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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Publicis WW México has announced the arrival of Luis Sordo as new Head of Art.

 

 

 

 

 

Ranjiv Rangolam has been named Chief Strategy Officer at Ogilvy Latin America. In this newly-created role, he’ll be in charge of all operations related to strategy, consulting, social and business intelligence.

 

 

 

 

Orlando E. Castelblanco is now Director of Business Development at Media Response Group. His main responsibilities include media and strategic support, mobile-oriented solutions, and performance.

 

 

 

 

Antoinette van den Berg has been appointed as VP of Sales & Marketing for Latin America and the Caribbean at Marriott International Inc. In addition to heading the Area Directors of Sales & Marketing for the region, she will be the Luxury Lead for the Discipline as part of the Luxury Team.

 

 

Turner Latin America has named Pablo Zuccarino as new senior VP and general manager of Cartoon Network, Boomerang, and Tooncast in Latin America. In this role, he will oversee all aspects of Turner’s  brands for children, including programming, digital strategy, marketing, business, and operations.

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Publicis Groupe has named Nick Law as chief creative officer of the holding company and president of Publicis Communications. He will officially take on the newly created role in May. He will also join the executive committee and report directly to Publicis Groupe Chairman and CEO Arthur Sadoun.

 

 

 

 

 

Univision Communications Inc. (UCI) has promoted Jessica Rodríguez to the newly-created role of President and Chief Operating Officer (COO) of UCI Networks. Rodríguez will continue to serve in her existing role as Chief Marketing Officer, and additionally, she will oversee daily operations of UCI’s television networks and play an integral role in developing and executing the networks’ strategies.

 

 

 

PebblePost, the inventor of the Programmatic Direct Mail solution, has announced Jacquelyn Goldberg‘s appointment to VP Sales, Financial Services. Previously, Jacquelyn served as PebblePost’s first Director of Sales. In this new role, she will help financial service companies connect with consumers through physical mail, as PebblePost continues to expand into new verticals.

 

 

 

 

Ben Alexander is now Senior Vice President Of National Digital Sales at Pulpo (An Entravision Company).

 

 

 

 

 

Univision Communications Inc. (UCI) has announced Lisa Valentino‘s appointment to Executive Vice President, Revenue Innovation for UCI. Valentino, who was most recently Chief Revenue Officer for Industry and Agency at Condé Nast, will report to Tonia O’Connor, Chief Revenue Officer, and be based in New York.

 

 

 

 

Andrew Deschapelles has been named President and General Manager at Telemundo Phoenix / KTAZ and Telemundo Tucson / KHRR,  the local Telemundo stations owned by NBCUniversal that serve Spanish-speaking viewers in Arizona. In this role, Deschapelles will oversee all operations of both stations including: news, sales, marketing and promotions, technology, digital and community affairs.

 

 

 

Patricia Flores will join Live Nation as VP of Marketing for its newly formed Latin group, the company has announced. Based in Los Angeles, Flores will report to Hans Schafer, SVP of Live Nation Latin. She joins Live Nation with 15 years of experience in Latin music, including several years on the live sector of the industry at Goldenvoice and AEG Concerts.

 

 

 

 

Standard General and Soohyung Kim have reported a boosted stake in National CineMedia, and Kim is looking to put representatives on the company’s board. Kim met with the company regarding appointing two of three qualified individuals for board seats: Colleen Brown, Andrew Glaze, and Kurt Hall (former president/CEO/chairman of National CineMedia).

 

 

 

 

 

Airbnb‘s global marketing director, Alexandra Dimiziani, is to depart the business, marking the latest internal change for the brand following the exit of chief marketing officer Jonathan Mildenhall.

 

 

 

 

What:Anheuser-Busch InBev, one of the world’s largest brewers, has kicked off a global media planning and buying agency review for its US $2 billion global media assignment.
Why It Matters: The company owns eight agencies spanning all major holding companies to handle media operations in more than 50 countries. The number of agencies that the company aims to globally consolidate has not been determined.

descarga (4)Anheuser-Busch InBev, one of the world’s largest brewers, has kicked off a global media planning and buying agency review for its’ US$2 billion global media assignment.

WPP’s MediaCom, the current US incumbent, has held the account since late 2014. Globally, the company has eight agencies from the six major groups — Mediacom, WPP, Publicis, Omnicom, Interpublic, Havas and Dentsu — spanning all major holding companies to handle media operations in more than 50 countries. AB InBev is inviting the six major holding companies to put together teams to pitch the assignment.

