AD-TECH ROUNDUP: Microsoft & LinkedIn, Taboola, Sizmek and More
A summary of the most exciting recent news in advertising technology in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting recent news in advertising technology in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Microsoft has entered into an agreement to acquire LinkedIn, the social network for professionals , for US$196 per share in an all-cash transaction valued at US$26.2 billion, inclusive of LinkedIn’s net cash.
LinkedIn will retain its distinct brand, culture and independence. Jeff Weiner will remain CEO of LinkedIn, reporting to Satya Nadella, CEO of Microsoft.
April was the month of moves and appointments: with a clear panorama of the first half of the year, it’s important to put together the ideal team to put together a play. In this article, I share how some of the digital teams fared in region.
Millennials, not surprisingly, play a dominant role on many of the top social media sites accounting for almost 70% of Instagram users and 61% on
What: 20% of agencies are likely to allocate between 11-25% of their ad budgets to paid social media, a 24% increase from the previous quarter.24% of
In this article, Lorena Hure, a Marketing and Media expert who is joining Portada’s editorial team, discusses the pros and cons of exclusive media representation business in Latin America, which has created a sort of gap after Punto Fox departure in early 2014.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
Osvaldo Barbosa de Oliveira, Managing Director Latin America at Linked In participated at the Festival of Media conference that took place last week in Miami. Portada’s editorial team held a conversation with Barbosa about LinkedIn’s plans in Latin America and globally. Barbosa leads LinkedIn’s office in Sao Paulo, Brazil, which is also the regional hub for LatAm.
LinkedIn , a social network for professionals, is about to buy business audience marketing provider Bizo for US $175 million, 90 percent in cash and the rest in stock to close in the third quarter.
LinkedIn , a social network for professionals, is about to buy business audience marketing provider Bizo for US $175 million, 90 percent in cash and the rest in stock to close in the third quarter.
LinkedIn plans to raise US $1 billion in a follow-on stock offering, in order to fund its international expansion.
LinkedIn plans to raise US $1 billion in a follow-on stock offering, in order to fund its international expansion.
LinkedIn announced it agreed to acquire Pulse (owned by Alphonso Labs, Inc.), a news reader and mobile content distribution platform. The transaction is valued at
LinkedIn announced it agreed to acquire Pulse (owned by Alphonso Labs, Inc.), a news reader and mobile content distribution platform. The transaction is valued at