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What: Facebook and Cisneros Interactive have become partners in Central America, the Caribbean, and Uruguay, expanding an alliance that already included 10 Latin American Countries.
Why it matters: This expanded deal will bring Facebook’s best practices to benefit clients in those new markets.

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Cisneros Interactive, the area focused on digital advertising at Cisneros, has officially become Facebook’s reseller in Central America, the Caribbean, and Uruguay. In this way, the two companies mean to amplify a strategic alliance they had already expanded in 2017, when Cisneros became Facebook’s reseller in Bolivia, Ecuador, Paraguay, and Venezuela.

Under this new deal, Cisneros Interactive will provide its services to Facebook customers in Costa Rica, República Dominicana, Guatemala, Panamá, Puerto Rico, and Uruguay. Advertisers will have access to Facebook’s practices, training features, and local payment options according to each market.

“We’re thrilled to expand our successful alliance with Facebook,” said Victor Kong, president at Cisneros Interactive. “Our deep understanding of Latin America, together with Facebook’s business solutions, will allow us to build true added value for more clients in Central America, the Caribbean, and Uruguay.”

“Companies use Facebook throughout Latin America to connect with audiences and drive results,” added Adriana Grineberg, Facebook regional manager in Central America. “This alliance with Cisneros Interactive will take Facebook closer to advertisers in the region, in order to offer the same service and experience we provide to our clients worldwide.”

Cisneros Interactive is one of the main players in the digital advertising industry in the region. Their new offices will be added to their already available services in Argentina, Brazil, Mexico, Colombia, Chile, and Peru.

Time just flies by! December is almost over and 2017 is almost here! Come on Q4… we’re almost done. Let’s get ready for the most beautiful part of the year: The Holidays!. Let the celebrations, parties and holiday travel begin! But first here a round up of what I saw happening in the Latin American/Digital sector, with emphasis on Argentina, over the last few weeks. (By Latin America correspondent Lorena Hure).

Breakfast (and lunch) at Google

I was invited by Tomás Odell, from Google’s Communications team, to the launch of consulting firm Millward Brown’s latest research study on Argentineans’ expectations when choosing a bank. According to the study, 8 out of 10 Argentineans chose a bank for its’ digital banking, while 83% of respondents would change their financial institution for another one with better online services. Following the event (which took place at the beginning of November in Google’s premises) I stayed for lunch with Tomás. Thanks Tommy for inviting me!

Clarín Creatividad 2016 Awards – Netflix and Viacom

I went to the 30th edition of the Clarín Creatividad 2016 Awards on November 8 in Buenos Aires. Among other winners, Netflix and Viacom stood out in the Digital Campaigns and Online Movies and Banners categories, respectively. We could not expect less from these two players; when you’re good, you’re good.

Jerry Goldenberg Awards

My social networks were revolutionized with the Jerry Goldenberg Awards for Excellence in Communications, which took place at the end of November in an important hotel in Buenos Aires. Nominees were designated by Editorial Dossier (organizer of the event,) while winners were chosen by its’ subscribers. Some of the winner companies were BBDO Argentina, PHD Argentina, La Nación and Wunderman.

Facebook & Cisneros, one love

I’ve recently learned that Cisneros Interactive is now a Facebook partner in Bolivia, Ecuador, Paraguay and Venezuela. This is like a déjà vu of Fox‘s business model of representation in Latin America (currently led by IMS, especially following the closure of Punto Fox in the region.) These guys from Cisneros have always ants in their pants.

What: Cisneros Interactive, the Digital advertising division of Cisneros,  announced a US$2 million capital investment in Audio.ad.
Why it matters: Audio.Ad will expand operations in the U.S. Hispanic market, Brazil and Central America.

Audio.ad-01Cisneros Interactive, a digital advertising division of Cisneros, announced a US$2 million capital investment in Audio.ad, a digital audio advertising company active in Latin America and the U.S.

The capital will empower Audio.Ad to expand operations in Brazil and Central America, and strengthen its position in the U.S. Hispanic market. A percentage of the funds also have been earmarked for product development.

Cisneros Interactive first acquired a majority stake in Audio.Ad in March of 2015. Founded by German Herebia and Carlos Cordoba, Audio.Ad is a network of audio spots to serve Latin America and the U.S. Hispanic market, allowing advertisers to place audio advertising spots in traditional radio stations’ live online streams and digital audio-streaming services heard on a variety of connected devices, such as desktop computers, laptops, smart phones, tablets, and digital audio players.