Media Link is the company’s search consultant, while Media Path will handle auditing.The review will be led by the brewer’s global marketing team, which is based in New York. The process, beginning in April, is expected to close by the second half of this year.

The review comes several months after AB InBev acquired SABMiller for US$103 billion. AB Inbev is the 20th-largest U.S. advertiser. The brewer spends an estimated US $624 million on ads in 2015 and about US $695 million from January through November 2016 in the US, according to Kantar Media. Globally, the company spends upwards of US $2 billion a year annually on ads in more than 50 countries around the world.

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What: Agency RPA has regained American Honda US$600 million media account.
Why it matters: The Honda media assignment is returning to RPA after four years.

oxmaw2ms_400x400 rclwjes6_400x400Santa Monica-based agency RPA has regained American Honda US$600 million media account. Publicis Groupe’s Mediavest was the incumbent on the account.

In  2013, the car company  awarded media duties to MediaVest following a review. In 2016, it began a new review.

RPA remains a key creative partner with Honda—a partnership that began four decades ago—although creative duties were not part of this review.
RPA, Mullen and  Muse Communications (African-American targeted creative) and Orci, which retain the multicultural assignments, will continue to be Honda’s creative agency in each subsegment. In 2013, it was decided that they would report directly to American Honda rather than through a single agency.

Honda spent US$580 million on ads in the U.S. in 2015, in support of both its Honda and Acura nameplates, according to Kantar Media.

“This move speaks to the shift toward agency rebundling, and RPA’s ability as an independent, holistic agency to align strategy, creative, media and production (including digital) all under one roof. We are pleased to have added these responsibilities in order to help all Honda automobiles achieve continued business growth in the years ahead,” said Bill Hagelstein, President, CEO, RPA

 

 

Toyota is perhaps the automaker most committed to U.S. multicultural audiences. One example is the Toyota opportunity exchange which took place last Monday and Tuesday in Covington, Kentucky. But is Toyota’s overall marketing strategy about to change in the U.S. as it recently did in Europe? In that continent Toyota announced a plan to create a more customer-centric business model by moving its creative, digital, content and media business from Publicis Groupe to WPP-backed The&Partnership. If Toyota were to make changes in the U.S., where it spent US $1.4 billion in advertising in 2015, what agencies and decision makers would be impacted? Let’s take a look.

“Our ambition is to strengthen Toyota’s brand image in Europe by producing ever better cars, communicating a clear brand purpose and maximizing the effectiveness of our media investments. We believe a new business model is required to achieve this – one that is more integrated and customer-centric – with digital transformation at its heart,” Karl Schlicht, executive vice president of Toyota Europe, said in a statement. As a result Toyota Motor Europe moved its creative, digital, content and media business from Publicis Groupe to WPP-backed The&Partnership, which will create a network of dedicated hubs called &Toyota for the auto maker. Media will be done by m/Six, a UK media planning and buying agency backed by WPP. The European account, estimated  at over US $300 million, was previously at Saatchi & Saatchi and Zenith.

Who Would be Impacted in the U.S.

So will this happen in the U.S? We don’t know, perhaps some of it may already have happened when in 2013 Jack Hollis Group Vice President, Marketing called for a more integrated “Total Market” approach between Toyota’s multicultural agencies and its general market agency. The new team, called “Total Toyota” was created so that the general-market advertising traditionally handled primarily by Saatchi would have more input from Toyota’s African-American agency Burrell Communications, Hispanic-market agency Conill and InterTrend Communications, which handles Asian-American advertising for the automaker, Hollis said.

Zenith, part of Publicis Media, is the media buying agency for Toyota in the U.S., Mexico and Puerto Rico and also for Lexus (general market).

Hispanic marketing agency Conill Advertising has Toyota Motor Sales among the agency’s roster of clients. Among the executives working on Toyota at Conill is  William Formeca,  Director Communication Strategies and is part of the Toyota Media Team.

Toyota brand Lexus works with agency Walton Isaacson, where Liz Palato and Alvaro Salinas are both media leads on the business. On the other rhand, Mike Marinero is in charge of the Hispanic marketing efforts.

