With a 21.8% market share, BBVA is Mexico’s largest bank ranked by assets. The financial institution invested US $157 million in LigaMX and related properties between 2013 and 2024. That is why Portada recently talked to Alejandro Mayer, Director of Marketing Capabilities at BBVA Mexico, a key executive behind the institution’s La LigaMx soccer sponsorships.
Visa’s sponsorship reached it’s first big win after the U.S. Women’s National Team won the World Cup back in June. Now, the financial company is going for more.
Coca-Cola extends Euro sponsorship for the 2020 season. Here you’ll find a weekly summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop-shop.
Soccer in North America is a business not just worth watching but engaging in as an emerging market, with the region seen as an emerging market in the sport.
We spoke to Jed Mettee, Executive Vice President for the San Jose Earthquakes, on how having Hispanic players helps the team getting closer to a multicultural fan base.
As the brand continues to exert its marketing force more and more into sport, the Latino audience will become that much more valuable.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
MLS and Liga Bancomer MX have reportedly discussed the possibility of a superleague, encompassing clubs in Canada, the U.S. and Mexico.
Super Soccer Stars, a growing grassroots program looking to build the game in 24 cities in 13 states, has hired longtime sports marketer Adam Geisler as CEO.
We talked to Tyson Hill, Senior Director of Digital Media of the Minnesota United FC, about the league’s use of content to keep fans engaged throughout different platforms.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
A new grassroots campaign, #BringUSTheGame, was launched last week by La Liga North America in support of the January 29 regular season club matchup between FC Barcelona and Girona FC.
That these and other Latino stars dominate the list reflects their popularity among not only Hispanic fans but soccer supporters in the U.S. as a whole.
Allstate continues its support of Latino sports and culture with title sponsorship of Alianza de Futbol’s “Sueño Alianza” program.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
We talked to Jed Mettee, Executive VP of the San Jose Earthquakes, about how the MLS team took advantage of the World Cup, by broadcasting every game for free at the Avaya Stadium.
Beach soccer has grown internationally by more than 60% in the past decade, with outreach to CONCACAF and CONMEBOL to increase the number of events in the region. As it continues its push into the U.S. and Latin America, Beach Soccer Worldwide executive Joan Cusco believes the sport can tap into the Hispanic fan base’s support for all things soccer.
love.fútbol is a non-profit that mobilizes and engages communities to plan, build, manage, activate and redefine their own football pitches as sustainable platforms for social change. World Cup is the perfect time for organizations like love.fútbol to connect with global brands to spread their messages and maximize their visibility.
Multi-national media, sports and entertainment group RELEVENT has acquired BRC Group, a leading marketer and producer of Hispanic soccer programs in the U.S. The agreement expands RELEVENT’s reach into the Hispanic grassroots market and should be a boon for youth soccer programs across the country.
Telemundo may have benefited from the U.S. not qualifying for FIFA World Cup, reportedly selling 90% of its inventory to date. At least some of those sales are from companies that might have gone with Fox Sports’ English-language broadcasts.