“During the past year, we have consolidated our offer and experienced solid growth in these markets, solidifying our leadership position in Latin America,” assured Carlos Cordoba, Managing Director of Audio.Ad. “We’ve made significant investment and progress in educating the market on the usage and benefits of audio advertising, and we have run a number of successful campaigns that prove that audio ads deliver concrete business results.”

“We are thrilled and encouraged by the company’s fast progress. It is no secret that users of all ages are listening to music and talk radio on their computers and smartphones. Just like what happened with desktop advertising, and later with mobile, users are the first to move to new platforms and advertisers follow close behind,” stated Victor Kong, President of Cisneros Interactive.

What: Cisneros Interactive becomes Facebook’s official reseller in Bolivia, Ecuador, Paraguay, and Venezuela.
Why it matters: In addition to its own media and ad-tech businesses – Adsmovil, Redmas, Tail Target,  Audio.Ad and Fluvip,  Cisneros Interactive is expanding into the representation business with this Facebook partnership. The deal will bring Facebook’s best practices, support and local payment options to those markets. The company already has offices in the United States, Argentina, Brazil, Mexico, Colombia, Chile, Peru, and Uruguay.

Cisneros Interactiveunnamed-3unnamed-5, a digital advertising division of Cisneros, signed on to become the reseller partner for Facebook in four key Latin American markets: Bolivia, Ecuador, Paraguay, and Venezuela.  Cisneros Interactive will hire local teams exclusively dedicated to servicing Facebook’s clients in these countries.

The partnership will bring Facebook’s best practices, support and local payment options to the markets of Bolivia, Ecuador, Paraguay, and Venezuela.  With a combined 27 million people on Facebook in these four countries, the platform is already helping local advertisers drive real business results.  As investment in the platform scales, Cisneros Interactive will help advertisers apply effective strategies in Facebook to achieve their business objectives.

“We are very exiting about this partnership with Facebook,” said Victor Kong, President of Cisneros Interactive.  “Over the past five years, we have expanded our business across Latin America and the Hispanic market in the United States, making us one of the main players in the digital industry.  Being Facebook’s reseller for Bolivia, Ecuador, Paraguay, and Venezuela represents a great opportunity to continue this solid growth in the region.”

“We are pleased to count on Cisneros Interactive as our reseller partner in Latin America,” said Joao Adao, Facebook’s Regional Director for the Southern Cone.  “Cisneros Interactive’s strong experience will allow us to offer local advertisers the same service and expertise we provide clients at a global level.”

Cisneros Interactive will be opening offices in Bolivia, Ecuador, and Paraguay, and increasing its operations in Venezuela, which reinforce its presence in the region, where it already has offices in the United States, Argentina, Brazil, Mexico, Colombia, Chile, Peru, and Uruguay.

 

Hispanic_mediatrends_thumbnail2Advertisers and demographers are waking up to the value of Latino consumers, with kudos from The Economist and Nielsen, as Toyota says thanks to LA locals.

Hispanics lead edge of media shifts

Not only are Hispanic Americans heavy and enthusiastic users of all kinds of media, their behavior can also help brands and agencies understand the direction the rest of the country will take. Hispanic consumers are bellwethers for overall media use, according to a study by Specific Media and SMG Multicultural.

They spend more time online, more time on mobile and more time multiscreening, the survey found. And, while they are more influenced by friends and family, they also are more influenced by advertising: 36 percent of Hispanic Americans felt smartphone ads often or very often influenced their purchases, compared to 17 percent of non-Hispanic Americans; 33 percent of Hispanics found web ads useful often or very often, compared to 20 percent of non-Hispanic Americans. That’s nice news for advertisers.

economistIn fact, they’re super consumers

So says a new report from Nielsen, thrillingly titled The Multicultural Edge: Rising Super Consumers. They’re talking about Hispanics, African-Americans, Asian-Americans, and all other multiculturals, who already make up 38 percent of the U.S. population. Nielsen says, “[M]ulticultural consumers … simultaneously maintain their cultural heritage and see themselves as part of the new mainstream, allowing them to mix and match endless choices and products to suit their effortless duality in lifestyles and tastes.”