Find out more on all the decision makers behind the Toyota and Lexus brands in Portada’s Interactive Database of Marketers targeting U.S. consumers.. Plus detailed contact information on more than 2,000 Corporate Marketers and Agency Executives targeting U.S. consumers. GET YOUR FREE TRIAL to PORTADA’s Interactive Database! Contact Sales Research Manager Silvina Poirier if you have questions: silvina@portada-online.com.

Additional Key Toyota Brand Marketers

David Chung Director, Advertising & Marketing Management

Mia Phillips is National Manager of Brand, Multicultural & Crossline Marketing Strategy of Toyota USA

Lisa Materazzo Corporate Manager, Media Strategy & Digital Engagement

 

Find out more on all the decision makers behind the Toyota and Lexus brands in Portada’s Interactive Database of Marketers targeting U.S. consumers.. Plus detailed contact information on more than 2,000 Corporate Marketers and Agency Executives targeting U.S. consumers. GET YOUR FREE TRIAL to PORTADA’s Interactive Database! Contact Sales Research Manager Silvina Poirier if you have questions: silvina@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Publicis – Walker Media ::: VML ::: Habitus Millward Brown ::: GMC ::: 72andSunny – Adidas ::: Publicis Groupe -Expicient :::

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  • Walker Media

descargaPublicis is rebranding London-based Walker Media, which it acquired in late 2013, as the first office of a new media agency network to be called Blue 449. Blue 449 will be part of Publicis Groupe’s ZenithOptimedia. Plans call for a total of 17 offices to open around the world through startups or acquisitions by the end of 2015. Miami will be the hub city for its Latin America clients. Blue 449’s goal is to provide a flexible, non-traditional digital alternative for clients.

  • VML

AX6dnNMd_400x400Global marketing agency VML, part of WPP group, will land in Mexico City and Buenos Aires. The expansion comes after the digital company WPP’s Crossmedia became part of VML. Currently, the network has more than 2,300 employees and 26 offices in different countries. By late March, Crossmedia will be operating as VML. Crossmedia is an integrated digital agency based in Mexico. It has worked for brands such as Bimbo, eBay, LG and Banamex, among others. It is lead by Javier Dorrego (CEO), Andres Sanchez (COO) and Nacho Coste (CCO), who will continue on their duties at VML after the integration.

  • Habitus Millward Brown

e3a9fd5aaf1136143465ffe66153a6f6_400x400Millward Brown, a market research firm that belongs to WPP’s group Kantar division, has announced the launch of Habitus Millward Brown in Ecuador. The new entity was created as a result of the acquisition of Habitus, an agency of local and market studies. Carolina Reed, former General Director and founder of Habitus, will serve as CEO of the company.

  • Adidas

8FH7yjRR_400x40072andSunny has been named the global agency for Adidas’ sports business.The MDC agency will be responsible for creative for global brand campaigns for the company’s basketball, running, soccer and women’s efforts, much of which had been handled by Omnicom’s 180LA.180 was founded in Amsterdam in 1998 by former employees of Wieden & Kennedy, which handles Nike work, in part to work on the Adidas account.Adidas works with a roster of agencies around the world, including Johannes Leonardo, which is the lead agency on Adidas Originals, and Carat, which is the media agency.The sports account did not come to 72andSunny through a review. Ryan Morlan, VP-global brand communications at Adidas, said that the company approached the agency to work on future business, in part because it was impressed with 72’s work on clients like Samsung.The agency will handle the account out of its Los Angeles and Amsterdam offices.In January, the agency picked up the global account for Unilever’s Axe brand.Adidas, which also owns Reebok and the Taylor Made golf brand, spent about US$50 million on U.S. measured media in 2013, according to Kantar Media.

  • Expicient

final_logo_only_logo__1__reasonably_smallPublicis Groupe is increasing its commercial capabilities with the acquisition of agency Expicient. Terms of the deal were not disclose.Expicient, that employs around 250 people, will be integrated into the Publicis.Sapient chain, with Rosetta agency. Publicis and Expicient agencies  had previously collaborated on a number of global business assignments, including Staples, Target, Kroger, Fast Retailing, Marks & Spencer, Belk and Ralph Lauren.

A recap of major news on the Marketing and Media front from around the web compiled  by Portada Digital Media Correspondent Susan Kuchinkas.

Upfronts in a Time of Overwhelming Supply

The combination of online video and the ability to target audiences there may profoundly change the TV upfront process, according to industry execs. While super-premium TV, especially live event coverage, may still require buying upfront, many see most buying moving to programmatic, real-time markets. Mediapost got predictions from Magna Global, GroupM and others. Read more.

