Posts Tagged ‘soccer’

soccer

How TOK.tv Is Changing Live Soccer Consumption

We talked to Emanuela Zaccone, Digital Entrepreneur, Co-founder and Marketing Manager of TOK.tv, about how the platform in changing the way fans consume live soccer games. TOK.tv recently launched  in China, releasing the official Real Madrid app for Chinese fans. 


Four Challenges Faced by Liga MX to Boost its Brand

Mexican soccer clubs have begun to work on developing their marketing. Generating more revenue, increasing their number of followers, making themselves more attractive to advertisers, and capturing the Latin American market in the U.S. are some of the goals they are trying to reach.


Vote Now And Choose Golazo Awards’ Finalists!

During this edition of #PortadaLat, Portada is recognizing the important role of soccer marketing in the U.S. and Latin America. In addition to an agenda focused on sports marketing, on June 7, we introduced the Golazo Award, where nine shortlisted nominees will battle it out in front of a jury. Now, it is up to you who gets on that list. Check out the nominees and vote for you favorite now!


MORE FROM PORTADA

Why More Brands are Investing in MLS Jersey Sponsorships

Why More Brands are Investing in MLS Jersey Sponsorships

More brands like AmFam, Valspar, Target, Etihad Airways, Acura, and Bimbo decide to be on the MLS team’s jerseys, and sponsorships will keep growing.


SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

Each fall, the USHCC hosts the country’s largest gathering of Hispanic business leaders: The USHCC National Convention. The Convention is held every year in a city that embodies the American entrepreneurial spirit and supports a thriving small business community.


How Facebook is Cornering the Video Ad Market, also in Mexico

How Facebook is Cornering the Video Ad Market, also in Mexico

With more than 2 billion active users worldwide, and 80 million monthly active users in Mexico alone, the social media giant is boosting revenue at a faster pace than expected. An important part  of Facebook's efforts and investments are going into the creation of a major video advertising platform.