Check out our new round up for brand marketers, where you’ll find the most relevant new insights and research published over the last week. If you’re trying to keep up, consider this your one-stop shop.
Check out our new round up for brand marketers, where you’ll find the most relevant new insights and research published over the last week. If you’re trying to keep up,
Apple is restructuring its relationship with its ad agency, TBWA\Media Arts Lab. The company plans to focus more on creating digital and regional campaigns and less on ‘localizing’ big brand campaigns for global markets.
Here is what Portada is planning for 2017 in order to meet the growing demand of our audience in traditional and new content areas. Below the exciting expansion we are planning with our valued partners.
We just published articles about the plans of key brand, agency and media executives for the next year. We also want to let our audience and marketing partners know what we are planning for 2017, the second year of our investment and expansion phase initiated earlier this year with the launch of new websites and new hires. To fine-tune our strategy we asked our readers and advertisers what they want to see more of. And, here is what we are going to do.
In a world where video has eclipsed classic display ads as the more premium method of engaging digitally-connected Hispanics, a whole new set of programmatic tools have come into play.
We speak to Zach Rosenberg, president of media agency MGMB, about just how this somewhat unexpected eruption of augmented reality will affect digital marketing strategies.
Emilio Trabulse Amor, marketing director of Marti Group, talks about the challenges and trends in the Mexican sports market.
Avon’s Rebeca Ricoy speaks to Portada about the evolution of the company toward digital platforms as well as challenges that the company faces on its path to digitalization.
Cristina Lorenzo, marketing VP for Mattel Latin America, faces the latest marketing trends while adapting to the toy sector in Latin America.
Carlos Espíndola (3M), Denisse Guerra (Estée Lauder), Martín Jones (L’Oréal) and Borja Beneyto (Starcom MediaVest) give Portada an exclusive look at their Latin American marketing and media 2016 forecasts.
DDB Worldwide, a division of Omnicom Group Inc., has acquired Grupo ABC, the largest independent advertising and marketing communications group in Brazil for approximately US $270 million. Grupo ABC owns agencies like Pereira & O’Dell, DM9, Sunset, Dojo and Africa Global, covering public relations, CRM, digital, promotions, events and advertising.
Macy’s, Inc. has announced a series of initiatives to evolve its business model and invest in continued growth opportunities as consumers change the way they shop.
Activia, Danone’s main yogurt brand, is launching a First Ever Global integrated Campaign ‘Dare To Feel Good’ Featuring the Colombian singer Shakira.The company is aiming to boost sales through this campaign, which kicked off last Sunday in 55 countries globally.
Activia, Danone’s main yogurt brand, is launching a First Ever Global integrated Campaign ‘Dare To Feel Good’ Featuring the Colombian singer Shakira.The company is aiming to boost sales through this campaign, which kicked off last Sunday in 55 countries globally.
Global trends for 2014 agreed that the rise of mobile devices in communication strategies, advertising, marketing and media, and the expected numbers, it seems to have come up short according to several studies on the mobile market in Latin America, display here.
