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Conservative Media

Americano Media Launches First-Ever Hispanic Conservative Media Platform in the U.S.

“We are the first ever conservative radio and TV platform in Spanish. It has not happened in the world before,” Jorge L. Arrizurieta, President of Americano Media, tells Portada. With a potential target market of more than 500 million Spanish speakers worldwide Americano Media is a new multimedia platform for conservative Latinos, producing 18 hours of original programming for an under-represented audience.

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mitú Acquires NGL Collective

mitú Acquires NGL Collective (Updated)

GoDigital Media Group (“GoDigital”), the owner of mitú, announced the acquisition of NGL Collective with the backing of MEP Capital, a media and entertainment-focused investment firm. The new entity will retain the name of NGL Collective.

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How Pepsi, Perfetti Van Melle, and Merama Use Content Marketing for E-Commerce

At a recent Portada Live knowledge-sharing event for brand marketers Erin Siegel, Senior Director, Public Relations & Executive Communications Century 21, asked other participants about the role Content Marketing for E-Commerce plays in their strategies. Specifically, what role does content marketing play in the online marketplace space and how do they leverage it to differentiate their brands?

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Dish Latino Center of Excellence

Inside Dish’s Latino Center of Excellence: Why it is Different

While Centers of Multicultural Marketing Excellence certainly fulfill their function as specialized units for best practices and research, they are also sometimes mocked by insiders as consulting units that do not have decision-making power. This is not the case of Dish’s Hispanic Center of Excellence, Alfredo Rodriguez, Vice President, Latino Center of Excellence at DISH Network tells Portada. “DishLATINO is a brand and a product. A P&L focused mindset drives all acquisition, retention, programming & product initiatives.”, he asserts.

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Marketing Dairy

Alpina Partners With Clover Sonoma to Facilitate Growth in U.S. Market

Dairy Marketing: Colombian dairy, food, and beverage company Alpina has entered into a partnership with Clover Sonoma, a dairy company located in Sonoma County, CA.  With approximately US $240 million in annual sales,  Clover Sonoma is a leading dairy processor in Northern California. Clover Sonoma is particularly strong in the organic milk market, which is a growing market as opposed to the stagnating non-organic milk market. 

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Hispanic Media

How Two Major Caribbean Publishers United to Serve U.S Audiences

The Dominican Republic’s Grupo Corripio and Puerto Rico’s Grupo Ferré Rangel are the two largest media groups in the Caribbean. Both groups have a significant commonality: a very important audience reach in the United States.  With the audience as a backbone, “both media companies joined forces in 2018 to build a larger and stronger audience network of Hispanics in the U.S,” Augusto Romano, CEO of Digo Hispanic Media tells Portada.

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Advertising Attribution

Inside Aprende Institute’s Financing and Expansion Plans

Aprende Institute, an EdTech platform for the Spanish-speaking population, just closed an investment round of US $22 million. Portada talked to Martin Claure, CEO of Aprende Institute, about the Ed Tech company’s growth plans and the opportunities he sees in the high-growth U.S. Hispanic market.

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