Posts Tagged ‘Cisneros Interactive’

Cisneros Interactive

Digital Bites: Google, Facebook, Netflix, Viacom, Cisneros, Clarín

Time just flies by! December is almost over and 2017 is almost here! Come on Q4… we’re almost done. Let’s get ready for the most beautiful part of the year: The Holidays!. Let the celebrations, parties and holiday travel begin! But first here a round up of what I saw happening in the Latin American/Digital sector over the last few weeks.


LINKAGE : Everybody Loves Hispanics, All of a Sudden

Advertisers and demographers are waking up to the value of Latino consumers, with kudos from The Economist and Nielsen, as Toyota says thanks to LA locals. Hispanics lead edge of media shifts Not only are Hispanic Americans heavy and enthusiastic users of all kinds of media, their behavior can also help brands and agencies understand […]


Cisneros Interactive and PERFORM Group close an advertising representation deal for Latin America

Cisneros Interactive, a division that encompasses all of Cisneros’ digital initiatives, has signed up an advertising representation deal with PERFORM Group, the digital sports content group. Following this agreement, Cisneros Interactive’s mobile and online ad networks for the Americas, Adsmovil and RedMas, respectively, will commercialize PERFORM’s advertising inventory and products in certain Latin American markets.


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