As the brand continues to exert its marketing force more and more into sport, the Latino audience will become that much more valuable.
Posts Tagged ‘soccer’
MLS and Liga Bancomer MX have reportedly discussed the possibility of a superleague, encompassing clubs in Canada, the U.S. and Mexico.
Super Soccer Stars, a growing grassroots program looking to build the game in 24 cities in 13 states, has hired longtime sports marketer Adam Geisler as CEO.
We talked to Tyson Hill, Senior Director of Digital Media of the Minnesota United FC, about the league’s use of content to keep fans engaged throughout different platforms.
A new grassroots campaign, #BringUSTheGame, was launched last week by La Liga North America in support of the January 29 regular season club matchup between FC Barcelona and Girona FC.
That these and other Latino stars dominate the list reflects their popularity among not only Hispanic fans but soccer supporters in the U.S. as a whole.
Flavorful seasonings are a big part of Latino culture, and the Mexican-American Treviño family has expanded its six main brands to 46 states and online, with on-site connections like recent ones at Fire and White Sox games essential to its growth.
Get your tickets to #PortadaNY and learn about the best (and the not so great) consumer engagement practices during the 2018 FIFA World Cup. Daniel Keats, Director Consumer Marketing at Sponsorships, Allstate and Alejandro Solorio, Hispanic Marketing Director at Comcast Corporation will dig deep into the matter.
Allstate continues its support of Latino sports and culture with title sponsorship of Alianza de Futbol’s “Sueño Alianza” program.
ESPN has built and dedicated a multifunctional sports space in Xochimilco, Mexico. This home to programs that teach young people employability skills through sports is an example of how sports and soccer can change the world, with the help of corporate partners.
Beach soccer has grown internationally by more than 60% in the past decade, with outreach to CONCACAF and CONMEBOL to increase the number of events in the region. As it continues its push into the U.S. and Latin America, Beach Soccer Worldwide executive Joan Cusco believes the sport can tap into the Hispanic fan base’s support for all things soccer.
love.fútbol Drives Community, Media, Brand Activations Through The Global Excitement, Passion Of Soccer
love.fútbol is a non-profit that mobilizes and engages communities to plan, build, manage, activate and redefine their own football pitches as sustainable platforms for social change. World Cup is the perfect time for organizations like love.fútbol to connect with global brands to spread their messages and maximize their visibility.
Multi-national media, sports and entertainment group RELEVENT has acquired BRC Group, a leading marketer and producer of Hispanic soccer programs in the U.S. The agreement expands RELEVENT’s reach into the Hispanic grassroots market and should be a boon for youth soccer programs across the country.
The Association soccer league has created a new, athletics-based way of networking in Los Angeles. Big brands like SpaceX and Beats by Dre are already on board in this opportunity for multicultural connections in the diverse Los Angeles market.