Tweets Target Languages

Twitter enabled language-targeting for promoted tweets and promoted accounts, so that marketers can reach consumers in their preferred languages. Someone might see promoted tweets in multiple languages if his or her Twitter activity shows more than one language, according to ClickZ. Read more.

Merger of Ad Giants Falters

Major schadenfreude last week, as the Omnicom/Publicis merger failed to launch. The two advertising behemoths had said that combining forces would allow them to be more competitive in the changing tech landscape. While the companies’ CEOs had agreed to act as co-CEOs for close to three years, a power struggle to appoint other C-level executives may have torpedoed the deal. Reuters got some candid quotes from both sides. Read more.

Who the Heck Is Hispanic?

Does it make sense to maintain the distinction between mainstream and multiculti agencies in an America that’s increasingly multicultural? That was the hot topic at the AHAA: The Voice of Hispanic Marketing conference, AdAge says. The debate is similar to that which took place in the early days of digital, when traditional and digital agencies jostled for the lead, while clients sometimes acted like bewildered traffic cops. What’s the answer? It still depends on who you ask. You can download the AHAA Total Market Benchmark Study Advertisers Preliminary Findings from the AHAA website.  Read more.

Occupy Digital Advertising

The growing wealth from online advertising is unequally distributed, with the bulk of ad dollars flowing to rich companies, while news publishers go hungry, a new report says. Digital advertising grew 16 percent in 2013, but news organizations are fighting for a smaller piece of the pie. Who’s getting fat? Well, Google, duh — and all its ilk. Pew Research says, “Big tech companies that largely aren’t in the business of creating news content continue to dominate the digital ad space, often because they are able to reach much larger audiences than news organizations can.” In fact, half of all digital ad dollars go to just five companies. Read more.

Pulpo Media Seeks Missing Hispanics

Pulpo Media unveiled a new data-driven platform it says will help marketers reach hidden Hispanic segments, especially acculturated ones. For example, the agency identified what it calls the 1.5 generation, that is, adults who may technically be foreign-born or first-generation, but were mostly educated in the United States. Although they make up 35 percent of the first-generation immigrant population in America, Pulpo says they have not been taken into consideration in previous data models. That’s just one of the segments the Hispanic Acculturation Model aims to help advertisers reach. Read more.

Publicis OmnicomAlmost a year ago, Publicis Group and Omnicom agreed to merge and the combined global Advertising Holding was to be called Publicis Omnicom Groupe. Well on Thursday both companies issued a joint statement calling off the merger.  According to the release the cultural differences of the two advertising giants were essentially too great, and didn’t bode well for running what would be one very large multinational company. The merger would have put together an entity which would have had  more than 60% of Hispanic Media Buying power as both Publicis and Omnicom manage some of the largest Hispanic media buying and planning accounts (see Tables below). Now that media planning and buying power is going to be much more fragmented, because, as Forbes points out, “Big is not a strategy“.

Publicis combined agencies have  by far the largest media buying power in the Hispanic market. The merger would have added  Omnicom’s media agencies OMD Multicultural and Bromley to the new group. Calculated by client billings, the new combined Publicis-Omnicom entity would have had  61.1% media buying power among the top 16 Hispanic media buying agencies.

Going Separate Ways

(Omnicom and Publicis Agencies among Top 16 Hispanic Media Buying Agencies)

Agency

Group

Key Clients

2012 Revenues (in US$ million)

Tapestry

Publicis

Gilette, Novartis, Procter & Gamble, Burger King,  Red Lobster

20.5

MV/42

Publicis

P&G, Post Foods, CoverGirl, Olay, Kraft, Continental, Wrigley

18.5

Conill

Publicis

 T-Mobile, Toyota

7.6

ZO  Multicultural

Publicis

Sonic, Verizon Wireless, Pizza Hut , Denny’s, General.Mills

8

Bromley Comm.

Publicis (49%)

Coors, Western Union, Telefonica, NBA

4.1

Total Billings Publicis

58.7

Latinworks, nTrigue

Omnicom (49%)

Domino’s Pizza, Kimberly-Clark, Lowe’´s

4.2

OMD Multicultural

Omnicom

 State Farm,McDonald’s, HR&Block

8.6

Total Billings Omnicom

12.8

Combined Billings

71.5

Share of Top 16 Hispanic Media Agencies

61%

Source: AdAge estimates and Portada Interactive Directory of Media Buyers

 

Creative Services, what the failed merger would have meant

In terms of creative agency services, Omnicom agencies do have higher billings than Publicis agencies in the Hispanic market. Combined billings of both groups would have amounted to US $134.1 millon.

