Posts Tagged ‘publicis’

publicis

Could Toyota Move its Media and Creative Business also in the U.S.?

In Europe Toyota announced a plan to create a more customer-centric business model by moving its creative, digital, content and media business from Publicis Groupe to WPP-backed The&Partnership. If Toyota were to make changes in the U.S., where it spent US $1.4 billion in advertising in 2015, what agencies and decision makers would be impacted? Let’s take a look.


Sales Leads LatAm: Walker Media, VML, Habitus Millward Brown…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt […]


Sales Leads LatAm: Apple, Garnier, Nestum…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. Apple – AKQA / Huge / New York Area / Kettle ::: Garnier – Publicis Buenos Aires ::: Nestum – Nestlé ::: Check out  Portada’s Interactive […]


Sales Leads: Heineken, Duke Energy, European Wax Centers, MasterCard, Blitz Media….

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Heineken Heineken USA is launching its “Bring Your Sunday Best” portfolio retail program, designed to provide consumers with hosting tips and party-relevant offers from the company’s Heineken, Dos […]


Publicis and Omnicom merge to form world’s largest Advertising Holding Company

The “Big Four” Global Advertising Holdings (WPP, Publicis, Omnicom and IPG) are turning into the  “Big Three”. Publicis Group and Omnicom have agreed to merge and the combined company is  expected to be called Publicis Omnicom Groupe. On Sunday, New York based-Omnicom Group and Paris-based Publicis Groupe announced they would combine in a “merger of equals” […]


Changing Places LatAm: Carlos Ricardo, Carl Fremont, Fred Amoroso…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. RafaelCarl Fremont – MEC ::: Fred Amoroso – Yahoo ::: Carlos Ricardo – BBVA ::: M. Elene Useche – High Hill Entertainment::: Tom Adamski – Publicis Carl Fremont has been appointed MEC´s new Global Chief Digital Officer. […]


Twitter and Publicis´Starcom Sign Ad Agreement

Starcom, media buying and planning agency part of Publicis Groupe, the world’s third-biggest advertising company, will work with Twitter Inc. on how to make money out of the micro-blogging service’s audience, Chief Executive Officer Maurice Levy said in Bloomberg today. Twitter and Starcom MediaVest Group have reached a multi-hundred-million-dollar deal for advertising on the social […]


Twitter and Publicis´Starcom Sign Ad Agreement

Starcom, the media buying and planning agency part of Publicis Groupe, the world’s third-biggest advertising company, will work with Twitter Inc. on how to make money out of the micro-blogging service’s audience, Starcom’s CEO  Maurice Levy told Bloomberg. Twitter and Starcom MediaVest Group have reached a multi-hundred-million-dollar deal for advertising on the social network, the […]


MORE FROM PORTADA

Publicis Media’s Dan Donnelly: “At World Cup Years we Look at Opportunities to Engage Fans that Might not Always be Thinking about Soccer.”

Publicis Media’s Dan Donnelly: “At World Cup Years we Look at Opportunities to Engage Fans that Might not Always be Thinking about Soccer.”

Dan Donnelly leads the Sports division for Publicis Media. Donnelly will be one of the key participants at our Sports Marketing Forum in NYC on Sept. 13, (others include major marketers at Anheuser Busch, Mastercard and Allstate ) . Donnelly talks to Portada about the 2018 Soccer World Cup, the Publicis reorg, and more...


Entravision Buys 2 NBC Affiliate TV Stations in Palm Springs, CA

Entravision Buys 2 NBC Affiliate TV Stations in Palm Springs, CA

Entravision Communications Corporation has entered into an agreement with OTA Broadcasting (PSP), LLC to acquire Stations KMIR-TV, the NBC affiliate, and KPSE-LD, the MyNetworkTV affiliate, serving Palm Springs, California, for US$21 million.The transaction is expected to close in the fourth quarter of 2017.


INTERVIEW: Gameloft Bets on Native Advertising

INTERVIEW: Gameloft Bets on Native Advertising

Gameloft, a leading global publisher of mobile video games, seeks to move up in the market with its offer to integrate ads into its video games.