From Telemundo to Netflix: Six Factors Explaining Andrés Cantor’s Jump
Andrés Cantor signing on for Netflix shows how seriously platforms like Netflix are approaching sports content. Six reasons behind the move you need to know.
Andrés Cantor signing on for Netflix shows how seriously platforms like Netflix are approaching sports content. Six reasons behind the move you need to know.
Alba Castillo Baylin of The Coca-Cola Company tells Portada, how her company is creating lasting opportunities beyond the FIFA Men’s World Cup 2026™
The five weeks long 2026 Soccer World Cup is over. Portada talked to several experts in the brand marketing community. Audiences grew enormously, will Spanish and English-language media rights be bundled through platform first deals in the future? Check out the 12 insights.
FIFA is already preparing the bidding process for the 2030 and 2034 media rights. Netflix, Disney and YouTube want to turn the World Cup into a business built around Sports streaming rights, streaming, data and advertising.
How much does FIFA depend on Lionel Messi? Explore how the FIFA business model relies on the sport’s biggest global star.
The Newfronts and Upfronts are over, and the World Cup starts in three days. Where are we in terms of advertising and marketing investment? Is World Cup advertising eating away at Hispanic advertising this quarter? Portada asked a few industry insiders, and this is what we found out.
“The game has changed – on and off the pitch. A new generation of fans wants more: more content, more action, more freedom to relish the game they love on their terms. As the ultimate football platform, our mission is to bring fans closer to football and football closer to fans,” says the mission statement of ONE FOOTBALL, the global digital football media platform founded in 2008 and headquartered in Berlin, Germany. Fabio Sá, VP of Sales and Trade for EAP (Exclusive Ad Partners), US Media is the executive who runs the entire business operations of ONE FOOTBALL throughout the Americas: USA, Canada, Mexico, Brazil, and all of Latin America. Portada interviewed Sá to understand his approach to the growing U.S. soccer market, and the opportunities ahead.
With the 2026 Men’s Soccer World Cup less than two months away, Portada reached out to brand marketers and agencies to understand how they expect to market at this massive tentpole event and are fine-tuning their plans.
The 2026 World Cup draw determined where 48 nations will play in next year’s tournament, running from June 11 to July 19. The marketing and advertising implications of the draw result. 11 factors and recommendations marketers need to take into account. Expert advice from the Portada network.
For multicultural marketers, Friday’s draw becomes the moment where passion, geography, and cultural identity intersect, offering brands a rare opportunity to activate with both precision and emotion, notes the Nueva Networks’s Grace Agostino. How the draw will impact their 2026 Soccer World Cup investment allocations.
Telemundo Launches The Playmakers, a national thought-leadership platform spotlighting influential voices shaping the future of sports, featuring Mauricio Pochettino, Victor Montagliani, Cindy Parlow Cone, and FIFA World Cup 2026™ host-city leaders.
Men in Blazers Media Network announces the launch of the VAMOS Platform, specifically serving the US Hispanic Audience; Content to be spearheaded by US soccer segend Herculez Gomez and newly acquired soccer content channel The Give N Go ,
Was the FIFA Club World Cup succesful from an attendance, viewership and marketing perspective? Our analysis shows that investment and resources are critical, but that perhaps the effort needs to be more in line with soccer culture and tradition.
What can be said about fan engagement, in-stadium attendance and sponsorships so far?
The rise of female-driven fandom is reshaping global sports. Women’s football offers brands unmatched cultural relevance, reach, and opportunity.
Tracy (Bussan) Doyle, SVP, Brands in Culture, Diageo North America leads the Brands in Culture at the alcoholic beverages giant. Doyle explains the rationale for the recently announced FIFA 2026 Soccer World Cup sponsorship. She also provides insights about the structure of her Brands in Culture team.
Salvador Padron, Global VP Marketing, Don Julio. provided details about Diageo’s Don Julio plans for activation at the 2026 Men’s Soccer World Cup.
Lauren Scrima, NYCFC’s Head of Marketing, innovatively engages casual fans in New York’s competitive sports market, leveraging City Football Group resources and full-funnel strategies for audience growth and loyalty.
What are the current price points for team and player sponsorships? How will the overall volume of U.S. player versus team sponsorships grow over the next five years? What are the critical elements for brands when evaluating a team versus a player sponsorship? Portada asked brand marketers and soccer experts. Let’s find out.
Rommel Valencia of Mexico’s Multimedios Group shares insights on strategic partnerships, U.S. Hispanic audience content consumption, and monetization strategies in the digital space.