Omnicom and Publicis Agencies among Top 50 Hispanic Advertising Agencies

Agency

Group

2012 Revenues (in US$ million)

Conill

Publicis

26.6

Lapiz USA

Publicis

12.6

Bromley Communications

Publicis

10.5

Moxie

Publicis

6.2

Total Publicis Agencies

 

55.9

Latinworks

Omnicom

29.7

Alma

Omnicom

19.3

Dieste

Omnicom

18.7

Velocidad

Omnicom

10.5

Total Omnicom Agencies

 

78.2

Source: AdAge estimates and Portada

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Apple – AKQA / Huge / New York Area / Kettle ::: Garnier – Publicis Buenos Aires ::: Nestum – Nestlé :::

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Xavier Gonzalez at 1-212-685-4441 or e-mail him at xavier@portada-online.comSEE A DEMO OF THE DIRECTORY!

Dove – Global

doveUnilever’s Dove has launched a new global campaign “Patches”, a 4-minute video following women who are given fake pharmaceutical “beauty patches” to test. “The placebo patches make women in the mock clinical trial feel more beautiful. Then they’re surprised, in some cases tearfully, when they discover the mysterious and convincingly packaged “RB-X” patch contained no active ingredient other than their own increased confidence.”, reports Ad Age.

“Patches” comes from Ogilvy & Mather Brasil (Sao Paulo) as part of an “open brief” Unilever has for Ogilvy and other agencies working on Dove globally to produce new creative for Real Beauty.

 

Apple – Global

apple marca mas valiosa 2014 -Apple will work with four new digital agencies: WPP’s AKQA, Interpublic Group’s Huge, Area 17 and Kettle. The agencies will be in charge of including the “user experience” and the digital strategy, according to Ad Age.

Actually, Omnicom’s OMD supports Apple’s media buying and planning. The new hires won’t impact existing agency relationships. Apple works with TBWA/Media Arts Lab, Interpublic Group’s Profero, Publicis Groupe’s Rosetta and indie boutiques like Traction and Eleven.

Garnier – Argentina

Garnier -Garnier Argentina has launched a new website. Publicis was in charge of the relaunching under the concept “Cuídate” (“Take care”). Publicis will also be in charge of managing the page, including content production.

 

Nestum – Argentina

NestumNestle’s infant cereals line, Nestum, presents a new line of smoothies designed for feeding children from the first year of life onwards.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Xavier Gonzalez at 1-212-685-4441 or e-mail him at xavier@portada-online.comSEE A DEMO OF THE DIRECTORY!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

  • Heineken

HeinekenHeineken USA is launching its “Bring Your Sunday Best” portfolio retail program, designed to provide consumers with hosting tips and party-relevant offers from the company’s Heineken, Dos Equis, Newcastle Brown Ale, Strongbow Cider and Tecate brands. To kick off the program, Heineken USA has enlisted All-Pro wide receiver Keyshawn Johnson to enhance the shopping experience. Through the company’s new Portfolio Playbook mobile site, Johnson provides a series of entertaining tips that highlight his expertise and personality. The site also includes recipes, special offers and planning tools designed to promote high-margin items. In store, the promotion will offer football-themed mass display elements, point-of-sale and cross-merchandising offers with channel-relevant brand partners including Stubb’s Legendary Bar-B-Q products (grocery), Wonderful Pistachios & Almonds (c-store and drug) and FIJI Water (liquor). “The fall football season is in full gear and fans everywhere are making plans for their playoff and championship celebrations,” said Merrybeth Lannan, director of trade development for Heineken USA.”Heineken USA’s portfolio includes three of the top 10 selling upscale beer brands during the weeks leading up to, and including, the big game,” Lannan added. “Our brands not only elevate the consumer’s experience, they also generate more retail traffic, repeat purchase and incremental profits for retailers.”Heineken USA’s Bring Your Sunday Best retail program runs from Jan. 2 through February.

