Below is a ranking and some analysis about the 10 most visited e-commerce sites in Latin America.
In Latin America, Mercadolibre, Alibaba.com, B2W Digital and Amazon Sites are the four e-commerce giants, their combined visits representing 58.14% of the top 10 sites’market share.
Mercadolibre, a company in which Ebay has a substantial stake, is the e-commerce leader in the region It’s number of unique visitors is higher than the sum of the unique visitors of the second and third sites’ (Alibaba y B2W). B2W owns several e-commerce sites including Submarino.com, Americanas.com, Shoptime and Ingresso.com.
Also important are three sites predominantly present in Brazil, by far the region’s largest market: Buscape Company, Nova Pontocom and MAGAZINELUIZA.COM.BR,
Another interesting statistic is the presence of the Netshoes Group platform in fifth place. This reflects the growing popularity of online shopping for clothing: more than anything, there is a tendency towards athletic wear, and Netshoes is a conglomerate of virtual stores with sports and leisure products that manages a number of futbol clubs’ and important athletic brands’ online stores.
Ranking: Latin America
Source: comScore MMX, Category Retail, Latin America, September 2015, PC/laptop only, Home & Work, 15+ | Total Unique Visitors (000) | |
---|---|---|
1 | MercadoLibre | 49.886 |
2 | Alibaba.com Corporation | 19.377 |
3 | B2W Digital | 18.959 |
4 | Amazon Sites | 16.659 |
5 | Netshoes Group | 15.961 |
6 | Buscape Company | 15.010 |
7 | Wal-Mart | 13.603 |
8 | Nova Pontocom | 13.294 |
9 | Apple.com Worldwide Sites | 9.179 |
10 | MAGAZINELUIZA.COM.BR | 8.422 |