No Latinos? : <

Even the august Economist has woken up to Hispanic Power. A recent Economist article details how important Latinos are to the United States economy. In fact, the growing number of U.S. Hispanics could provide a cultural and economic edge to our country, it says:

From Europe to north-east Asia, the 21st century risks being an age of old people, slow growth and sour, timid politics. Swelling armies of the elderly will fight to defend their pensions and other public services. Between now and mid-century, Germany’s median age will rise to 52. China’s population growth will flatten and then fall; its labour force is already shrinking. Not America’s. By 2050 its median age will be a sprightly 41 and its population will still be growing. Latinos will be a big part of that story.

Google Preferred aims at Hispanics

YouTube recently began offering the ability to run campaigns targeting Hispanic audiences as part of its Google Preferred option, according to the Wall Street Journal blog.

YouTube Hispanic lets advertisers buy upfront for a guaranteed audience, using a variety of factors to find video that will appeal to Hispanics.

Ricky-Martin-Show-Privado_Photo-1Toyota gets personal with LA customers

The automaker celebrated its tenth year as the top automotive brand among Hispanic consumers with a private concert with Ricky Martin. It invited some Toyota owners from the Los Angeles area to the showcase at Nokia Theatre L.A. LIVE and showcased them during the event.

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Cisneros Interactive took a majority investment in digital audio advertising network Audio.Ad, which reaches more than 35 million users in Latin America and the U.S. Hispanic market. Cisneros Interactive’s RedMas unit will be the exclusive seller of Audio.Ad advertising solutions in Latin America and the U.S. Hispanic market, delivering spots to internet radio and audio streaming devices.
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What: Cisneros Interactive, the company that also owns mobile advertising firm Adsmovil, has acquired a 50% stake in the Latin American online video network  ITCLICKVIDEO.
Why it matters: The move shows how important it is to have an online video unit in the U.S. Hispanic and Latin American markets.

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Victor Kong, President of Cisneros Interactive; Lucas Jinkis, Co-Founder of ITCLICKVIDEO; Adriana Cisneros, CEO of Cisneros; Diego Waciarz, Co-Founder of ITCLICKVIDEO; and Eduardo Hernandez, General Counsel of Cisneros

Cisneros Interactive, a corporate division that encompasses the Cisneros organization’s digital initiatives, has announced an investment in ITCLICKVIDEO, acquiring a 50 percent stake in the Latin American premium video network .

Founded in 2014 by Lucas Jinkis and Diego Waciarz (the duo responsible for launching such publications as ESPN, Susana Gimenez, Maru Botana, Playboy, El Gourmet.com, Fashiontv, CasaClub and Miradas, among others), ITCLICKVIDEO offers digital publishers a video on-demand platform with content about fashion, food, travel, lifestyle, sports, music and entertainment.  The company currently has deals with Microsoft/MSN, Yahoo!, Terra, Televisa, and a number of important dailies in the region.

ITCLICKVIDEO provides a comprehensive solution that incorporates the production of content, the reproduction of such via an exclusive streaming platform, and advertising sales.  The company also works with  brands in Latin America, developing digital content as content solutions for their marketing and communication needs.

“We are pleased to partner with distinguished entrepreneurs with a proven track record in the media industry.  The Cisneros organization has developed and exported top-quality content for more than 50 years, and it’s just natural for it to embark in the creation of audiovisual content for today’s digital platforms,” stated Victor Kong, President of Cisneros Interactive.  “We are confident that their leadership will provide our advertisers and media partners an excellent solution”

“The arrival of Cisneros Interactive as a partner presents great opportunity for growth, increases our digital media content offering, and supports our expansion into new countries,” emphasized Lucas Jinkis, Co-Founder of ITCLICKVIDEO.

A point reiterated by ITCLICKVIDEO Co-Founder, Diego Waciarz, who stated:  “We offer an innovative business solution, selling advertising incorporated into video content we produce ourselves, this way we provide publishers with a new possibility of generating revenue.  And now with the support of Cisneros Interactive, we can build the region’s leading premium video network, offering local and pan regional advertisers the opportunity to effectively reach a mass audience that’s really massive.”

