Social media engagement in Latin America for the month of July 2014 showed 127 percent year over year increase in engagement across Facebook, Twitter and Instagram, with 455.3 million total actions, according to a Shareablee’s analysis.
To continue expanding beyond U.S. borders, Foursquare will launch its’ advertising service within their applications (Foursquare and Swarm) in Mexico and Latin America to establish a more profitable presence in the region and help advertisers reach consumers with campaigns using Foursquare’s ad products through the social net mobile applications.
Mexican brands once again hold the greatest proportion of the top 50 Most Valuable Latin American Brands 2014 ranking, carried out by Millward Brown Vermeer and commissioned by WPP.
[ctalatinb] Over the past year, we have witnessed a tremendous growth in the digital world. Social networks audiences have increased significantly in recent months, in
Rubicon Project,which operates one of the industry’s largest independent real-time trading platforms for the buying and selling of advertising, is expanding its activity in Latin America with the appointment of Patrizio Zanatta as its first Managing Director for the region.
Easy Taxi, Rocket Internet’s multi-geography mobile taxi app, has raised US $40 million in Series D funding led by the Russian Phenomen Ventures with participation of Tengelmann Ventures, techcrunch said.
José Miranda has been appointed agency MEC new Regional Director for Analytics & Insights. He will be based in Miami and report directly to Michael Jones, CEO, MEC Latin America.
Southern Cross Group, a Latin-American private equity firm, is acquiring Grupo Expansión (GEx), a Time Inc. subsidiary, subject to regulatory approvals. Terms of the deal were not disclosed.
Netflix is planning to release its first Spanish-language original series, a comedy by Mexican director Gaz Alazraki. Produced in Mexico, the 13-episode series will be a satire on the world of professional soccer, with Spanish dialogues.
Portada interviewed Alejandro Campos Carlés, Co-Director and Founder of StartMeApp, an independent mobile advertising network with offices in Brazil, Argentina, Colombia, Mexico, USA, England, and Singapore. “It’s not just about media buying, clicks or impressions, but about transformation: transforming impressions/clicks into the response that advertisers are seeking from the audience,” says the company founder.
As Foursquare focuses on the question of growing revenue, it has been slowly turning its game-style mobile check-in app into a platform to support location-based