  • Spark wins Duke Energy and European Wax Centers

The media agency under the Starcom MediaVest umbrella in separate reviews won the Duke Energy account, which is expected to spend $30 million annually on advertising, and the European Wax Centers account, which is planning to spend $10 million in the year ahead, according to a report in MediaPost, citing sources.These accounts are relatively small but Spark has won more than 15 new pieces of media business this year with expenditures totaling $800 million. Spark, headed by CEO Chris Boothe, became the third major unit of SMG in February 2012.

  • MasterCard

MastercardMasterCard is starting a global Media agency review. The credit card company spent U.S. $126 million on U,S. media in 2012, according to Kantar, and the incumbent media agency is IPG’s UM, which has been invited to participate in the review, Ad Age reports.The review comes just a few months after Raja Rajamannar was named the new chief marketing officer at MasterCard. The account is a sizable one. UM earlier this year retained its global Hershey account.

  • Blitz Media

Ellen Comley, former executive vice president and managing director at Havas Media, has been appointed Chief Media Officer at Waltham, MA-based Blitz Media, the agency said.Blitz has won a number of new accounts this year, including Minuteman Health, WellBiz Brands, Sears Hometown & Outlet Stores, Harvard University Kennedy School Executive Education, Brain Shark, Big Brothers Big Sisters of Massachusetts Bay, and Project Treasure.

  • Google – Publicis Digital Agencies

Digitas and Razorfish committed to spending U.S.  $100 million of their clients’ money on Google properties including YouTube and Google Plus in what might be the biggest deal of its kind, according to Ad Age. Doing digital buys upfront gives the agencies discounted rates and encourages more cooperation in creating innovative campaigns.

  • Starcom and Yahoo

The media agency and search engine will use audience data from both companies to create video content about topics that resonate with Yahoo users. Starcom clients Allstate, Kraft, Kellogg’s, Hallmark and Beam Inc. will be among the launch partners on the project and will sponsor the videos that target specific audience segments. Media agencies on behalf of their clients are doing more major exclusive partnerships like this one with specific companies, where the agency can have more of a say in how the content is targeted for each client.  

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What? U.S. antitrust authorities from the Federal Trade Commission have cleared the Omnicom Group and Publicis Groupe merger.
Why it matters: This step consolidates the merge in the US.

The companies also received regulatory approval in Canada, India, Turkey, South Africa and South Korea.

“The expiration of the HSR review period in the U.S. and the approvals received in other jurisdictions satisfy some of the conditions necessary for the transaction to close,” Publicis Groupe said in a statement. HSR refers to the Hart-Scott-Rodino Antitrust Improvements Act of 1976.

The merger is still subject to shareholder approval at both companies and additional global regulatory approvals. In Europe, draft notification has been discussed with the European Commission since mid-September. In China, a draft filing was provided to MOFCOM (the nation’s Ministry of Commerce), according to Ad Age.

The companies said they were in the process of setting up an integration committee and task force.

Publicis Group and Omnicom have agreed to merge and the combined company is expected to be called Publicis Omnicom Groupe. Consolidation of advertising agencies is being driven by growth opportunities in emerging markets such as Latin America (particularly Brazil) Russia, India and China to offset weak growth elsewhere. “Particularly in a fast growth region like Latin America, the merger brings unparalleled depth of resources to advance our client needs and opens enormous possibilities for our talent”, Julián Porras, CEO Latin America, Omnicom Media Group, tells Portada.

Publicis Omnicom Groupe Publicis Group and Omnicom have agreed to merge and the combined company is expected to be called Publicis Omnicom Groupe. On Sunday, New York based-Omnicom Group and Paris-based Publicis Groupe announced they would combine in a “merger of equals” that has a market cap of $35 billion. The company will be called Publicis Omnicom Group and be led by Omnicom CEO John Wren and Publicis CEO Maurice Levy.  They will be co-chief executives.

Particularly in a fast growth region like Latin America, the merger brings unparalleled depth of resources to advance our client needs and opens enormous possibilities for our talent.

Consolidation of advertising agencies  is being driven by growth opportunities in emerging markets such as  Latin America (particularly Brazil) Russia, India and China  to offset weak growth elsewhere. “Particularly in a fast growth region like Latin America, the merger brings unparalleled depth of resources to advance our client needs and opens enormous possibilities for our talent”,
Julián Porras, CEO Latin America, Omnicom Media Group, tells Portada.

Porras adds that ” I believe it will help us get to the future faster and provide scalable solutions with more speed, while protecting at all times client confidentiality through separation.  We will of course remain respectful of the essence and positioning of our Agency Brands.  This is a win for our clients and employees.”