 

What: Cisneros Interactive, the company that also owns mobile advertising firm Adsmovil, has acquired a 50% stake in the Latin American online video network  ITCLICKVIDEO.
Why it matters: The move shows how important it is to have an online video unit in the U.S. Hispanic and Latin American markets.

image009
Victor Kong, President of Cisneros Interactive; Lucas Jinkis, Co-Founder of ITCLICKVIDEO; Adriana Cisneros, CEO of Cisneros; Diego Waciarz, Co-Founder of ITCLICKVIDEO; and Eduardo Hernandez, General Counsel of Cisneros

Cisneros Interactive, a corporate division that encompasses the Cisneros organization’s digital initiatives, has announced an investment in ITCLICKVIDEO, acquiring a 50 percent stake in the Latin American premium video network .

Founded in 2014 by Lucas Jinkis and Diego Waciarz (the duo responsible for launching such publications as ESPN, Susana Gimenez, Maru Botana, Playboy, El Gourmet.com, Fashiontv, CasaClub and Miradas, among others), ITCLICKVIDEO offers digital publishers a video on-demand platform with content about fashion, food, travel, lifestyle, sports, music and entertainment.  The company currently has deals with Microsoft/MSN, Yahoo!, Terra, Televisa, and a number of important dailies in the region.

ITCLICKVIDEO provides a comprehensive solution that incorporates the production of content, the reproduction of such via an exclusive streaming platform, and advertising sales.  The company also works with  brands in Latin America, developing digital content as content solutions for their marketing and communication needs.

“We are pleased to partner with distinguished entrepreneurs with a proven track record in the media industry.  The Cisneros organization has developed and exported top-quality content for more than 50 years, and it’s just natural for it to embark in the creation of audiovisual content for today’s digital platforms,” stated Victor Kong, President of Cisneros Interactive.  “We are confident that their leadership will provide our advertisers and media partners an excellent solution”

“The arrival of Cisneros Interactive as a partner presents great opportunity for growth, increases our digital media content offering, and supports our expansion into new countries,” emphasized Lucas Jinkis, Co-Founder of ITCLICKVIDEO.

A point reiterated by ITCLICKVIDEO Co-Founder, Diego Waciarz, who stated:  “We offer an innovative business solution, selling advertising incorporated into video content we produce ourselves, this way we provide publishers with a new possibility of generating revenue.  And now with the support of Cisneros Interactive, we can build the region’s leading premium video network, offering local and pan regional advertisers the opportunity to effectively reach a mass audience that’s really massive.”

 

What: PERFORM Group,a digital sports content group,will work with Cisneros Interactive in Latin America.
Why it matters: Cisneros Interactive will market PERFORM’s advertising inventory in the region,Through its’ Interactive’s mobile and online ad networks RedMas and AdsMovil.

CISNEROSCisneros Interactive, a division that encompasses all of Cisneros’ digital initiatives, has signed up an advertising representation deal with PERFORM Group, the digital sports content group. Following this agreement, Cisneros Interactive’s mobile and online ad networks for the Americas, Adsmovil and RedMas, respectively, will commercialize PERFORM’s advertising inventory and products in certain Latin American markets.

This deal allows Adsmovil and RedMas to sell mobile and online display media and video at a pan-regional level out of its Miami headquarters, and in territories such as Puerto Rico, Venezuela, and Peru markets where PERFORM does not have a direct sales force. Through this partnership brands in these countries will be offered their first opportunity to advertise on this digital sports platform, effectively targeting the fanatical communities that access PERFORM’s assets.

PERFORM, attracts over 44 million unique users per month through Goal.com, one of its most important properties. The group, also syndicates video highlights across multiple major media sites such as Mediotiempo in Mexico and Gazeta Esportiva in Brazil.It counts as well with rights for Copa Libertadores, Copa Suramericana, Ligue 1 Francesa, Serie A Italiana, Liga Argentina, Liga Mexicana, ATP, UFC and NBA.

“PERFORM offers one of the best point of entries to connecting with a great number of avid sports fans in Latin America. This partnership gives Adsmovil and RedMas advertisers access to premium sports inventory and the opportunity for brands to engage with consumers across the web and their mobile devices with video pre-rolls, rich media, and traditional advertising. It enhances their already strong coverage in major Latin American markets,” emphasized Victor Kong, President of Cisneros Interactive.

“Partnering with RedMas and Adsmovil in Latin America, will bring tremendous value to sports fans, leagues and advertisers in the region. We will enable brands to execute cohesive, content-driven campaigns using a variety of digital advertising solutions,” stated Federico Polak, GM, PERFORM Latin America.