Posts Tagged ‘GROUPM’

GROUPM

Sales Leads LatAm: Sony, Garden Inn, Air New Zealand…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer […]


American Airlines Appoints CP+B and MediaCom for Global Creative and Media

What: American Airlines has appointed MDC Partners’ Crispin Porter + Bogusky and GroupM’s Mediacom as its new creative and media agencies, respectively. Why it matters: The assignments are global.The accounts were held by McCann Worldgroup agencies McCann Erickson and TM. American Airlines has appointed MDC Partners’ Crispin Porter + Bogusky and GroupM’s Mediacom as its new creative […]


American Airlines Appoints CP+B and MediaCom for Global Creative and Media

What: American Airlines has appointed MDC Partners’ Crispin Porter + Bogusky and GroupM’s Mediacom as its new creative and media agencies, respectively. Why it matters: The assignments are global.The accounts were held by McCann Worldgroup agencies McCann Erickson and TM. American Airlines has appointed MDC Partners’ Crispin Porter + Bogusky and GroupM’s Mediacom as its new creative […]


WPP’s GroupM and Kantar Media partner with Rentrak

WPP‘s wholly-owned companies, GroupM, the global media investment management company and Kantar Media, its media research and analytics business, have partnered with Rentrak, the US-based film and television measurement company. The partnerships are designed to deliver new services in television measurement and consumer insights to clients in the United States.


GroupM’s Modi to enter addressable TV buying business

What? GroupM is opening a new media buying and planning agency. Why it matters?  The agency will focus on addressable TV, hyper-local TV and interactive TV reflecting how data and ad-tech  expand into the TV buying business. GroupM is introducing a buying and planning agency dedicated to digital distribution, addressable TV, hyper-local TV and interactive TV. The […]


GroupM’s Modi to enter addressable TV buying business

What? GroupM is opening a new media buying and planning agency focused on addressable TV. Why it matters?  The agency will focus on addressable TV, hyper-local TV and interactive TV reflecting how data and ad-tech  expand into the TV buying business. GroupM is introducing a buying and planning agency dedicated to digital distribution, addressable TV, hyper-local […]


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The 4 Keys of Marketing Alcoholic Beverages to Millennials

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