The merger brings together well-known ad firms such as Omnicom’s BBDO Worldwide, TBWA Worldwide and DDB Worldwide with Publicis’ Saatchi & Saatchi and Leo Burnett. The new company will have more than 130,000 employees. The deal could close as soon as the fourth quarter, Publicis and Omnicom said in a joint statement. The combined company is expected to be listed on the New York Stock Exchange and Euronext Paris under the symbol OMC. Revenue for both firms was $22.7 billion in 2012.

Publicis Omnicom Group have some of the world’s largest advertising clients including, Johnson & Johnson, Mars, McDonald’s, Pfizer, Procter & Gamble. Potential for conflicts could arise between the new holdings Advertising Agencies  for clients including Pepsi and Coca-Cola, AT&T, Sprint, T-Mobile and Verizon.

“For many years, we have had great respect for one another as well as for the companies we each lead,” said Messrs. Levy and Wren. “This respect has grown in the past few months as we have worked to make this combination a reality. We look forward to co-leading the combined company and are excited about what our people can achieve together for our clients and our shareholders.”

Efficiency Gains

The merged holding is also aiming for US$500 million in savings due to efficiency gains.  To achieve this savings the companies are likely going to require consolidation of real estate, companies and possible headcount elimination. In their Sunday conference call the Publicis and  Omnicom Group CEO’s declined to explain how those cost-savings will be achieved.

The “Big Four” Global Advertising Holdings (WPP, Publicis, Omnicom and IPG) are turning into the  “Big Three”. Publicis Group and Omnicom have agreed to merge and the combined company is  expected to be called Publicis Omnicom Groupe.
On Sunday, New York based-Omnicom Group and Paris-based Publicis Groupe announced they would combine in a “merger of equals” that has a market cap of $35 billion. The company will be called Publicis Omnicom Group and be led by Omnicom CEO John Wren and Publicis CEO Maurice Levy. They will be co-chief executives. The merger brings together well-known ad firms such as Omnicom’s BBDO Worldwide, TBWA Worldwide and DDB Worldwide with Publicis’ Saatchi & Saatchi and Leo Burnett. The new company will have more than 130,000 employees. The deal could close as soon as the fourth quarter, Publicis and Omnicom said in a joint statement. The combined company is expected to be listed on the New York Stock Exchange and Euronext Paris under the symbol OMC. Revenue for both firms was $22.7 billion in 2012.

Publicis Omnicom Group have some of the world’s largest advertising clients including, Johnson & Johnson, Mars, McDonald’s, Pfizer, Procter & Gamble. Potential for conflicts could arise between the new holdings Advertising Agencies  for clients including Pepsi and Coca-Cola, AT&T, Sprint, T-Mobile and Verizon.

“For many years, we have had great respect for one another as well as for the companies we each lead,” said Messrs. Levy and Wren. “This respect has grown in the past few months as we have worked to make this combination a reality. We look forward to co-leading the combined company and are excited about what our people can achieve together for our clients and our shareholders.”

Growth Opportunities in Emerging Markets and Efficiency Gains

Advertising agencies are feeling the pinch in the US and Europe, where conditions are flat. Consolidation is being driven by growth opportunities in emerging markets such as Brazil, Russia, India and China and Latin America to offset weak growth elsewhere.
The merged holding is also aiming for US$500 million in savings due to efficiency gains.  To achieve this savings the companies are likely going to require consolidation of real estate, companies and possible headcount elimination. In their Sunday conference call the Publicis and  Omnicom Group CEO’s declined to explain how those cost-savings will be achieved.

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RafaelCarl Fremont – MEC ::: Fred Amoroso – Yahoo ::: Carlos Ricardo – BBVA ::: M. Elene Useche – High Hill Entertainment::: Tom Adamski – Publicis

carl_fremontCarl Fremont has been appointed MEC´s new Global Chief Digital Officer. Fremont will be in charge of  creating a team to develop, grow and drive the agency’s digital business globally, fully integrated within MEC. He will be based in NY and will report to Charles Coutier, CEO.

 

 

 

fred_amoroso - yahoo! 156x156Yahoo Inc Chairman Fred Amoroso is resigning effective immediately, the struggling Internet company announced last Thursday. Amoroso will be replaced in the chairman role by director Maynard Webb Jr. on an interim basis until the company’s annual shareholder meeting on June 25.
In a statement on Thursday, Amoroso said he had informed the Yahoo board when he became chairman in May 2012 that he intended to serve only one year “in order to help Yahoo during a critical time of transformation.”


