After years of competing against other sports giants, soccer has finally managed to position itself among the top sports favored by American fans.
Posts Tagged ‘soccer’
More brands like AmFam, Valspar, Target, Etihad Airways, Acura, and Bimbo decide to be on the MLS team’s jerseys, and sponsorships will keep growing.
New York-based sports media agency MP & Silva and Baral LLC have closed a multi-year partnership to market media and sponsorship rights for 7 Liga Ascenso clubs. The agreement covers all media rights platforms for the U.S. territory.
We talked to Alyssa Bruno, Marketing Director for the Colorado Rapids, about what strategies are working the best to grow the team within the MLS.
We talked to Emanuela Zaccone, Digital Entrepreneur, Co-founder and Marketing Manager of TOK.tv, about how the platform in changing the way fans consume live soccer games. TOK.tv recently launched in China, releasing the official Real Madrid app for Chinese fans.
We talked to Lexie Sidney, Director of Strategic Marketing for the MLS Houston Dynamo, about the team’s marketing strategies for growth and the challenges it faces in the sports market.
The North American Soccer League (NASL) announced today that San Diego County is the league’s newest expansion market, the club will make its league debut in the Spring of 2018.
NeuLion announced a new deal with the English Football League (EFL).
We talked with FuboTV co-founder Alberto Horihuela about how the sports streaming platform was created and its expansion plans.
The LA Galaxy presents the largest video display board at an MLS stadium in North Americain partnership with movie studio theme park Universal Studios Hollywood.
Mexican soccer clubs have begun to work on developing their marketing. Generating more revenue, increasing their number of followers, making themselves more attractive to advertisers, and capturing the Latin American market in the U.S. are some of the goals they are trying to reach.
Portada spoke to JP Carter, CMO at SOCCER.COM, about the site’s new image and why now was the right moment to renew its look, before the 2018 World Cup marketing strategies start.
Univision Communications Inc. unveiled its 2017-2018 programming line-up with special attention to soccer, as a strategy to create unique opportunities for marketers to deliver results leveraging viewers’ passion.
During this edition of #PortadaLat, Portada is recognizing the important role of soccer marketing in the U.S. and Latin America. In addition to an agenda focused on sports marketing, on June 7, we introduced the Golazo Award, where nine shortlisted nominees will battle it out in front of a jury. Now, it is up to you who gets on that list. Check out the nominees and vote for you favorite now!
#PortadaLat Speaker- Brown Forman’s Ed Carias: “To Fully Leverage a Sport Sponsorship You Need Two Dollars for Every Dollar you Invest in the Sponsorship.”
Ed Carias, Sr. Brand Manager at el Jimador Tequila – North American Region, Brown-Forman, and a speaker at our upcoming PortadaLat conference next month speaks to Portada about what he has learned about strategizing and activating sport sponsorships and sports related ad campaigns.
Portada asked sports marketing experts from Brown Forman, Scouts Sports and Entertainment, Global W Mexico and AC&M Group how a 2026 Soccer World Cup played in Canada, the U.S., and Mexico may impact soccer marketing.
In this regular feature, we look at the most watched soccer matches in the U.S. over the past weekend, the networks that came out on top and other relevant insights.
In this regular feature we look at the most watched soccer matches in the U.S. over the past weekend, the networks that came out on top and other relevant insights.
English-language soccer broadcasting is becoming more relevant in the U.S. for everyone involved: fans, broadcasters, soccer teams and brands. NBC, Univision Deportes, Turner,BeInSports and others are jumping on the opportunity.
The salary gap between female soccer players and their male star counterparts is huge.