Programmatic Advertising

Cookie Deprecation

…And Yet Again Google Hits the Snooze Button

Cookie Deprecation has been delayed by Google once again. Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. It will now “begin” to phase them out in the second half of 2024.

Teads Ad Manager Becomes First Cookieless Platform On the Open Web

Update was a major pillar announced during Teads’ Partner Day event on 16th November. Other announcements included advancements in supporting advertisers’ CSR initiatives, results from dentsu’s Attention Economy study and significant updates to Traffic Acquisition products.

2021 Advertising

Advertising: The Answers to 12 Questions Brands are Asking for 2021 and Beyond

What form will the advertising mix take once COVID-19 is over? How and where should brands advertise to boost E-Commerce? Should they trust Live Sports to come back in a major way?  How can brand marketers best approach Data Privacy Regulations, First Party Data and Personalization?…. Advertisers have many questions as they go into 2021 and beyond. Check out the answers provided by brand executives in the Portada network and our editorial team. A Q&A reflecting the Advertising and Marketing Zeitgeist.

Performance Marketing

Performance Marketing Advice from Teads’ Juan Pablo Suarez

Performance marketing has become even more crucial in Latin America due to the rapid acceleration of e-commerce since the pandemic started. We talked to Juan Pablo Suarez, Head of Performance LatAm at Teads to better understand attribution modelling, the use of first party data, pricing and the ascent of third party marketplaces,

In the era of technology, the winner is the one who adapts faster. Thus, clients are moving their programmatic ad buying in house, as well

Programmatic Ad Buying Declines 12% in Q1 of 2017 vs. Q1 2016

In Q1 2017, the number of programmatic advertisers dropped substantially, falling 12% year-over-year, according to MediaRadar latest results of its “2016 Consumer Advertising Report”.The number of print ad pages decreased 8% year-over-year to 107,698 pages while native ad buyers stood the biggest growth in buyers for any ad format.