Carlos Ricardo-BBVA 156x156BBVA
has hired Carlos Ricardo as Global Marketing Director. Ricardo has previously worked for companies like Colgate-Palmolive, J&J, Motorola Paging Joint Venture, PepsiCo Brazil Foods, Kraft Foods and Mondeléz International.

 

 

María Elena Useche 156x156Maria Elena Useche has been appointed General Manager for High Hill Entertainment.

 

 

 

 

Tom Adamski - Rosetta 156x156Publicis Groupe has appointed Tom Adamski as CEO of its digital customer engagement agency Rosetta. Rosetta co-founder and chief executive Chris Kuenne will assume the role of chairman and both will report to Publicis Groupe chief operating officer Jean-Yves Naouri.

Starcom, media buying and planning agency part of Publicis Groupe, the world’s third-biggest advertising company, will work with Twitter Inc. on how to make money out of the micro-blogging service’s audience, Chief Executive Officer Maurice Levy said in Bloomberg today.

Twitter and Starcom MediaVest Group have reached a multi-hundred-million-dollar deal for advertising on the social network, the Financial Times reports. The deal is for “special access” to advertising slots, as well as research data and new, as-yet-unannounced advertising products, in return for which Starcom has committed to spend $200 million — or more — of its clients’ money. Full financial details were not released.

Publicis’s Starcom MediaVest Group “will find the way to monetize their audience,” Levy added in an interview on Bloomberg Television . “This could be pop- ups, this could be video, this could be new formats so we are working very hard with Twitter to find the right way to commercialize their space.” Levy also stated:

The deal with Twitter may involve spending between four to six hundred million dollars over a period of three, four years.

The company has been experimenting, testing, and learning on Twitter for a year and a half, Starcom CEO Laura Desmond said. Which means that it believes Twitter ads are driving real, measurable ROI for its clients. Lisa Weinstein, president of global digital, data and analytics at SMG, likened the deal to the practice of buying television inventory in advance.

The deal is not tied to specific SMG clients. Rather, SMG guaranteed that its Starcom, Mediavest and Spark agencies will spend a certain amount on Twitter ad inventory and other projects over a certain number of years—with that inventory being available to all clients across SMG. In exchange, SMG is expects to get better access to Twitter research, like analyses of tweets around TV shows from the tech platform’s recent acquisition of Bluefin Labs.

The deal also calls for Twitter and SMG to work together on new products, like custom surveys querying Twitter users on mobile devices.

twitterStarcom, the media buying and planning agency part of Publicis Groupe, the world’s third-biggest advertising company, will work with Twitter Inc. on how to make money out of the micro-blogging service’s audience, Starcom’s CEO  Maurice Levy told Bloomberg.

Twitter and Starcom MediaVest Group have reached a multi-hundred-million-dollar deal for advertising on the social network, the Financial Times reports. The deal is for “special access” to advertising slots, as well as research data and new, as-yet-unannounced advertising products, in return for which Starcom has committed to spend $200 million — or more — of its clients’ money. Full financial details were not released.

Publicis’s Starcom MediaVest Group “will find the way to monetize their audience,” Levy added in an interview on Bloomberg Television . “This could be pop- ups, this could be video, this could be new formats so we are working very hard with Twitter to find the right way to commercialize their space.” Levy also stated:

The deal with Twitter may involve spending between four to six hundred million dollars over a period of three, four years.

The company has been experimenting, testing, and learning on Twitter for a year and a half, Starcom CEO Laura Desmond said. Which means that Starcom believes Twitter ads are driving real, measurable ROI for its clients. Lisa Weinstein, president of global digital, data and analytics at SMG, likened the deal to the practice of buying television inventory in advance.

The deal is not tied to specific SMG clients. Rather, SMG guaranteed that its Starcom, Mediavest and Spark agencies will spend a certain amount on Twitter ad inventory and other projects over a certain number of years—with that inventory being available to all clients across SMG. In exchange, SMG is expects to get better access to Twitter research, like analyses of tweets around TV shows from the tech platform’s recent acquisition of Bluefin Labs.

The deal also calls for Twitter and SMG to work together on new products, like custom surveys querying Twitter users on mobile devices.

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