Posts Tagged ‘publicis’

publicis

Could Toyota Move its Media and Creative Business also in the U.S.?

In Europe Toyota announced a plan to create a more customer-centric business model by moving its creative, digital, content and media business from Publicis Groupe to WPP-backed The&Partnership. If Toyota were to make changes in the U.S., where it spent US $1.4 billion in advertising in 2015, what agencies and decision makers would be impacted? Let’s take a look.


Sales Leads LatAm: Walker Media, VML, Habitus Millward Brown…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt […]


Sales Leads LatAm: Apple, Garnier, Nestum…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. Apple – AKQA / Huge / New York Area / Kettle ::: Garnier – Publicis Buenos Aires ::: Nestum – Nestlé ::: Check out  Portada’s Interactive […]


Sales Leads: Heineken, Duke Energy, European Wax Centers, MasterCard, Blitz Media….

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Heineken Heineken USA is launching its “Bring Your Sunday Best” portfolio retail program, designed to provide consumers with hosting tips and party-relevant offers from the company’s Heineken, Dos […]


Publicis and Omnicom merge to form world’s largest Advertising Holding Company

The “Big Four” Global Advertising Holdings (WPP, Publicis, Omnicom and IPG) are turning into the  “Big Three”. Publicis Group and Omnicom have agreed to merge and the combined company is  expected to be called Publicis Omnicom Groupe. On Sunday, New York based-Omnicom Group and Paris-based Publicis Groupe announced they would combine in a “merger of equals” […]


Changing Places LatAm: Carlos Ricardo, Carl Fremont, Fred Amoroso…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. RafaelCarl Fremont – MEC ::: Fred Amoroso – Yahoo ::: Carlos Ricardo – BBVA ::: M. Elene Useche – High Hill Entertainment::: Tom Adamski – Publicis Carl Fremont has been appointed MEC´s new Global Chief Digital Officer. […]


Twitter and Publicis´Starcom Sign Ad Agreement

Starcom, media buying and planning agency part of Publicis Groupe, the world’s third-biggest advertising company, will work with Twitter Inc. on how to make money out of the micro-blogging service’s audience, Chief Executive Officer Maurice Levy said in Bloomberg today. Twitter and Starcom MediaVest Group have reached a multi-hundred-million-dollar deal for advertising on the social […]


Twitter and Publicis´Starcom Sign Ad Agreement

Starcom, the media buying and planning agency part of Publicis Groupe, the world’s third-biggest advertising company, will work with Twitter Inc. on how to make money out of the micro-blogging service’s audience, Starcom’s CEO  Maurice Levy told Bloomberg. Twitter and Starcom MediaVest Group have reached a multi-hundred-million-dollar deal for advertising on the social network, the […]


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Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

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Loyalty, Brand Preference and the Economy Segment Traveler  

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.