Posts Tagged ‘GROUPM’

GROUPM

Avis, SB&D, Gatorade and OMD to Discuss What’s Next at Portada Miami April 19

With only four weeks until Portada Miami 2018, the agenda for April 18-19 has been unveiled, and the speaker lineup couldn’t be more exciting. From the use of technology to the future of soccer, experts in marketing to Latin American consumers Ricardo Casco, Ricardo Arias Nath, Andrés Amezquita, José María Sanabria, and Jill Leccia will get together at the EAST hotel to discuss key knowledge about this market’s needs for the future— which is already here.


Sales Leads LatAm: Sony, Garden Inn, Air New Zealand…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer […]


American Airlines Appoints CP+B and MediaCom for Global Creative and Media

What: American Airlines has appointed MDC Partners’ Crispin Porter + Bogusky and GroupM’s Mediacom as its new creative and media agencies, respectively. Why it matters: The assignments are global.The accounts were held by McCann Worldgroup agencies McCann Erickson and TM. American Airlines has appointed MDC Partners’ Crispin Porter + Bogusky and GroupM’s Mediacom as its new creative […]


American Airlines Appoints CP+B and MediaCom for Global Creative and Media

What: American Airlines has appointed MDC Partners’ Crispin Porter + Bogusky and GroupM’s Mediacom as its new creative and media agencies, respectively. Why it matters: The assignments are global.The accounts were held by McCann Worldgroup agencies McCann Erickson and TM. American Airlines has appointed MDC Partners’ Crispin Porter + Bogusky and GroupM’s Mediacom as its new creative […]


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Macy’s Improves Online Ranking in December Despite Disappointing Comparable Store Sales

Macy’s Improves Online Ranking in December Despite Disappointing Comparable Store Sales

We looked at the top 15 online retail sites visited by shoppers in the U.S. in December of 2018 and how they scored in numbers of visitors.



Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.