Posts Tagged ‘GROUPM’

GROUPM

Avis, SB&D, Gatorade and OMD to Discuss What’s Next at Portada Miami April 19

With only four weeks until Portada Miami 2018, the agenda for April 18-19 has been unveiled, and the speaker lineup couldn’t be more exciting. From the use of technology to the future of soccer, experts in marketing to Latin American consumers Ricardo Casco, Ricardo Arias Nath, Andrés Amezquita, José María Sanabria, and Jill Leccia will get together at the EAST hotel to discuss key knowledge about this market’s needs for the future— which is already here.


Sales Leads LatAm: Sony, Garden Inn, Air New Zealand…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer […]


American Airlines Appoints CP+B and MediaCom for Global Creative and Media

What: American Airlines has appointed MDC Partners’ Crispin Porter + Bogusky and GroupM’s Mediacom as its new creative and media agencies, respectively. Why it matters: The assignments are global.The accounts were held by McCann Worldgroup agencies McCann Erickson and TM. American Airlines has appointed MDC Partners’ Crispin Porter + Bogusky and GroupM’s Mediacom as its new creative […]


American Airlines Appoints CP+B and MediaCom for Global Creative and Media

What: American Airlines has appointed MDC Partners’ Crispin Porter + Bogusky and GroupM’s Mediacom as its new creative and media agencies, respectively. Why it matters: The assignments are global.The accounts were held by McCann Worldgroup agencies McCann Erickson and TM. American Airlines has appointed MDC Partners’ Crispin Porter + Bogusky and GroupM’s Mediacom as its new creative […]


WPP’s GroupM and Kantar Media partner with Rentrak

WPP‘s wholly-owned companies, GroupM, the global media investment management company and Kantar Media, its media research and analytics business, have partnered with Rentrak, the US-based film and television measurement company. The partnerships are designed to deliver new services in television measurement and consumer insights to clients in the United States.


MORE FROM PORTADA

Consumer Insights Roundup: Consumer Behavior Changes After Banking Technical Issues, Online Audiences Tired of Influencer Marketing…

Consumer Insights Roundup: Consumer Behavior Changes After Banking Technical Issues, Online Audiences Tired of Influencer Marketing…

A summary of the most relevant consumer insight research in the US, US Hispanic and Latin American markets.


Mar-Tech Roundup: SACI Falabella to Purchase E-retailer Linio for US $138M, Investors Like FLUVIP…

Mar-Tech Roundup: SACI Falabella to Purchase E-retailer Linio for US $138M, Investors Like FLUVIP…

We are introducing a bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.


Block Chain Poised to Revolutionize Brands’ Connections with Customers

Block Chain Poised to Revolutionize Brands’ Connections with Customers

Customers can protect their personal data and monetize it, entering into a one-on-one relationship with brands through a technology called "smart contracts". Smart contracts allow users to enter into data sharing agreements with brands that are “securely stored on the block chain along with the detailed terms and conditions,”

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