading to Manchester City deciding to enter the arena.
Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).
We are now close to what seems to be a new inflection point, where the wealth of connected people, and the abundance of business opportunities will surprise the ones who dare to care about Latin America’s Data arouse.
Six years after Evan Spiegel and Bobby Murphy, CEO and CTO of Snap Inc., respectively, developed their image exchange application at Stanford University, Snapchat has become a mainstay of the millennials’ social life—successfully evolving from a scorned application for sending fleeting photos to a messaging platform with new content formats.
What: Fullscreen’s latest research conducted by Leflein Associates investigated media preferences and trends of Gen Z and millennials and how both generations significantly differ. Why it matters: Millennials present a higher preference for traditional platforms (including “traditional digital”) than their Gen Z counterparts. Gen Zers are shifting away from text-based online content in particular, in favor of streaming content – […]
The ‘Wave9’ study surveyed 52,000 people in 78 countries, and found that in Latin America, social media and digital platforms are increasingly influencing popular opinion, shaping purchasing patterns, and becoming means of self-promotion.
Mobile Ads & Social Media can trigger purchase interest and aid product discovery, according to IAB’S latest “Mobile Commerce: A Global Perspective,” a mobile users survey carried out in 19 Countries.
How OTAs take advantage of social networks to motivate their followers to travel around the world and, finally, acquire products through their sites.
What are the most notable habits of Latin American Internet users? What are their priorities when it comes to consuming different media? What categories do they prefer? The answers to these questions and more, according to comScore’s December 2015 rankings. Source: comScore MMX, Latin America, December 2015, Home and Work, Top Categories, PC/Laptop Only Total Unique […]
NASCAR unveiled a massive marketing and social media platform surrounding Sunday’s Daytona 500.The integrated effort included activation on Twitter and Snapchat and gave fans a chance to win prized race-used memorabilia by “racing” each other in the Hashtag 500.
What are the ten most-visited sites and platforms in Latin America? What spots do they occupy in users’ priorities? How are views distributed? Here you’ll find the answers to those questions based on the December 2015 comScore rankings.
What: Cision and PR Newswire announced intent to combine, creating a leading global communications platform. UBM, the British business-events organizer, has agreed to sell the news-release distribution service PR Newswire to Cision for $841 million. Why it matters: With proposed acquisition of PR Newswire, Cision further expands its PR, social media and analytics offerings. The transaction is […]
What: 20% of agencies are likely to allocate between 11-25% of their ad budgets to paid social media, a 24% increase from the previous quarter.24% of agencies are allocating 6-10% to paid social, according to an agency survey conducted by STRATA. Why it matters: The rise in social media ad spend has created a more complicated media planning […]
Should you run your social media marketing in Spanish or English? It depends on many things, from age to acculturation level to medium to context. It’s not a simple question of Spanish vs. English. Marketers must understand levels of acculturation – and who the influencers are.
Skyword has expanded its offerings to include paid amplification of social media content. Andrew Wheeler, senior vice president of strategic services, calls the new offering “a natural extension that enables us to continue to help our clients expand their reach and build audiences.” Skyword provides a cloud-based software platform that lets brands identify content creators […]
Programmatic buying for Time print; Adidas explains how to really align IT and marketing; and SMBs turn to social media marketing while luxury brands are wary. Time’s print goes programmatic Time Inc. has jumped on the programmatic bandwagon, allowing advertisers to buy print audience segments in an automated marketplace. The offering comes with post-campaign measurement […]
2015 Super Bowl Ads substantially increased their Social Media impact compared to 2014 as measured by social actions and earned views across Facebook, Twitter and YouTube, according to data from social media real-time data provider ispot.tv. Budweiser, BMW and Universal Pictures were among the top brands. For more detailed information just take a look at the tables below! Super Bowl […]
New studies connect the dots between social and revenue. It’s still a fuzzy picture, but retailers definitely are finding ROI in social media. What social media properties should retailers partner with to reach out to the Hispanic consumer?