CHANGING PLACES LATAM: Luis Sordo, Ranjiv Rangolam, Orlando E. Castelblanco…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
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People change positions, get promoted or move to other companies. Portada is here to tell you about it.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Anheuser-Busch InBev, one of the world’s largest brewers, has kicked off a global media planning and buying agency review for its US $2 billion global media assignment.
Agency RPA has regained American Honda US$600 million media account.The Honda media assignment is returning to RPA after four years.
In Europe Toyota announced a plan to create a more customer-centric business model by moving its creative, digital, content and media business from Publicis Groupe to WPP-backed The&Partnership. If Toyota were to make changes in the U.S., where it spent US $1.4 billion in advertising in 2015, what agencies and decision makers would be impacted? Let’s take a look.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
A recap of major news on the Marketing and Media front from around the web compiled by Portada Digital Media Correspondent Susan Kuchinkas
The merger would have put together an entity which would have had more than 60% of Hispanic Media Buying power as both Publicis and Omnicom manage some of the largest Hispanic media buying and planning accounts. Now that media planning and buying power is going to be much more fragmented, because, as Forbes points out, “Big is not a strategy”.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
What? U.S. antitrust authorities from the Federal Trade Commission have cleared the Omnicom Group and Publicis Groupe merger. Why it matters: This step consolidates the merge
Publicis Group and Omnicom have agreed to merge and the combined company is expected to be called Publicis Omnicom Groupe. Consolidation of advertising agencies is
The “Big Four” Global Advertising Holdings (WPP, Publicis, Omnicom and IPG) are turning into the “Big Three”. Publicis Group and Omnicom have agreed to merge
People change positions, get promoted or move to other companies. Portada is here to tell you about it. RafaelCarl Fremont – MEC ::: Fred Amoroso
Starcom, media buying and planning agency part of Publicis Groupe, the world’s third-biggest advertising company, will work with Twitter Inc. on how to make money
Starcom, the media buying and planning agency part of Publicis Groupe, the world’s third-biggest advertising company, will work with Twitter Inc. on how to make