PepsiCo spends US $3.4 billion a year in advertising, now Publicis will be in charge of the media business of the CPG giant. What factors moved PepsiCo to choose Publicis? Which PepsiCo duties will Omnicom retain? What does the move mean for the upcoming pitch of Coca Cola’s media business? Find out here!
José Villafañe, who recently announced he sold his interest in Nueva Network, is already moving on to his next venture. You are reading it here first: “I am excited to announce the upcoming launch of Audio Treehouse on September 1, 2026. This marks my third audio network launch in 15 years, but this time with a definitive total-market focus,” Villafañe, Founder & CEO of Audio Treehouse, tells Portada.
Teads’ lawsuit against Google claims the company’s ad tech ecosystem prevented 6.88 trillion programmatic ad impressions from reaching competing exchanges, raising new questions about competition in programmatic advertising.
Verizon’s Total Wireless took an unexpected, community-first approach to connecting fans with the FIFA 2026 World Cup. Portada talked to Susie Corona, Associate Vice President and Head of Marketing and Brand Strategy for Verizon Value, to understand the campaign’s rationale, its execution, and the results.
The five weeks long 2026 Soccer World Cup is over. Portada talked to several experts in the brand marketing community. Audiences grew enormously, will Spanish and English-language media rights be bundled through platform first deals in the future? Check out the 12 insights.
How much does FIFA depend on Lionel Messi? Explore how the FIFA business model relies on the sport’s biggest global star.
Connected Content emerges as a new advertising framework designed to improve relevance, consumer engagement, and long-term brand influence across platforms.
Ricardo Aspiazu, SVP, Creative & Brand Design, Verizon, tells Portada about the rationale of the creative and media of the new Verizon advertising campaign.
Flavia Panza, CMO of LALA U.S. explains how she markets the recently launched LALA Plus™ drinkable yogurt and announces a rebrand and marketing campaign in the fourth quarter of this year.
Publicis just made a definitive power move in the race for omnichannel dominance and the future of digital advertising by acquiring LiveRamp. Publicis can now claim approximately 4 billion consumer profiles covering roughly 91% of adult internet users globally. Will Publicis become the judge and jury in the media buying process? Is this the checkmate for the other agency holding companies? The critical role of the Trade Desk…
Major player endorsements for the Soccer World Cup by NESCAFÉ® and Herbalife. Genesis’ first-ever Hispanic campaign. Hyundai sponsors CNN series, and five more brand moves.
Relevant+ next evolution stage bets on Hispanic Healthcare Marketing solutions which drive cultural relevance, improve health literacy, and empower Latino communities through media, data, and platforms like the just launched Healthy Vibras.
Marketing Investment: Q12026 earnings results and calls at major CPG companies provide interesting insights about the marketing and advertising investment so far in 2026 and how these major advertisers are planning to invest going forward. Let’s take a look at what we know about number 1 U.S. advertiser Procter & Gamble, PepsiCo (Nr. 6), Unilever (top 15) and Kimberly-Clark (Nr. 36) and Constellation Brands (Nr. 46).
Erik Thomas, Director, Experiential & Multicultural Marketing, at Hyundai on the opportunities provided by the sponsorship of global tentpole events, the role of Los Angeles and why it is crucial to have strong local experiential activations.
Portada Los Angeles will provide brand marketing executives with critical insights and networking to succeed in an unrepeatable opportunity as the City of Angels becomes the epicenter of economic growth over the next decade. Confirmed brand leaders include senior executives representing Hyundai, Nissan Foods, Brown-Forman, Jumex-USA, and the Mexican apparel powerhouse Charly. The event will take place on June 4, 2026, at the Annenberg Beach House in Santa Monica.
Carter’s appoints Tinuiti as its Full-Funnel Agency of Record, across all of its brands—including Carter’s, OshKosh B’gosh, Skip Hop, Little Planet, and Otter Avenue—in the United States and Canada. Dyson names Omnicom Media Group as its global media agency. Brown-Forman’s Diplomático Rum U.S. selects Lerma/ as its U.S. agency of record. And more…
Criteo has become OpenAI’s first technology partner for inserting ads into ChatGPT. Here’s what this alliance means for programmatic advertising in 2026.
Be it to increase brand equity or drive World Cup-related consumer spending, the expanded 48-team tournament in North America will ignite unprecedented marketing spending across a wide range of categories. Check out 30 corporations that are investing heavily in Soccer World Cup-related marketing and advertising.
Seattle will be a host city at the Soccer World Cup this summer. Stephanie Byington, CMO, Visit Seattle sees an opportunity to showcase Seattle’s unique culture, creativity, and passion for the game. Portada interviewed Byington to learn more about her plans.
Reddit confirms it’s looking to acquire ad tech companies. We analyze its plan to monetize the “Intent Data” of its communities and compete in the post-cookie landscape.