Retailers are scrambling behind Amazon and MercadoLibre to capture their share of expanding e-commerce in Latin America despite difficult payment and delivery challenges.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
The region is enjoying double-digit e-tailing growth with “real competition” between players and increased mobile internet access driving more and more online purchasing.
Online sales in Latin America will double to US $118 billion by 2021 and Falabella is preparing to be a major player, using its physical stores to key advantage.
We looked at the sites where Latin Americans, and particularly Mexicans, went looking for possible online purchases in April 2018.
We looked at the sites where Latin Americans, and particularly Mexicans, went looking for possible online purchases in March 2018.
We looked at the most-frequently visited retail websites in Latin America, and particularly in Mexico, in February. Even though Amazon is expanding in Latin America, it’s still second to Mercado Libre, the biggest online retailer in Latin America.
In paying attention to the number of Internet users who look for retail information online, we can get a good idea of the reach of e-commerce among Latin Americans, and particularly Mexicans, as well as the kind of transactions they prefer to complete based on the type of website they look for.
¿What is the current status of retail platforms in Latin America? How do Facebook groups dedicated to facilitating e-commerce impact them? What are users’ favorites, according to comScore’s August 2016 rankings? You’ll find the answers to these questions and more in this article.
Below is a ranking and some analysis about the 10 most visited e-commerce sites in Latin America. In Latin America, Mercadolibre, Alibaba.com, B2W Digital and Amazon Sites are the four e-commerce