A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Apple – AKQA / Huge / New York Area / Kettle ::: Garnier – Publicis Buenos Aires ::: Nestum – Nestlé :::
Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Xavier Gonzalez at 1-212-685-4441 or e-mail him at [email protected]. SEE A DEMO OF THE DIRECTORY!
Dove – Global
Unilever’s Dove has launched a new global campaign “Patches”, a 4-minute video following women who are given fake pharmaceutical “beauty patches” to test. “The placebo patches make women in the mock clinical trial feel more beautiful. Then they’re surprised, in some cases tearfully, when they discover the mysterious and convincingly packaged “RB-X” patch contained no active ingredient other than their own increased confidence.”, reports Ad Age.
“Patches” comes from Ogilvy & Mather Brasil (Sao Paulo) as part of an “open brief” Unilever has for Ogilvy and other agencies working on Dove globally to produce new creative for Real Beauty.
Apple – Global
Apple will work with four new digital agencies: WPP’s AKQA, Interpublic Group’s Huge, Area 17 and Kettle. The agencies will be in charge of including the “user experience” and the digital strategy, according to Ad Age.
Actually, Omnicom’s OMD supports Apple’s media buying and planning. The new hires won’t impact existing agency relationships. Apple works with TBWA/Media Arts Lab, Interpublic Group’s Profero, Publicis Groupe’s Rosetta and indie boutiques like Traction and Eleven.
Garnier – Argentina
Garnier Argentina has launched a new website. Publicis was in charge of the relaunching under the concept “Cuídate” (“Take care”). Publicis will also be in charge of managing the page, including content production.
Nestum – Argentina
Nestle’s infant cereals line, Nestum, presents a new line of smoothies designed for feeding children from the first year of life onwards.
Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Xavier Gonzalez at 1-212-685-4441 or e-mail him at [email protected]. SEE A DEMO OF THE DIRECTORY!
[ctalatamb]
