CHANGING PLACES: Jose Bello, Rebecca Messina, Jeffrey Stone, GroupM…
06/10/2019
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
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Essence’s Katrina Ithier Joins Portada’s Council System
05/03/2019
Katrina Ithier, Multicultural Manager, National Video Investment at GroupM’s Essence is joining the Portada Agency Star Committee, one of the six units of Portada’s Council System. The board’s next in-person meeting will be at Portada NYC on September 11, 2019.
CNN, Tecate, GroupM Offer Key Insights Into the Challenges of Data Facing Media Marketing Professionals
04/09/2019
With 2.5 quintillion bytes of data created each day and 90% of the world’s recorded data being created in the last 2 years, the need to understand data is quite apparent.
Casanova’s Roxane Garzon: “Marketers Use Data as a Crutch Instead of Using it as a Tool”
03/25/2019
Caro D’Antuono, VP of Marketing at Northgate Markets, Robin Garfield, SVP of Research and Scheduling for CNN, Roxane Garzon, Media Director at Casanova and Frances Rubio, Multicultural Marketing Analytics Associate Director for GroupM gathered for a Portada Los Angeles panel presented by CNN en Español to discuss how How Data and Content Continue to Fuel the Evolving World of Advertising. In this article, we present the panelists’ answers to questions they didn’t have time to answer at the event.
CHANGING PLACES: Perkins Miller, Adam Bonnett, Deirdre O’Brien, Brian Wieser…
02/10/2019
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
GroupM’s Nelson Pinero Joins Portada’s Council System
12/12/2018
We are excited to announce that Nelson Pinero, Senior Digital Director, Senior Partner at GroupM, is joining the Portada Agency Star Committee, one of the six units of Portada’s Council System.
GroupM, Magna Global, Zenith Revise 2019 Ad Forecasts
12/04/2018
Three top ad forecasters have revised their ad investment growth predictions for 2019. While GroupM has downgraded 2018 growth expectations from 4.5% to 4.3%, Magna Global and Zenith estimate global advertising will increase slowly.
GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY
09/03/2018
Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.
Mars Inc. Consolidates All Media Planning & Buying Duties With GroupM
08/09/2018
After a 7-month large-scale review, Mars Inc. has announced it will consolidate all media buying and planning duties with GroupM by January, 2019. Mars Inc. is one of the biggest advertisers in the world, with an average yearly spent of US $1.5 billion on paid media.Â
SALES LEADS: Hilton, Nestlé, Florida Blue…
07/15/2018
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
Brand Leaders and Innovators Got Together at Portada Miami, Here’s What You Missed
04/23/2018
At Portada Miami, over 150 brand leaders and decision makers gathered to hear our outstanding speakers and witnessed the official launch of Portada’s brand new council system.
CHANGING PLACES: Sebastián Yoffe, Steve Guillén, Christine Villanueva…
04/09/2018
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Avis, SB&D, Gatorade and OMD to Discuss What’s Next at Portada Miami April 19
03/19/2018
With only four weeks until Portada Miami 2018, the agenda for April 18-19 has been unveiled, and the speaker lineup couldn’t be more exciting. From the use of technology to the future of soccer, experts in marketing to Latin American consumers Ricardo Casco, Ricardo Arias Nath, Andrés Amezquita, José MarÃa Sanabria, and Jill Leccia will get together at the EAST hotel to discuss key knowledge about this market’s needs for the future— which is already here.
SALES LEADS LATAM: Unilever, Aeromexico, Conrad Hotels…
12/11/2017
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly
11/30/2017
Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?
SALES LEADS LATAM: Amazon, Richemont, General Motors…
07/31/2017
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
SALES LEADS: Baristas Coffee Company, Chrysler, Nestlé…
06/26/2017
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
New Study: Spanish-Language Ads Outperform Those Aimed at the General Public
04/24/2017
Hispanics represent a huge opportunity for marketers with 57 million people adding up to $1.3 trillion in spending power. But with such large numbers comes complexity, and a struggle to form a complete picture of Hispanic consumers.
CHANGING PLACES: Javier Sánchez, New GM’s at Time Inc. GroupM, …
11/21/2016
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Why OTAs Are Turning to Advertising
09/06/2016
OTAs are looking for other ways to monetize their sites, apart from bookings.