Posts Tagged ‘Felix Palau’

Felix Palau

Allstate, MasterCard, Sprint and other Fortune 500 Companies Join Portada’s New Sports Marketing Board

We are thrilled to present Portada Sports Marketing Board, which will feature 12 brand marketing and agency luminaries. This announcement underscores our new commitment to serving the vibrant sports and soccer marketing sectors.As members of the Sports Marketing Board, these leaders and innovators will participate in Portada’s marquee events and provide thought leadership to Portada writers and researchers.


Fruits, Tamales or a trip to the Bahamas?

JUAN CHOUZA sends “fruits” to his clients and prospects. He notes that fruits always come across as a nice and attention grabbing gift. To prove his point, Chouza, a Digital Sales Executive at ImpreMedia in New York, sent Portada’s publisher Marcos Baer a bouquet full of delightful fresh fruits from Edible Arrangements. It’s the Holiday […]


From Mexico to Dallas: Felix Palau on why Tecate selects iNSPIRE! to reach second-gen Hispanics

Heineken USA , the owner of the Tecate brand, just selected Dalas based INSPIRE! to reach second generation Hispanics.  iNSPIRE!’s responsibilities will include supporting billboard, radio and digital campaigns in key brand markets. Based on the success of Tecate’s Spanish-language creative among U.S. Spanish-speaking consumers, Olabuenaga Chemistri will remain the agency of record for all Spanish-language communications for the […]


2013 Hispanic Advertising: What 8 major Clients and Agency Execs have to say

Will Hispanic Advertising grow in 2013 and if so how?  Portada asked eight major clients and media executives at advertising agencies. Most see strong growth in mobile, digital (particularly online video). Regarding audiences,  there is a strong interest in reaching out to the bilingual/bicultural Hispanic. SoLoM0 (Social, Local and Mobile) is seen as one of the  main trends building […]


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.